Logo branded paper cup sleeves

Let’s start things off with a question. What might be the most unexpected yet cheapest and incredibly effective type of branded merchandise for an entrepreneur? It might surprise our readers to hear, but it’s paper cup sleeves.

Yes, as odd as it might seem, paper cup sleeves are a great way to get the word out to clients and future partners about our brand. They are often underrated because of how often people use other promotional items. After all, products such as pens, pencils, badges, pins, and even paper cups themselves tend to draw more eyes to them. However, not only are paper sleeves an excellent, cost-effective branding tool, but they also come with lots of advantages over the aforementioned items.

So, let’s go over where paper cup sleeves fit best as promotional items, as well as what benefits we can get from utilising them.

What is the best use of printed paper cup sleeves

As is the case with any other branded product, it’s important to market properly. After all, an ill-fitting item will not yield the results our brand needs. With that in mind, here are a few useful venues where a sleeve might catch someone’s eye.

Cafés, pubs, and coffee shops
Naturally, a cup sleeve is nothing without a cup, and the most likely spot to find a paper cup is a café or a coffee shop. Think of all those coffee chains such as Starbucks, Dunkin, Lavazza, Folgers, or The Coffee Bean. Every day, millions of people drink hot beverages from these brands, and with few exceptions, most of them serve coffee and tea in paper cups.

By connecting with businesses similar to the ones above, you can share or sell your paper cup sleeves. With one of your sleeves per cup, customers who order will get to see our logo and company details. Considering the amount of traffic that these spots get daily, you’re bound to gain a few new followers in no time.

Corporate events and get-togethers
As a company, you're likely to participate in multiple corporate events throughout the year, and as is the case with most events, participants are likely to be coffee or tea drinkers.

During these get-togethers, you can employ a two-pronged strategy regarding cup sleeves. Firstly, you can offer them directly to the event organisers or even coffee chains that sponsor the outing; they can use your sleeves free of charge, giving you lots of free marketing. Alternatively, you can give them away as branded gifts to companies that will more than likely use them.

Catering companies
Food and drink go hand in hand, and more than a few catering firms deliver hot drinks besides food. Their cups will greatly benefit from your sleeves, and with every client they serve, we get a potential customer. All you need to do is target the right kind of business with a decent reach and a loyal user base.

The marketing benefits of promotional paper cup sleeves
A simple piece of paper might not seem like much, but a paper sleeve has a lot that it can offer to buyers. Here’s a list of all the benefits you can expect from distributing this spectacular branded item.

Increased brand visibility
As we’ve stated several times, millions of people drink coffee, tea, cocoa, or other types of hot beverages that come in paper cups. By using a product related to the cups, you gain a massive boost in free marketing. After all, people will take their cups everywhere, see your logo whenever they take a sip, and eventually either peruse our services or recommend you to their friends and family.

Cost-effective marketing
And while we’re on the subject of cost-effectiveness, it’s not just free marketing that you’re getting with paper sleeves. It’s free marketing with minimal costs. A batch of paper sleeves doesn’t really cost too much. More importantly, due to how easy they are to pack, they are quite economical. That means easy shipping and packaging, as well as hassle-free storage and sorting. Saving money on space, shipping, and distribution is definitely a plus in our book.

Customisable products
When it’s not wrapped around a cylindrical cup, the sleeve is a flat piece of paper with lots of room for logo design. That means you can fiddle around with different visual solutions. Moreover, you can place as many details as we want on a single sheet. That includes you company logo, brand name, slogan, address, and social media handles.

Sustainable eco-friendly promotions with paper cup sleeves
Finally, there’s the ethical aspect of paper sleeves. Just like paper cups, these sheets are manufactured out of eco-friendly, recyclable, biodegradable materials and ethically sourced. That means you’re not only saving money via reusing raw materials, but you’re promoting healthy business practices.

That promotion of eco-consciousness actually works to your advantage in another way. Namely, if your clients know that your merch consists of green material, they will support you as a brand. After all, you’re promoting and applying ethical practices. In addition, that devotion can be a good opportunity for you to gain more business partners and, thus, earn more revenue and additional clients.

All of that from a single bit of folded paper! Yes, it’s fairly obvious how useful branded paper cup sleeves can be. Therefore, GoPromotional highly recommends to all of our entrepreneur readers to get an assortment of paper sleeves today.

Extensive printing and branding options with paper coffee cup sleeves

We offer a wide variety of printing options on our collection of paper cup sleeves, and are at the forefront of print technology. As such, we can also offer a range of promotional paper cup sleeves which are printed in UltraHD full-colour print to a standard most suppliers can only dream of!

Buy your branded paper cup sleeves today!

We continually check our prices daily against all the leading UK suppliers and wholesale manufacturers to ensure that you, our customer, is receiving the very best possible prices. If you are looking for low-cost paper cup sleeves, and happen to find the same sleeves cheaper, with the same print specification and turnaround, just let us know, and we will match the price and back it with our industry Award Winning Customer Service - that's our guarantee!

Why not explore our full range drinkware including printed mugs, colourful stadium and festival cups, and branded water bottles. You may wish to compliment your order of event cups with some branded t-shirts, logo promotional caps or even some printed wristbands. Why not browse all our promotional merchandise?

For additional information on our promotional paper cup sleeves and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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