The benefits of branded merchandise for Somerset businesses

Promotional products have long been a vital part of marketing strategies for businesses across the UK, and Somerset is no exception. Somerset, a county steeped in rich history, from its rolling hills to its centuries-old market towns, provides an excellent backdrop for businesses looking to establish and grow their brands. These products not only boost brand visibility but also help businesses foster stronger relationships with customers, employees, and stakeholders.

A brief history of Somerset

Before diving into the benefits of promotional products, it’s worth reflecting on Somerset’s historical significance. The region is known for its vibrant past, from being home to the ancient Glastonbury Abbey, one of the most significant religious sites in the country, to the city of Bath’s Roman baths, which date back to AD 60-70. Somerset has also played a key role in British history through events like the Battle of Sedgemoor in 1685, which marked the end of the Monmouth Rebellion. Today, Somerset’s blend of historical landmarks and modern industries makes it a thriving hub for businesses across various sectors.

Why logo printed promotional giveaways work for Somerset businesses

Promotional products have a unique ability to connect with customers and potential clients on a personal level. Somerset businesses, whether small family-run enterprises or larger corporations, can reap the rewards of incorporating these products into their marketing efforts. Here are some key benefits:

• Enhanced brand recognition: A promotional product like a branded pen or tote bag keeps your business top of mind. Customers use these items regularly, making your logo and message a part of their daily lives. 
• Cost-effective advertising: Compared to other forms of marketing like digital ads or billboards, promotional products offer long-lasting exposure for a relatively low investment. 
• Customer loyalty and retention: Offering a thoughtful, useful promotional product as part of a customer loyalty program can help businesses in Somerset foster stronger, more enduring relationships. 
• Positive brand association: The right promotional products create a lasting impression. By providing quality items, your brand is associated with reliability, trustworthiness, and care.

Popular types of promotional merchandise

Promotional products come in many shapes and forms. Each type serves a specific purpose and target audience, making them versatile tools for business promotion. Here are some of the most popular options:

• Apparel: T-shirts, hats, and hoodies are a classic choice, perfect for turning your customers into walking advertisements. 
• Bags: Branded tote bags, backpacks, and even eco-friendly reusable shopping bags are both practical and highly visible. 
• Stationery: Pens, notebooks, and planners remain popular for offices, schools, and conferences, providing constant brand exposure. 
• Drinkware: Custom mugs, water bottles, and thermos flasks are used daily, keeping your brand at the forefront of customers' minds. 
• Event giveaways: Items like lanyards, stress balls, and keychains are often handed out at trade shows, exhibitions, and conferences to create immediate brand recall. 
• Charity merchandise: Charity runs, fundraisers, and community events often use promotional products like branded wristbands, badges, or tote bags to raise awareness. 
• Tech products: Branded USB drives, phone chargers, and earbuds appeal to tech-savvy audiences, offering both functionality and visibility. 
• Outdoor products: Blankets, umbrellas, and picnic sets branded with your logo are popular among outdoor enthusiasts, giving exposure to your brand in public spaces. 
• Eco-products: As sustainability becomes increasingly important, eco-friendly items such as bamboo pens, reusable straws, and recycled notebooks help position your brand as socially responsible.

Where custom branded products can be used for brand promotion

Promotional products are incredibly versatile and can be used in various scenarios to promote your brand. Here’s where they are most effective:

• Trade shows and exhibitions: Businesses attending industry events can use giveaways to leave a lasting impression on attendees. Custom tote bags, pens, and lanyards are highly effective for this purpose. 
• Corporate events and conferences: Whether it’s a company-hosted seminar or an industry conference, branded merchandise like notebooks, pens, and tech gadgets can enhance your brand’s visibility. 
• Customer and employee loyalty programs: Somerset businesses can use promotional products as part of their customer loyalty schemes or employee recognition programs. Offering a branded hoodie, water bottle, or gift set can make customers and employees feel appreciated. 
• Charity fundraisers: Non-profits and charitable organisations in Somerset can use promotional products to raise awareness and support for their cause. Items like badges, wristbands, and eco-friendly products are often popular at charity events. 
• Schools and universities: Educational institutions in Somerset can benefit from using promotional products like branded stationery, tech products, and apparel to build school spirit or market their programs to potential students. 
• Sports clubs and community groups: Local sports clubs and community organisations often use branded apparel and gear to create a sense of unity and pride, while also promoting their cause to the wider community.

Organisations that can benefit from promotional products

Promotional products aren’t just for big businesses. They can be used by a wide range of organisations across Somerset:

• Small businesses: Independent shops, cafes, and services in Somerset can use promotional items like pens, tote bags, or drinkware to stand out from the crowd and build brand loyalty. 
• Corporate companies: Larger corporations can invest in higher-end promotional products like tech gadgets, apparel, and eco-friendly items to maintain their brand visibility both internally and externally. 
• Schools and universities: Educational institutions can use branded stationery, apparel, and tech products to promote their programs, boost student morale, and attract prospective students. 
• Non-profits and charities: Organisations raising funds for causes can use branded merchandise like wristbands, badges, and eco-products to create awareness and encourage donations.

Summing up promotional products in Somerset

In the beautiful and historically rich county of Somerset, businesses and organisations have much to gain from incorporating promotional products into their marketing strategies. These items not only boost brand visibility but also foster customer loyalty and strengthen brand identity. With a wide range of product types and applications, from trade shows to charity fundraisers, there’s a promotional product for every occasion, ensuring your brand remains front and centre in the minds of your audience.

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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