9 Top reasons why foldable bags pack a lot more than groceries!

When you think about promotional gifts, printed foldable shopping bags aren't the first thing to pop in your head. However, they should be. Even as a big brand, you still need to promote your name and important message. And what better way to do that than with a useful, fun product? Promotion isn't an easy game. Marketing takes time, effort, and, more importantly, money. However, there are some ways to promote your business without breaking the bank. Printed foldable shopping bags are one of the newest trends in the market, and for good reason!

1. Price conscious and environmentally friendly

With the 5p bag charge, things are changing all over the country. 5p might not seem like a lot of money, but it certainly changed the way people view plastic bags. Furthermore, it has made way for more budget-friendly and eco-friendly bags such as jute bags. That's where branded foldable shopping bags came in.

Printed foldable shopping bags represent an amazing way in which to promote your business. They are the newest trend in town, with a steady rise in popularity. Not to mention, they are affordable for both you and your customers. Therefore, they might change the game of marketing for you. They already did for others. So, don't miss out on that piece of the action! To quote iconic song lyrics: "Get while the getting's good".

2. Wide practical and convenient applications

Here's the thing. You always want to hand out useful products. You don't want to be remembered as the brand that hands out useless stuff. That's not the association you're going for. What's more, most promotional products are effective. You can spin them in a way that suits your brand image, and make them your own. However, they all have a wide range of practicality. Namely, some of them are just more convenient than others. And, in the competition for the most beneficial, branded foldable shopping bags take the biscuit!

3. Bags are a win-win situation

People love foldable shopping bags. They are lightweight but sturdy. You don't get that combination that often. Furthermore, they are deceptively small. You can pack a whole lot in what seems like a tiny pouch.

With the 5p charge taking off, reusable bags are all the rage. However, foldable options will always be more popular. Shopper bags are great, but you still have to carry them around with you. The foldable options can fit into your pocket, purse, glove compartment - anywhere! They save a lot of space with their compact form. Furthermore, people don't have to think about them. They can just whip them out when they need them. The level of accessibility is off the charts.

However, custom printed foldable shopping bags are also convenient. They are cost-effective, highly visible form of marketing. Furthermore, they paint an excellent picture of your brand. You can label your brand as eco-conscious and steadfast. These bags are perfect giveaways for trade shows and conferences, and other events like exhibitions. They'll be well received anywhere.

4. Bags are trendy marketing giveaways

Marketing strategies have to follow certain trends and custom foldable shopping bags are extremely attractive today. And, the 5p charge is not the only reason. People are beginning to pay more attention to their carbon footprint and the amount of waste they produce. Considering that plastic bags are so bad for the environment, it's only logical to start cutting them out of our daily lives.

Big brands already hopped on this trend train, and smaller ones are catching on quick, as well. And, although the promotional angle is priceless, huge companies need to think about what they can do for the environment, as well. Offering printed foldable shopping bags is one step in the right direction.

5. Shoppers are versatile, washable, and fashionable brand carriers!

Printed foldable shopping bags are very versatile. They will fit your brand image easily. You can make them colourful and fun. Plastic bags are dull, lifeless, and less practical. Therefore, make the most of your marketing opportunity and offer people something far more than the average!

Branded tote bags and foldable shopping bags can even be very fashionable. At least they won't be an eyesore like their plastic cousins. You can use stylish colours and exciting prints to make an item that everyone will want to carry around. People will gladly whip them out of their pockets and carry on their shoulders.

The versatility of foldable shopping bags is practically endless. They boast a fantastic storage capacity for daily shopping or even conference and event goodies, and they offer a huge printing area for your company logo and message. They are available in every conceivable colour option, a huge array of styles and finishes, and most importantly, they are guaranteed to create huge brand awareness everywhere they go.

6. Efficient brand marketing with shopper bags

The fact of the matter is that printed foldable shopping bags are a great advertisement for any business. Not only do they paint a good picture for your brand image but they are also effective in increasing brand awareness. With their popularity skyrocketing in the past couple of years, you don't even have to do much in terms of advertising. You can just hand out personalised foldable shopping bags and enjoy seeing them all over town. And, the biggest perk is - everyone else will see them too!

OK, maybe we're exaggerating a little. Promotional bags shouldn't be the only part of your marketing plan. However, they should definitely be one of the most significant promotional items you hand out. People will carry them daily and unwittingly promote your brand wherever they go. That's the kind of repeat exposure your brand needs!

Your artwork and name will be front and centre on these bags. And, every time someone uses them they'll see you. They'll associate you with that convenience, practicality, reliability, and usefulness. You want that. However, you want others to notice your brand as well. And they will. Colourful printed shopping totes will advertise your company one grocery trip at a time.

7. Bags offer a cost effective return on investment

When it comes to versatility, few bags can compete with backpacks. Popular with office workers, gym-goers and students, high-quality backpacks provide for ample storage options for everyone. Lightweight branded rucksacks and backpacks in vibrant colours are a firm favourite with students for carrying books, stationery, lunch and accessories around campus daily. The storage pockets offered by backpacks make them also popular with gym-goers where storing smaller items is a practical consideration for many.

8. Bags for business professionals

Branded foldable shopping bags are incredibly cost-effective promotional giveaways. They won't strain your budget, that's for sure. You'll order them in bulk, which makes them even cheaper. However, their affordability is improved by the return on investment that's off the charts! Reusable bags will get your company noticed. They will also get you new customers, a more significant revenue, and a fantastic brand image. Now compare that gain to the initial investment. Definitely worth the money, right?

Personalised cotton bags can last anywhere between an amazing 3 and 6 years. That's a significant amount of time. In that time, the person that has your bag will grow attached to it. Furthermore, they'll grow attached to your brand, as well. After all, they will see your logo every day. After a while, it will become an integral part of their day to day living. And, that's what you want - to become undeniable. And all that for a pound or two? Sounds unbelievable, but, it's true. Enrich your marketing strategy with this promotional jewel, and watch your revenue rise.

9. Extensive printing and branding options

We offer a variety of printing options on our customised foldable shoppers from screen printing right through to the very latest in UltraHD photo print technology allowing us to reproduce full colour images to a standard most suppliers can only dream of. Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.

Buy your foldable shopping bags today!

We have literally thousands of UK printed bags to choose from in many colours and styles priced to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the market leaders! Take a look at our full range of promotional bags including, custom tote bags, budget friendly cotton shopping bags, practical drawstring bags, backpacks, eco-friendly canvas bags and much more!!

Searching for inspirational giveaways to pop into your bags? Then maybe consider our range of branded water bottles, notebooks or promotional pens and keyrings? These complimenting giveaways are perfect for trade shows, events and other promotions.

For additional information on our collection of promotional bags and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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