Unleash creativity and captivate attention with branded novelty pens

When considering innovative and effective branded merchandise, you must always keep four keywords in mind: step your game up. Nowadays, brands of all sizes are constantly improving in order to retain their client base as well as attain new customers. And the best method of achieving a steady flow of clients is to offer the most creative, unique branded items on the market.

With that in mind, entrepreneurs mustn’t forget to take typical branded item details into account, including price, durability, effectiveness, and aesthetics. Therefore, in order to satisfy both user demand and the company’s bottom line, brands require effective but creative items on store shelves. A brand-favourite choice (that also tends to be a client-favourite) is the novelty pen.

Some business owners, especially up-and-coming entrepreneurs, often ask why they ought to opt for novelty pens. Below we will cover the significant details of utilising novelty pens as effective and lucrative tools for modern branding.

Printed novelty pens are the perfect fit for events

Entrepreneurs, in an effort to expand their business, frequently attend fairs, festivals or office parties. Branding requires round-the-clock engagement, and events like the ones listed above are no exception.

However, with the competition in the field of branded items being incredibly stiff, marketing during these events will require innovation and creativity. The events mentioned earlier may not be as formal as corporate meet-ups, merger parties, or exhibitions. Nevertheless, they represent an excellent opportunity for successful networking and branding. So, when you attend informal gatherings, equally informal gifts and promotional items will best suit your goals.

Handing a regular pen to your employees and a novelty pen to their children is definitely an effective strategy for consumer retention. Furthermore, Millennial and Zoomer employees enjoy novelty items that appeal to their youthful demeanour. There are numerous venues that novelty items cover and business-savvy entrepreneurs will recognise their importance and seize the opportunity to expand.

Attention grabbing personalised novelty pens

Based on current research, the most sought-after novelty pens include:

• Pens with lights
• Bookmark pens
• Pens with built-in smart device screen cleaners
• Banner pens with retractable strips
• Antistress ball pens
• LED pens
• Laser pointer pens
• Retractable compact pens
• Feather pens
• Pens with coloured liquid in their barrels
• Feather pens

Your potential customers are bound to pay attention to any of the aforementioned items. After all, they often have a unique, somewhat atypical appearance when compared to some of the basic, inexpensive plastic pens on the market. This uniqueness is by far the major selling point of these pens.

Getting value for money with promotional novelty pens

To a number of business owners, novelty pens may appear to be pricey, but that may not necessarily be the case. In fact, more often than not, they don’t surpass the cost of other frequently used pen types.

It’s worth pointing out that the most sought-after promotional items are those that consumers use often, show to their acquaintances, and eagerly want more of. It goes beyond just the aesthetics of the product; the more functions the item contains, the higher the likelihood that the users will want to purchase it.

Durability and long-lasting use are just as crucial for the popularity of novelty pens as branded items. For example, with LED lights and lasers, the only requirement is battery replacement, and the product will continue to function for years. Thick printed pens have a strong barrel, and the only section the users need to worry about is the cartridge, which can be replaced with ease.

All of these reasons, and more, make the novelty pen the perfect cost-effective yet valued item. Clients will purchase it for a reasonable price and continue using it for years. By providing your clients with an effective, multifunctional pen, you instil trust in your brand, followed by repeat purchases. More importantly, through repeated use of your novelty pens, your consumers provide you with free promotion and advertising.

Customisation options galore with novelty pens

Novelty pens can vary in size and shape, and they might contain added elements or an intricate design that stands out. In short, their shapes and appearances alone make them the perfect canvas for customisation.

Certain promotional pens can come in various colours, patterns, shapes, and textures. More importantly, depending on what element is added to the pen, you can use it as a means of showing off your brand logo or company name. Banners and cap additions have a vast amount of space for printing or engraving, and you can experiment with printing the details onto a transparent barrel that has a coloured liquid filling.

Novelty pens have plenty to offer to a consumer, and we at GoPromotional tend to recommend them to both small and large businesses. Therefore, consider acquiring an array of novelty pens today for an effective, successful marketing campaign.

Extensive printing and branding options

We offer a wide variety of printing options ranging from single side printed pens to full wrap-around printing and even print to the clip for added brand exposure. We are at the forefront of print technology, and as such, we can also offer a range of printed pens branded in UltraHD full-colour print to a standard most suppliers can only dream of!

In addition, we also offer precision laser engraving on our range of novelty metal pens to create a truly professional finish which is ideal for those special corporate giveaways.

Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.

Buy your branded novelty pens today!

We have literally thousands of UK printed novelty pens to choose from in many colours and styles priced to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the market leaders! Take a look at our full range of promotional pens and pencils and much more!!

Searching for inspirational giveaways to compliment your pens? Then maybe consider our range of branded notebooks, sticky notes or notepads. These complimenting giveaways are perfect for trade shows, events and other promotions.

For additional information on our collection of novelty pens and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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