Printed lanyards for effective business advertising

Promotional lanyards are a way to spread brand awareness with a visible gift. They are perfect for marketing at industry events and trade shows. Lanyards are a good part of a staff uniform. There are many options for styles. Your company can pick the best colour, style, material, and clip for your needs.

Lanyards are ideal for company IDs and security cards. Lanyards ensure that IDs are visible and close at hand. Lanyards have become used in companies all over the world. A branded option exists for any sort of budget. Simple styles have screen printing with custom designs. Pricey ones have satin backing and woven branding. In more dangerous industries, there are safe clips to avoid danger to your employees.

Custom lanyards for marketing

You can pick from a wide range of styles and prices including the latest eco-friendly lanyards for sustainable promotions. Lanyards can be company IDs or as freebies. For what you will use the item changes what options you will pick. There are many materials to use for creating these branded lanyards. Woven polyester is the best for smaller budgets.

Most lanyards use this material. It is durable, simple, and has a smooth feel. Unique options are bamboo or recycled PET, which helps your company stand out. These will have a stronger brand impression on customers. There are a few branding methods for promotional lanyards. Step screening is the most common. Special machines make the logo in up to three colours. A metal badge above the clip is another way to put your company’s logo on the product.

The benefits of distributing promotional lanyards

Lanyards are great as a marketing tool. They are visible and useful. Everyone who wears one will be showing your corporate message to others. They are for the neck so everyone they talk to will see it. This helps spread your brand to many people. They are useful is many places. At a conference, a lanyard can be a security badge. This will help the guards know that they are meant to be there.

Lanyards do not cost much. A neck lanyard can cost less than a dollar. If you want to upgrade, other options can cost ten times that much. This means they are perfect to use as freebies. They have a high ROI due to their low cost. They do not expire so you can buy a lot and then use them whenever you want to.

Printed lanyards are used by all business sectors

There are many industries that can use promotional lanyards in many ways. The IT, education, security, and engineering businesses all are ideal for the hands-free product. They are useful for holding keys or tools for employees. A common option is to have a custom company lanyard. This means that the company will have a unique product that no one has. Having a unique item helps increase the value of the lanyard and will improve customer loyalty. People will have a more positive brand impression from feeling special. The word “lanyard” comes from the French “laniere”. This was a strap that held pistols or sabres for soldiers. This is like the modern lanyard which helps keep items close.

The many uses for branded lanyards

Security is important for many businesses. A lanyard can hold keys or a company ID. Its colour can show authority or a high-level employee. Conferences are an ideal time to use promotional lanyards. A custom lanyard will help your company stay in the mind of attendees of trade shows. This will make them more likely to come back and buy your products. Lanyards can show what level of ticket a person has at a concert. If they have a VIP lanyard, security will see them and not have to demand their ticket. This acts as a message to others at the concert that having a lanyard has prestige.

Extensive printing and branding options with lanyards

We offer a variety of printing options on our vast range of promotional lanyards from screen printing, right through to the very latest in UltraHD print technology. Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your brand is represented in the very best possible way.

Buy your custom branded lanyards today!

We offer a wide range of promotional lanyards to choose from in many colours, sizes, and fabrics with prices to meet all budgets. You may also be interested in our corporate retractable badge reels, corporate clothing for events, name badges, cotton tote bags and plastic pens. If you are attending an exhibition or event then see our wide selection of trade show promotional merchandise. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders! 

For additional information on our collection of lanyards and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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