Unlock the power of prestigious brand name pens and elevate your brand image

Parker, BIC, Senator, Cross, Prodir, Waterman — these are the names we’ve all heard of. Every time someone mentions a good, reliable, functioning pen, one of these brands will pop into our heads, and with good reason. After all, brand-name pens are top performers with some of the best designs, top-level performance, and lots of love from their user base.

Luxury brand name pens with stellar reputations

What do all of the brands we’ve listed above share? Well, aside from the obvious (i.e. they all make pens). Well, the answer is actually one of the goals that all brands, big and small, want to achieve — an amazing reputation and recognition.

When we hold a Parker or a Prodir pen in our hands, we know it’s a product worth our time. We can tell there are decades of history behind each design, performance, and style. That’s the kind of history a brand can only earn through years and years of hard work. And if we ally ourselves with luxury executive brands of that calibre, we can expect the same kind of growth, as well as the same kind of treatment from our clients.

Elevating your brand image

Association is a powerful tool in business. When we have two major brands collaborating on a single product or campaign, we know for a fact that people will pay attention. After all, it’s like watching two giants try to move a mountain together; it’s a spectacle, but it also gets results.

But let’s get back to brand-name pens. If and when we position our logo next to that of BIC or Waterman, our clients will connect the dots. Everything they know and attribute to the branded pen, they will connect to us. And, of course, it works both ways. In effect, the brand name of the pen is serving as a free promotion of what we have to offer, all because of its history and background of excellence.

Powerful brand recognition

Brand recognition is essentially the next step of image elevation. It starts with people recognising the Cross pen logo and associating it with us. But then it morphs into recognising our own logo and expecting quality, whether the pen is Cross or not.

Through deals with major pen manufacturers, we can position our brand high on the totem pole. It will help us engrave an image of excellence into people’s minds. And the better we perform, the more people will think of good business practices when they see our logo and message. That will, in turn, add more positive advertising to the pen brand itself, giving us both a nice little symbiotic relationship of success.

Perfect marketing with executive branded writing instruments

Let’s talk Marketing 101. In order to get the word out about our products and services, we need an effective tool that will keep people’s eyes on us. Sure, online ads and viral social media campaigns are one way to do it, but they are not tangible. Promotional products will always draw more people in, and few products work as well as pens.

People use stationery every day. From pencils to erasers, from sticky notes to staplers, these are items that nearly every home has, some of them in fairly large quantities too. In other words, a brand-name pen promo gift is one that our client will use on a daily basis. As such, they will always see our logo nearby, as will anyone else that comes into contact with them, giving us as much free marketing as we desire.

Top-tier promotional merchandising

Giving away promotional pens during an event or a get-together is already an excellent way of connecting someone to our business. But imagine giving them a shiny new Parker pen, complete with our logo emblazoned onto its surface. It’s an instant success!

Thanks to their exposure, brand-name pens already have a built-in audience. And let's not forget the people who are familiar with these popular names but don’t necessarily engage with them. So, by giving these folks a gift of such high value, we’re signalling to them that we’re a serious company eager to invest in top-level promotional items.

Long-term exposure for your brand and message

Unlike no-name pens, brand-name ones tend to last a lot longer. That level of quality plays to our advantage. After all, we want to expose our potential client base to us for as long as possible. With such a long shelf life, Parker or Waterman pens can definitely get plenty of eyeballs on our company years before they end up on a scrap heap. That’s definitely a strategy worth considering, especially for small startup businesses. 

When it’s all said and done, corporate brand name pens are absolutely the way to go regarding promotional items. We highly encourage every entrepreneur, big and small, to give these items a try. We can guarantee long-term success and investment that provides definite returns.

Buy your promotional pens today!

We have thousands of UK printed ballpens to choose from in many colours and styles with prices to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders! Browse our wide range of corporate pens and request a quick quotation or give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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