Unlock your brand's potential with branded BIC Pens - a legacy of excellence in promoting brands and messages

A brand needs a good line of merch to find its way to consumers’ hearts and minds. Whether we’re running a huge corporation or a small startup, branding is everything, and in order to reach as many people as possible, we will need a branded item that’s cost-effective, useful, and recognisable, yet stylish and nice on the eyes. For that purpose, few items can fit better than a BIC pen.

As both avid users and seasoned providers of branded promotional products, we can’t stress just how versatile and useful a BIC pen can be as a branded item. So, in the spirit of helping out our entrepreneurial readers, we’re here to list off all the benefits of corporate printed BIC pens as gifts or merchandise that brands can sell or give away.

BIC pens a brand with a history

BIC, the company, is not new. In fact, it has a history that spans decades, closer to a century, really. And like any other company, BIC has had its ups and downs. But it’s thanks to all of those growing pains that the brand still stands strong today as one of the best-known pen manufacturers.

Imagine sharing an item that comes from such a storied source. Why, it would definitely be a good conversation starter between us and the potential partner. It’s like having a mini-endorsement from a cousin who happens to be a millionaire — wherever we are, with that pen in hand, we’re bound to get results.

BIC pens offer high recognition value

And speaking of results, nowadays, virality online (as well as offline) can’t come without some recognition. “Hey, I know that girl! She does those cute videos on TikTok!” Imagine that level of marketing, but applied to an item, and a useful one at that.

Let’s put it another way. No matter what the pen looks like, it’s the three letters and the mascot that sell it. When we see BIC, we know BIC. We recognise BIC. We want to hold BIC in our hands and use it precisely because we’ve recognised it. That kind of marketing can be powerful if used right, which is why it’s no wonder that so many huge brands still opt for BIC promotional pens as branded gifts and corporate merchandise.

Promotion for a fraction of a cost

One thing that all businesses love is free marketing, if they can get it. After all, if their product becomes popular through word of mouth, it means people are interested in it without getting that extra nudge from commercials and online ads. So, what’s the best recipe for viral marketing via promotional items? Well, it’s simple enough:

• Pick a useful item
• Pick an item that’s easy to mass-produce
• Make sure the design appeals to as many people as possible
• Make sure to share it at the right place, at the right time
• If and when there’s a need for it and the word spreading, roll with it and use the momentum

Logo branded BIC pens are just what we need for such a tactic. After all, most people use pens, and most people that use pens know what BIC is. With that in mind, we can use an everyday item like a BIC pen to get the word out about our business.

BIC pens for all occasions

Accountants use pens to crunch numbers and do calculations. Doctors use pens to jot down notes about patients. Teachers use pens to write in their notebooks and grade papers. And some artistic souls use pens as their main tool of creation. A BIC pen can have many, many different uses. Depending on what type of market we’re targeting, we can adjust our BIC pen promotion strategy accordingly.

Practical day to day usage with BIC pens

How many times a day does an average person use a pen? We’ll ballpark it and say “at least once.” Whether it’s for signing an important document or receiving a parcel in the mail, or even writing a poem in those rare moments of respite, we need a pen in our home for those little tasks.

There’s a reason why so many households have entire tins of pens and pencils at the ready. BIC or not, a pen is an everyday item, similar to a toothpick or a bar of soap. And it’s because we need pens so much that they make such effective brand gifts.

Personalised BIC pens offer reliability transfer

This point sort of melds with the first two, but on a different level. When people see that we use a brand-name pen as a promotional gift, that already gives off an air of professionalism and trust, and with a company like BIC, it goes deeper than that. Namely, it’s what we like to call “respect by association.”

As the article stated earlier, BIC is an old company with a trusted level of quality to it. The brand already has a lot of respect from both the consumers and the competition. By choosing their pens as our branded merch, we let the client know that we are to be trusted, just like BIC. In other words, a little bit of the brand’s respect trickles down to us.

Clean, green writing with promotional BIC pens

Over the past few decades, BIC has dedicated itself to clean, eco-friendly business practices. One of them includes creating pens out of recycled plastic. Once again, this point plays into a few of the previous ones. By offering our clients printed BIC pens, we don’t only show our propensity for cooperating with famed brands, but we illustrate by example just how committed we are to saving the planet. Well, that’s roughly it about BIC pens; they’re reliable, useful, and not even that expensive.

BIC pen printing and branding options

We offer an extensive choice of printing options on our BIC pens, including screen printing and precision laser engraved to create a truly professional finish. We can also print on the clip for even greater brand exposure! We remain at the forefront of the print industry, continually investing in the latest machinery and technology. We can now offer the very latest in UltraHD™ full colour print! With UltraHD™ print technology, we can provide a unique range of branded BIC pens that can be personalised in vibrant full colour. The standard we can achieve with this new process is stunning, which most suppliers can only dream of.

Buy your BIC pens today!

We have a wide range of promotional BIC pens to choose from in many colours and styles with prices to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders! Browse our wide range of BIC pens and request a quick quotation or give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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