Hoodies and sweatshirts: A walking billboard for your brand

Renowned for their versatility and enduring popularity, custom branded hoodies and sweatshirts that carry brand insignias present a unique fusion of style and promotional impact. From small start-ups wanting to cultivate a sense of team unity to established enterprises, the incorporation of branded apparel into marketing strategies has always yielded positive results.

Therefore, as a brand, you will greatly benefit if you explore the insights into maximising the potential of these walking billboards. By doing so, you stand to gain sustained and impactful brand exposure. Without further ado, let’s explore what printed sweatshirts and hoodies have to offer.

Hoodies and sweatshirts are perfect for the winter weather ahead

As we slowly transition into the winter months, the declining temperatures necessitate a thoughtful consideration of the apparel needs of both our prospective clients and our employees. In light of these changes, the practical choice for promotional merchandise during this season lies in the selection of embroidered hoodies and sweatshirts. These items not only offer essential warmth but also present a durable and stylish option that your recipients will thoroughly enjoy.

Viral marketing with sweatshirts and hoodies

Hoodies and sweatshirts, with their expansive surface area, provides an easily accessible space for the strategic placement of logos and corporate messaging. They function similarly to a substantial canvas capable of conveying comprehensive information about your brand. Moreover, given their versatility, these branded items of clothing become a ubiquitous wardrobe choice for clients, seamlessly transitioning between professional settings and leisure time.

As clients incorporate their printed sweatshirts into their daily wear, they effectively become ambassadors for your brand, offering a form of free advertising. The increased visibility of your company name captures the attention of a broader audience. They thereby foster an environment where more individuals are inclined to inquire about the services your company offers.

Branding and design options for custom hoodies and sweatshirts

In the process of selecting the optimal hoodies or sweatshirts, careful consideration of design options is paramount. Currently, screen printing and embroidery emerge as the most fitting techniques for these apparel items.

Screen printing proves highly effective when the objective is to imprint a straightforward logo, especially when utilising a limited colour palette. However, given the fabric composition inherent to branded hooded sweatshirts and hoodies, there is a notable advantage in favour of embroidery. Employing a durable patch that is meticulously embroidered onto the surface of your hoodies or sweatshirts results in a design that not only endures but also stands out distinctly in terms of style.

Which organisations can benefit from these promotional garments?

Nearly every category of business and organisation stands to gain advantages from the strategic incorporation of custom apparel. Initially, start-ups and technology enterprises frequently embed branded apparel into their organisational culture, presenting it as gifts to employees to cultivate a strong sense of team spirit. Additionally, educational institutions such as colleges and universities deploy custom leavers hoodies and sweatshirts strategically, distributing them during orientations, sports events, and alumni reunions.

Furthermore, non-profit entities and charities leverage custom apparel for fundraising events and awareness campaigns, utilising it as a means to amplify their message and engage supporters. Lastly, sports teams and clubs find custom apparel to be integral in establishing and reinforcing a distinctive sense of team identity, contributing to a unified and cohesive image.

Multiple choices for hooded sweatshirts and hoodies

In addition to varied brand options and design variations, printed hoodies and sweatshirts offer an extensive range of choices in crucial elements such as size, fabric quality, colour, and price. Recognising that your target audience encompasses individuals of diverse sizes, ranging from medium to extra-large, is essential. Hoodies and sweatshirts are not universally one-size-fits-all products. Similarly, fabric selection plays a pivotal role, and opting for an eco-friendly choice, such as 100% organic materials like cotton or linen or appropriately recycled artificial materials, is highly recommended.

Colour selection holds significant importance in the realm of promotional branded clothing, serving as a foundational aspect of brand representation. Whether aligning with your brand colours or making a distinctive statement with vibrant hues, the choices in colour are integral. Regarding pricing, a key principle to bear in mind is to focus on budget-friendly items for bulk orders intended for regular employee gifts. Conversely, for special events or commemorative purposes, investing in higher-cost items, albeit in limited quantities, is a strategic approach.

World recognised manufactures for hoodies and sweatshirts

Renowned brands such as Gildan, Fruit of the Loom, Uneek, and AWDS have set industry standards for hooded sweatshirts and hoodies. They offer durable and exceptionally comfortable apparel for any brand eager to purchase a batch. Incorporating these well-regarded brands into promotional apparel endeavours enables businesses to not only boost brand visibility but also associate themselves with qualities of reliability and excellence.

Custom printed hoodies and sweatshirts as promo gear summarised

Of the many brands that we offer, we always pick the ones that will boost your company’s visibility through viral marketing and in a cost-effective manner. For that reason, our selection of promotional branded hoodies and sweatshirts is vast, and we continue to recommend them to businesses of all sizes. Make sure you get your own batch today!

Buy your promotional hoodies today!

We offer an extensive range of hoodies and sweatshirts to choose from in many different colours, styles, fabrics and sizes with prices to meet even the tightest of marketing budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders!

Searching for inspirational giveaways to compliment your hoodies and sweatshirts? Then maybe consider our range of custom water bottles, winter fleeces, outdoor rain jackets or even some corporate socks or shoe laces? These complimenting giveaways are perfect for sporting events, business seminars, trade shows, exhibitions and a host of other promotions.

For additional information on our collection of printed and embroidered hoodies and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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