Promotional pet accessories: raising brand awareness through man’s best friend

Every animal lover agrees that having a pet is one of the best ways to inject happiness into one’s life. Furry companions play a vital role in human lives, providing support, happiness, companionship, protection and so much more. They’re practically members of the family, and as such, deserve the best care possible.

This is why custom branded pet care products and accessories have exploded in popularity in recent times. As millennial pet owners scramble to get the latest pet toy, savvy companies should take advantage of the craze and invest in promotional pet accessories.

Promotional pet products may seem like a very niche way to raise brand awareness. They could only work for pet-related businesses like pet stores, kennel owners or animal trainers. However, promotional pet accessories have a much wider reach than that. Over 70% of people in the UK own some kind of pet, and that number is increasing every day.

Seeing as owners would want to invest in their pet’s well being, pet accessories thus become the ultimate vehicle for spreading brand awareness. Not to mention that they showcase how much a company values their customers, by gifting something to their cherished furry friend.

How pets affect people

Animals have always been an integral part of life. They originally served as beasts of burden, means of transportation or as food. However, they were also beloved companions, especially in modern times. And now, thanks to recent scientific advancement there’s proof that they do have an incredibly positive impact on human lives. 

For example, a recent study in Sweden found out that dog owners had a 33% less chance of having a heart attack. Likewise, people who were exposed to cats early in life had significantly lower rates of allergies. Pets even have the power to influence the immune system. One study found that petting a dog for only 18 minutes significantly raised secretory immunoglobulin A. This compound is a sign of a healthy, robust immune system. 

Pets have an equally positive effect on mental health. Just 10 minutes of petting a dog is enough to significantly lower the levels of the stress hormone called cortisol. Pets have the power to alleviate loneliness in seniors, as well as increase social skills in children with autism. Their ability to influence their owner’s social lives extends to the general population as well. Research shows that women were more likely to give out their number to a man if he had a dog with him. 

Why pet care is important

Since pets have such a positive influence on their owners, it’s only fair for owners to return the favour. Good care keeps pets healthy and well behaved. It also has a positive impact on their mental health as well as the owner-pet relationship. In fact, research shows that dogs who have regular play-time with their owners experience less anxiety and behavioural problems on average. 

Another less known, but equally important reason for pet care is money. Pets that don’t receive regular veterinary care are more likely to develop unexpected health problems. Treating these problems can be very expensive, so it’s important for owners to take their pets for regular check-ups.

How promotional pet accessories can raise brand awareness

Given the role pets play in everyday life, promotional pet products are a no brainer. Vet offices, pet stores or groomers can easily hand out branded toys or leashes to spread brand awareness. But these accessories aren’t exclusive to pet-related businesses. For example, pet-friendly hotels or cafes could hand out personalised treat bags to further emphasise their pet-friendly policies.

Moreover, since these items are so easy to customise with corporate logos, they have even more appeal. Our range of promotional pet products includes leashes, bowls, collars and pet toys that can be printed with fun, eye-catching designs to make any company logo  and message truly stand out. And since cute pet accessories are always a huge hit among pet owners, any such marketing campaign is definitely going to have a wide reach.

Corporate branded pet accessories make thoughtful gifts as well. They’re a clever way for a brand to show how much they value their customers by showing some love for their furry friend. If the pet loves the branded accessory, so much the better, as that will guarantee the customer will come back to do more business. 

The marketing benefits of branded pet related giveaways

Branded pet products have incredible marketing power. Since animals play such a vital role in everyday life, pet accessories have become more popular and more visible in recent years. Therefore, any company that uses them will definitely enjoy a broad reach. What’s more, promotional pet accessories allow companies to show how much they value their customers. People love their pets, and any business that shows they care for them as well is guaranteed to get customer respect and loyalty in return.

Buy your promotional pet accessories today!

We offer a wide range of UK printed pet products to choose from in many colours and styles priced to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the market leaders! 

For additional information on our collection of promotional pet products and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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