The unmatched appeal of printed bar runners and drip mats

In regards to promotional brand marketing, the details hold a significant amount of power. In other words, it is the smallest and often seemingly insignificant promo products that can take a marketing campaign to the next level.

For example, bar runners and drip mats usually aren’t at the top of anyone’s list of essential promo products. However, their functionality and overall usefulness make them some of the most successful marketing tools you can opt for. Below, we’ll give you a short guide on what exactly makes these items such an excellent choice for your campaign. Read on!

Where can you use bar runners and drip mats

Here are some of the establishments that can always use quality custom drip mats and bar runners.

Bars and Pubs
When serving drinks to customers, bartenders need a slip-resistant surface for all types of glasses. Besides keeping the glasses in place, the mats also prevent spills and keep the bar area and tables cleaner. At the same time, these items let bars and pubs advertise themselves or a particular beverage brand in a simple yet effective way. The mats and runners are quite noticeable, and they can garner a lot of attention if you nail their design.

Cafés
Many cafés serve a lot more than just coffee and tea. In fact, a lot of them also offer alcoholic beverages, so drip mats and bar runners are always welcome. Besides helping keep surfaces neat, the mats and runners can also help make the cafés appear more professional through branding consistency.

Nightclubs
Nowadays, it is impossible to imagine a nightclub with no bar runners and drip mats. They offer a great way to advertise the establishments themselves, as well as any premium beverages or special events.

Restaurants
Last but not least, these items can also be found in high-end restaurants. Aside from bar counters, staff can also use them on dining tables, especially during parties and special dinners.

Things don’t end there with branded drip trays and printed bar runners!

While the hospitality industry indeed requires drip mats and bar runners the most, these items can also be found in various other places. From corporate events to private celebrations and weddings, practical yet beautiful products are always welcome. In addition, mats and runners can easily be included in promo campaigns for beverage and liquor brands, as well as different drink distributors.

What materials are bar runners and drip mats manufactured in?

Thermoplastic
Bar runners and drip mats made of thermoplastic are particularly soft and easy to clean. In addition, they are extra flexible and durable, making them perfect for bars and nightclubs.

Rubber
Rubber is one of the most slip-resistant materials you can choose. Thus, rubber mats and runners are ideal for crowded events and parties, as they ensure every drink will stay in place while the guests have fun.

Metal
And finally, metal is the most sophisticated of all available options. As such, it is excellent for upscale restaurants and popular bars, as well as campaigns for high-end brands.

What are the branding options?

Screen printing
If your goal is effective but affordable customisation, printing your logo on the drip mats and runners is an ideal option. You simply need to make sure the material you choose allows for the complexity of your design, and the rest will come effortlessly. Screen printing is a wonderful option if your design is vivid and colourful. In addition, it allows you to get large orders done quite quickly, so you can start distributing your merchandise on time.

Full-colour printing
Is your design extra detailed? In that case, full-colour printing will be your best bet. In the end, you’ll be left with visually appealing products that will catch everyone’s attention.

Laser engraving
Finally, laser engraving is the most sophisticated option you can use for your mats and runners. Perfect for wooden and metal models, it will add a dash of elegance to your campaign.

Conclusion

Combining functionality and affordability with high quality promo potential, drip mats and bar runners are some of the best marketing tools a business can use. From bars and nightclubs to corporate events and parties, these items will be a suitable addition for every occasion and are great when combined with low cost giveaways such as printed bottle openers. Even more importantly, they will send a clear branding message that not many will be able to overlook. As such, they are investments that keep on giving long after you let them go into the world.

Buy your custom branded bar runners and drip mats today!

We offer a wide variety of promotional bar runners and drip mats to choose from in many colours and styles with prices to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders! 

Searching for inspirational giveaways to compliment your custom logo bar runners and drip mats? If so, you may wish to take a look at our wide collection of branded coasters and barware accessories. 

For additional information on our collection of corporate branded barware and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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