Custom printed polyester lanyards for your next event

How did a strip of material used in the 15th century as a decorative part of military uniforms morph into one of the hottest giveaways today? Called a “laniere” by French soldiers, these decorative accessories were used to define officer ranks. As we enter the third decade of the 21st century, the “laniere” is now called a lanyard. Originally handed out at concerts in the 1970s, polyester lanyards are a practical giveaway for any event.

The huge popularity of polyester lanyards

Branded polyester lanyards are one of our most popular promotional products on the market. Supplied with an easy to use safety clip that ensures anything you want to be close to you remains close to you.

With a wide variety of styles and colours, printed polyester lanyards are ideal for any trade show or exhibition. Branded lanyards allow you to get the word out about your products and services in a cost effective manner. By printing your logo on one side and a marketing slogan on the other, you can maximise the advertising potential.

The benefits of giving away polyester lanyards

If you decide to make promotional items a crucial part of your marketing efforts, the next decision is to choose the right product. Opting for promotional polyester lanyards makes sound business sense for several reasons.

• Lanyards are highly durable and weather resistant 
• They will not rip and tear after frequent use 
• Ideal for securing keys, pens, and ID badge cards 
• Event lanyards are easy to store and distribute 
• Lanyards feature a detachable safety buckle

Branded polyester lanyards increase brand recognition

Handing out printed polyester lanyards at a seminar or conference is a great way to attract potential customers. With a lanyard dangling for everyone to see, your company has the perfect marketing platform. You can take advantage of this to promote new products and special deals coming up in the future.

A study by the BPMA proved that when customers see promotional products, 75% of them can recall the name of the company. Branded lanyards provide ample space to target your primary audience regardless of the target market. It makes financial sense to advertise with printed lanyards rather than paying lots for billboard advertising. The return on your marketing investment should rank higher than any other type of advertising medium.

Extensive printing options on customised lanyards

At GoPromotional we stock printed polyester lanyards in a diverse range of different widths, including 10mm, 15mm, and 20mm. Our promotional lanyards measure 90cm, with a half twist at the end ensuring that anything attached is secure. The rust-resistant metal clips represent a strong link between an ID badge or retractable reel and the lanyard. Our dye sublimation printing process provides the ultimate in vibrant full colour printing. With thousands of colours, you can go for a bold colour to promote a new store or select a softer tone for charity events.

Our graphic designers will work with you to create the perfect design. They will ensure that the colour theme represents your brand perfectly to maximise the advertising potential. Contact one of our account specialists to learn how printed polyester lanyards can generate new sales opportunities.

Buy your polyester branded lanyards today!

We offer a wide range of promotional lanyards to choose from in many colours, sizes, and fabrics with prices to meet all budgets. You may also be interested in our corporate retractable badge reels, corporate clothing for events, name badges, cotton tote bags and plastic pens. If you are attending an exhibition or event then see our wide selection of trade show promotional merchandise. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders! 

For additional information on our collection of lanyards and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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