Printed paper cups for effective promotions

Brand marketing requires out-of-the-box thinking every step of the way. This is especially true with the competition growing fiercer every season. Sometimes, entrepreneurs and marketers must resort to reinventing and innovatively promoting branded items that have become a staple of business. One such item is the paper cup.

Despite being an item that’s not reusable, a paper cup offers a multitude of opportunities for brand promotion. With that in mind, if you’re trying to build a brand image and acquire new clients, then this article is perfect for you. In it, we will explore how paper cups help with brand marketing and building an image that will attract new clients.

Promotional paper cups raise brand awareness

During corporate events, brands often serve hot and cold beverages in single-use cups with logos emblazoned on the side, complete with brand names, messages, and calls to action. That shows potential business partners, clients, and co-workers the level of professionalism within a company that’s eager to invest in high-end promotional items. Moreover, the presence of a company logo on a paper cup is, in a sense, a sign of prestige; it sets the brand apart from other startups and firms that have yet to see a breakthrough.

Word of mouth marketing with custom paper cups

Generating interest during events is necessary. However, it is merely one segment of a successful marketing campaign. Businesses should also take into account the methods by which information travels from person to person. In corporate branding, that’s called word-of-mouth marketing, and it’s what every brand, big and small, strives for.

Printed paper cups are the perfect tool to achieve word-of-mouth marketing. When people buy coffee or tea served in logo-branded cups, they will effectively “advertise” the brand wherever they go. Furthermore, if the cup contains a call to action, there’s a high probability that the consumer will contact the brand and inquire about their services. You can expect the same effect even if an individual isn’t directly using the cup. All it takes is for someone to notice the item.

Branded paper cups offer versatility in promotional venues

When people use the term versatile for branded items, they are referring to the potential venues where they can be effectively utilised. Considering that a paper cup is a vessel that people from all walks of life use, it’s definitely one of the most versatile products that brands regularly sell or give away.

Listed below are a few different companies and venues where an entrepreneur can promote their printed paper cups:

• Coffee shops
• Cafés
• College campuses
• Bars
• Shopping malls
• Sweet shops
• Law firms
• Financial institutions
• NHS and healthcare sectors
• Sports centres
• Schools
• Administrative firms

This vast multitude of venues works to the entrepreneurs’ advantage. Namely, they can target multiple different firms and business centres at once, offering a variety of products. That will result in multiple different loyal clients and, by extension, a multitude of additional new clients.

Sustainable promotions with eco-friendly paper coffee cups

A GoPromotional we are focussed on crafting eco-friendly, environmentally efficient promotional items. The materials our paper cups consist of are organic, phthalate-free, and contain no harmful chemicals or materials that were extracted unethically.

Focusing on eco-conscious business dealings gives modern businesses a massive advantage, as it will serve to boost their portfolio. To put it simply, if consumers know that a brand invests in eco-friendly items, they will support it. Consider it another level of free marketing but on a larger scale; it brings both clients and support from large corporate entities from across the globe.

Cost-effective brand promotions with printed paper cups

An immense benefit of branded paper cups is that they are reasonably priced. Even when compared to other low-cost items, paper cups don’t strain the wallets of entrepreneurs and work well regarding effective marketing on a budget.

Paper cups are not expensive. From their manufacturing to packing, they are some of the most economical products that money can buy. Discarding them also benefits you in the long run, considering they will contain biodegradable material. As it dissolves, the cup will improve the soil quality and provide nourishment to the plant life that sprouts from it.

Extensive printing and branding options

We offer a wide variety of printing options on our collection of paper cups, and are at the forefront of print technology. As such, we can also offer a range of promotional paper cups branded in UltraHD full-colour print to a standard most suppliers can only dream of!

Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.

Buy your personalised paper cups today!

Online ad campaigns can be effective. However, research and experience state that customers will support any given brand if it offers promotional merchandise that they can utilise.

Branded merchandise taps into a recognisable human trait, enjoying useful items for free. That’s especially true if the item they receive sports a striking visual design, including the logo of a brand that the consumer personally supports.

We continually check our prices daily against all the leading UK suppliers and wholesale manufacturers to ensure that you, our customer, is receiving the very best possible prices. If you are looking for low-cost paper cups, and happen to find the same cups cheaper, with the same print specification and turnaround, just let us know, and we will match the price and back it with our industry Award Winning Customer Service - that's our guarantee!

Why not explore our full range drinkware including printed mugs, promotional travel mugs and branded water bottles. You may wish to compliment your order of paper cups with some branded t-shirts, logo promotional caps or even some printed wristbands. Why not browse all our promotional items?

For additional information on our promotional paper cups and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

Connect with Gareth Parkin on LinkedIn

Connect with Gareth Parkin on Twitter

Connect with Gareth Parkin on Facebook