The power of branded merchandise for Preston businesses

Promotional products have long been a cornerstone of successful marketing strategies for businesses across the UK. For businesses in Preston, a city with a rich history and vibrant economy, these products offer a unique way to stand out in a competitive market. From fostering brand loyalty to enhancing customer engagement, the benefits of promotional products are vast and varied. This article explores the advantages of using promotional items for your business in Preston, highlighting the different types of products available and how they can be effectively used in various promotional settings.

A glimpse into Preston’s rich history

Preston, a city with roots dating back to Roman times, has a rich history that has significantly shaped its current economic landscape. The city's industrial boom in the 19th century, particularly in textiles, established it as a key player in the UK's manufacturing sector. Today, Preston is known for its diverse economy, with sectors ranging from education and healthcare to retail and manufacturing.

As a city that celebrates its heritage while embracing modern innovation, Preston offers businesses a dynamic environment for growth. Leveraging promotional products as part of your marketing strategy can help your business tap into this rich historical and cultural backdrop, connecting with both locals and visitors alike.

Exploring the extensive range of logo branded products

Promotional products come in many forms, each offering unique opportunities to showcase your brand. Here are some of the most popular types of promotional products that businesses in Preston can use:

• Apparel: Branded clothing such as t-shirts, hats, and jackets are popular promotional items. They serve as walking advertisements, spreading your brand message wherever the wearer goes. 
• Drinkware: Mugs, water bottles, and travel cups are practical items that recipients use daily, keeping your brand top of mind. Stationery: Pens, notebooks, and calendars are timeless promotional products that offer everyday utility while subtly promoting your brand. 
• Bags: Tote bags, backpacks, and drawstring bags are versatile items that can be used by a wide range of audiences, from students to professionals. 
• Event giveaways: Small, portable items like keychains, lanyards, and badges are perfect for distributing at events, ensuring your brand is remembered long after the event ends. 
• Charity merchandise: Custom products like wristbands, pins, and t-shirts can be sold or given away at charity events, helping to raise funds and awareness for your cause. 
• Tech products: USB drives, power banks, and phone accessories are highly valued in today’s digital world, making them excellent choices for tech-savvy audiences. 
• Outdoor products: Branded umbrellas, picnic blankets, and camping gear are perfect for promoting your brand in outdoor settings, particularly in a city like Preston with its beautiful parks and outdoor events. 
• Eco-products: With sustainability becoming increasingly important, eco-friendly products like reusable shopping bags, bamboo pens, and recycled notebooks are gaining popularity. These items align your brand with environmentally conscious values.

Where to use custom printed promotional products in Preston

Promotional products are versatile tools that can be used in various settings to boost your brand’s visibility and reputation. Here are some key areas where these products can be particularly effective:

• Trade shows and exhibitions: Events like the Lancashire Business Expo provide an excellent opportunity to distribute promotional products to a wide audience, helping to attract potential clients and partners. 
• Corporate events and conferences: Whether it’s a company seminar or an industry conference, branded products like notebooks, pens, and bags can be used as giveaways, leaving a lasting impression on attendees. 
• Customer and employee loyalty programs: Rewarding loyal customers and employees with branded gifts fosters positive relationships and encourages continued engagement with your brand. 
• Charity fundraising: Promotional products are ideal for charity events, where they can be sold or given away to raise awareness and funds for a cause. This not only supports the charity but also enhances your brand’s image. 
• Educational institutions: Schools and universities in Preston can use promotional products such as branded stationery, apparel, and bags to promote school spirit and enhance their brand identity. 
• Retail promotions: Stores can offer branded items as part of special promotions, helping to increase foot traffic and sales while spreading brand awareness.

Who can benefit from using promotional items?

Promotional products are not limited to any specific type of business or organization. They can be effectively used by a wide range of entities in Preston, including:

• Small and medium-sized businesses: Local businesses can use promotional products to increase brand recognition and build a loyal customer base. 
• Large corporations: For big companies, promotional products can reinforce brand identity and enhance relationships with clients and employees. 
• Educational institutions: Schools, colleges, and universities can use promotional items to promote their brand and create a sense of community among students and staff. 
• Non-profits and charities: These organizations can use branded products to raise awareness and funds for their causes, engaging supporters and volunteers. 
• Healthcare providers: Hospitals, clinics, and wellness centers can distribute promotional items to promote healthy living and increase brand visibility in the community.

Making the most of custom promotional products in Preston

In conclusion, promotional products offer Preston businesses a powerful way to enhance their marketing efforts, connect with their target audience, and build lasting relationships. By carefully selecting the right products and strategically using them in various promotional contexts, businesses of all sizes and types can achieve greater brand recognition and customer loyalty. As a city with a rich history and a promising future, Preston is an ideal environment for businesses to thrive, and promotional products can play a crucial role in that success.

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

Connect with Gareth Parkin on LinkedIn

Connect with Gareth Parkin on Twitter

Connect with Gareth Parkin on Facebook