Promotional sweets - do they work for any business?

Customers are always pleased to be presented with a sweet treat during a meeting, or a thin mint after a meal. From a business point of view, a gift of a biscuit, boiled sweet or chocolate is all the sweeter. Even better if it's branded with your logo which will stand out for longer in that customer's mind. Promotional sweets are one of the most popular ways to treat your clients, as well as get your brand noticed. It's also one of the most fun!

Corporate sweets are evolving with the times

Modern ideas in promotional sweet packaging means there are hundreds of different ways to display your branding. You can get promotional mints in specially designed metal tins. Jelly beans can come in novelty shaped tins and jars. You can also treat people at Easter or Christmas, with seasonal branded sweets.

The market has grown, with mix-and-match assorted sweets and chocolates of your choice. You can also choose to give away tea and coffee as gifts. Another popular choice is branded retro sweets, old-fashioned jars and pouches. Examples include pick-n-mix and lucky mix bags, just like when you were a kid! You can even get printed ring-pull sweet tins, which are something that customers are sure to remember.

What's your favourite sweet?

All you have to do is select the right packaging, print it with your logo, and then fill it with mouth-watering sweets. Popular choices are jelly beans, imperial mints, skittles, chewy fruits or polos. Chocolate is versatile and comes in many different shapes and options. Choose from chocolate malt balls, chocolate eggs or chocolate coins. You can even upgrade to the gourmet versions, or have each sweet individually wrapped. With your logo stamped on the foil wrap, corporate sweets are definitely not boring!

Get to know your clients

As with all marketing, you have to understand who your target audience is? Will the product you are showing them suit their ideals, their vision? So, take time to get to know your client and carefully select the best way to present them with promotional items. Sweets, chocolates, snacks and other types of promotional confectionery tend to work well in most environments. They're particularly popular at conferences, large meetings, trade shows, special events and exhibitions. They add a nice touch to a waiting room table or reception desk, providing a warm welcome. However, it's important to consider whether sweets are always a good idea.

Branded sweets now offer healthier alternatives

With concern over the amount of sugar we consume, it begs the question of whether there are any alternatives. What are the options for businesses that don't appear to be promoting products with a high sugar content? If you want health-conscious sweets, sugar-free options, such as low-calorie mints, are a good alternative. Granola cereal bars are popular and a more healthy alternative. There are also various popcorn options which are a lighter, lower calorie snack.

Extensive printing and branding options with sweets and confectionery

We offer a variety of printing options on our vast range of promotional confectionery from screen printing, right through to the very latest in UltraHD print technology. Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your brand is represented in the very best possible way.

Buy your custom branded sweets today!

We offer a wide range of promotional sweets and confectionery to choose from in many colours, shapes, sizes and flavours with prices to meet all budgets. Our collection includes, printed jelly beans, lollipops, sweet tins, bags of sweets and mints. You may also be interested in our corporate healthy snacks, chocolates, biscuits or food and drink giveaways. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders! 

For additional information on our collection of sweets and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

Connect with Gareth Parkin on LinkedIn

Connect with Gareth Parkin on Twitter

Connect with Gareth Parkin on Facebook