Promotional clothing - the walking billboard for your logo!

Do you want to create a marketing campaign that has a real impact? One that people will remember? A campaign that will deliver a significant return on your investment? Then it's time to consider using the power of branded corporate clothing!

Choosing the right way to promote your business isn't an easy task. Every expert will give you a different piece of advice. Some will tell you to focus on SEO, others will recommend TV and radio ads. Meanwhile, some will say newspapers and that social media is the new golden bullet key to success. However, they will all agree on one thing - promotional products bring the fastest results, and are more cost-effective than any other promotional tool, and that's a fact!

How can corporate clothing serve as a dynamic marketing and branding tool?

Clothing can have more than one effect as a branding tool. If you decide to give your employees branded work uniforms, you'll have instantly recognisable staff, clothes that boost the image you're trying to convey, and a work atmosphere that exudes professionalism. On the other hand, if you decide to give professional looking clothing to your clients as rewards at exhibitions, conferences, and trade shows, you won't regret it!

No sales tool offers a better way to spread the word about your company than those people who received some form of promotional clothing and are happy to wear it. These unique promoters ensure that your logo gets into places you normally wouldn't think of. After all, you never know where someone might wear that t-shirt or jacket? So a tried and tested opportunity is right in front of you to get more exposure for your company!

Where can you effectively use branded clothing?

Clothing represents the perfect giveaway for events and a host of other occasions. They are ideal for sports teams, university students, kids clubs, customers, partners, charity and fundraising events as well as employees and schools.

Promotional clothing as part of an employee uniform is a popular choice and any company with a retail outlet ought to be considering polo shirts or t-shirts as part of their strategy.

When it comes to events such as exhibitions, conferences, seminars, trade shows or training days, embroidered polo shirts and caps represents an excellent choice. These stand out pieces help other visitors identify your members of staff instantly, portraying a clear and highly professional image.

For sporting events, 5K runs or walks such as Race for Life or other charity and fundraising events, then sportswear such as t-shirts and vests are a fabulous low cost way to give back to the community. They're easy to recognise and stand out from the crowds!

A more novel way, but increasing in popularity, is to use apparel could be to organise social media quizzes, online giveaways, and much more. If your design is eye-catching, people's response will be overwhelmingly positive.

Logo branded clothing offers a great return on investment

Firstly, current customers who get a gift are more prone to come back to you again and again. Secondly, potential customers are more likely to come to you for their first purchase if they receive an item of branded apparel beforehand. And, lastly, if you create interesting, eye-catching designs that attract attention, your company clothing will generate interest in your company and its services for many months to come, in most cases often long after the initial event has finished!

The top 8 key choices in clothing selection

When it comes to clothing, there are so many choices that you'll probably need some time to decide, but don't forget our experts are here to give you all the options!

1. Caps, hats and beanies

With print or embroidery, caps and hats or beanies can be an amazing and powerful giveaway. You can distribute them at marketing events for new product launches and at all sorts of events, exhibitions and trade shows.

2. Childrenswear

If you have a club, sporting group, or you are a school, then branded childrenswear can be a real hit. Kids simply love having proof that they belong to a group of select individuals, so you know they will be wearing their logo t-shirts, hoodies, fleeces, and jackets with a smile on their face.

3. Fleeces

If you're in the fitness sector and are looking for a durable and lightweight piece of clothing, look no further than embroidered fleeces. These items are ideal for leisure and sports, while at the same time budget-friendly. Keep in mind that they are also great for autumn and spring advertising activities.

4. Hoodies

Everybody likes a good hoodie, so with these you simply can't go wrong, especially with colleges, students and universities who simply love leavers hoodies. Just choose a style, decide whether you want printing or embroidered on them and let the hoodies do the rest!

5. Jackets

If you're looking to impress potential customers, or attract new big clients, then high-quality corporate jackets are bound to do the trick. On the other hand, if you need new jackets for a sports team or a club, then we are bound to have the answers.

6. Polo shirts and T-shirts

Simple, durable, loved by most, branded polo shirts are universal clothing giveaways. You can give printed t-shirts and polos at events, during social media campaigns, at exhibitions, for charities, at universities etc.

7. Sweatshirts

Whether you want to give your staff a stylish gift, your customers a reminder of your appreciation, or your sports team something new and interesting to wear, sweatshirts are the right choice.

8. Work shirts

These mostly speak for themselves. Long sleeve or short, corporate work shirts and blouses with company branding will stay in people's minds. When it comes to colours, choose the ones that go well with your logo and your official colours.

In the end, it's all up to you when it comes to right clothing choice for your promotion

If you use promotional clothing right, it can be an excellent tool that will boost your customer loyalty, your team's loyalty, your brand or club recognition, as well as your sales.

Extensive printing and branding options

We offer a variety of printing options on our vast range of clothing from screen printing and embroidery right through to the very latest in UltraHD™ print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of. Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo represents your brand in the very best way.

Buy your promotional clothing today!

We have literally hundreds of clothing and accessory options to choose from in many different styles and sizes with prices to meet even the tightest of marketing budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders!

For additional information on our collection of corporate branded clothing and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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