Branded Headwear
When it comes to ensuring your brand stands out amongst the crowd, look no further than custom branded headwear. Available in many styles, colours and fabrics promotional caps, hats and beanies make for the perfect headgear for all seasons. Printed and embroidered headwear are ideal promotional giveaways for a plethora of events and occasions including, trade shows, product launches, exhibitions and charity fundraisers. Corporates will also often use promotional headwear as part of their uniform for example in fast food chains or travel companies and they are equally as popular with students at colleges and universities where headgear becomes a fun way to build team spirit and bonding.
The power of custom branded headwear for corporate marketing
Beanies, trucker caps, bobble hats - this is only a tiny sample of a wide range of head coverings. Some of these items are more suitable for the winter months, while others are key features of summer apparel. However, they do have one key element in common, other than being headgear. Namely, they all make for excellent custom branded promotional items.
As a business owner, it’s highly recommended that you consider all of the options for branding, and various head coverings are the perfect place to start. The below information will, therefore, serve as your entry point when it comes to adding branded headgear to your apparel repertoire.
The marketing potential of promotional headwear
Clients use logo printed or embroidered headwear frequently, be it out of necessity (i.e. the weather) or style. More often than not, you are first going to spot a distinctive hat or cap rather than a coat or a pair of trousers.
With that in mind, items like printed beanies and trucker caps have incredible marketing power. After all, clients advertise the product represented by the headgear wherever they move in public.
Another key aspect of custom headwear is its overall casual nature. Clients appreciate relatability, as well as having a less corporate, more everyday feel to their apparel. Using items like embroidered caps, you signal to your clients that you understand their worldview and are willing to provide them with what they enjoy.
And speaking of casualness, try making branded headwear such as custom bucket hats part of your employees’ uniforms. That will not only give them an extra item of clothing during the cold months ahead but also help boost workplace cohesion and cooperation.
The wide variety of corporate headwear
There are numerous types of headwear to choose from. For instance, regarding regular baseball caps, some of the subtypes include:
? Sandwich Caps? Brushed Cotton Caps
? 6 Panel Caps
? Stretch Caps
? Cotton Caps
Aiming for sustainability with eco-friendly headwear
Environmental issues are a major part of any business activity in the early 2020s. Keeping that in mind, you can illustrate your willingness to support these causes by choosing eco-friendly promotional items.
When deciding which headwear to add to your assortment of branded merchandise, always opt for hats, caps, and beanies that contain either biodegradable or recycled material. That way, you will limit the growing pollution across the globe. More importantly, through your example, you will encourage your clients to focus on eco-friendly practices.
The multitude of personalisation options with headwear
When focusing on the perfect promo item of headwear, your choices of branding techniques include:
? Screen printingThis technique is especially useful for printing bolder designs and large logos, usually with a limited colour palette.
? UltraHD full-colour printing
With a broader range of colours available, this technique is excellent for covering intricate details and more complex design choices.
? Embroidery
This is a slightly more efficient method because it is very aesthetically pleasing. Furthermore, unlike the previous two techniques, there is no danger of colours fading when exposed to the elements.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo represents your brand in the very best way.
Headwear brands to consider
Promotional hats and caps have no shortage of exquisite brands that produce top-notch products for businesses to peruse. Two of the most prominent ones you ought to consider are Beechfield and Result.
Customisation options for hats and caps
With promo caps and hats, business owners can explore a vast range of hat types. However, there is also a plethora of colours, patterns, textures, and designs. Combining the colour of the fabric with either the printed or embroidered elements can yield some fascinating results, i.e. provide entrepreneurs with unique, high-quality items.
Another range that’s worth mentioning involves pricing. Some of the headwear you can acquire will be pricier, and you can reserve those items for special occasions (anniversaries, corporate gifts to loyal employees, etc.). On the other hand, if you require promotional items to distribute to your workforce or clients, there are cost-effective, low cost hats and caps on the market for just such an occasion.
Places and events to distribute custom headwear
What are the businesses that can benefit most from headwear promotional giveaways? By far, the most prominent examples include:
? Clothing shops? Sporting goods stores (particularly useful if you’re aiming to sell or distribute trucker’s caps)
? Any business, irrespective of its intended target demographic
? Event management companies - concerts, festivals corporate gatherings
However, head coverings can also serve as gifts in various corporate or casual events. We highly recommend utilising said items if you’re attending trade shows or exhibitions or a corporate get-together. Because of how versatile hats and caps are, any client or potential partner will find use for them.
Businesses that use headwear for promotional activities
In terms of using logo printed hats or embroidered caps as a promotional tool, they will achieve the same goal during any type of event. However, the most prominent businesses that use them are:
? Tech companies? Cafes
? Restaurants
? Schools, colleges and universities
? Non-profit organisations (charities and fundraisers)
Make the best out of your custom branded headwear today
Regardless of the type, colour choice, design variant, or price, a piece of headgear will always elicit a positive response as a custom branded item. Here at GoPromotional, we focus on providing some of the top-tier branded headgear for all of our clients. A cap or hat is a gift that proverbially keeps on giving, and its popularity as a branded item will not fade any time soon.
We have literally hundreds of promotional hats, caps and beanies to choose from in many different styles and sizes with prices to meet even the tightest of marketing budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders!
For additional information on our collection of custom branded clothing and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details.
Curated by Gareth Parkin | Product Marketing Director
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Members of the BPMA, Promota, PPIA and The Advertising Speciality Institute