The New Year is finally here—and with it comes a whole slew of new opportunities. For most people, this includes common New Year’s resolutions like weight loss, more productivity, picking up new skills, and so on. But for companies struggling to get visibility on the market, the new year is the perfect time to revamp their image.
One of the best ways to do this is with a quality promotional campaign. The most common marketing strategy a lot of companies turn to are flashy, 10-second internet ads. However, seeing how annoying and intrusive they can be, smart brands will try to avoid them as much as possible. Instead, this new year, they will turn to an oldie but goodie—promotional ball pens.
Granted, promotional pens may seem like the most uninspired way to advertise. But their simplicity is exactly what makes them so effective. They’re a useful product people need on a daily basis. Plus, they appeal to the widest possible demographic, since everyone needs to do some writing from time to time.
Lastly, they’re low-key. Unlike aggressive, targeted ads, promotional pens are more subtle. They remind people of the brand every time they use them, without being too pushy about it. This alone is why any company looking for an image revamp should invest in them for their 2022 promo campaign!
Why Do People Dislike Ads so Much?
Running a successful business in 2022 is hard. The competition is steep, and standing out is almost impossible since everything has been done to death. This is why companies try their best to put out one flashy ad after another, to catch customers’ attention.
However, their efforts seem to have backfired because people have grown to really hate ads. Research shows that 78% of users report disliking internet adverts because they ruin the user experience. There are too many of them, they’re intrusive, and the vast majority of them are irrelevant to a particular user’s needs.
In light of these statistics, it’s no wonder ad blockers have become so popular. Yet the public’s aversion to advertising presents companies with a new problem. How does a business raise brand awareness without getting on people’s bad side?
The answer is surprisingly simple. And for once, it doesn’t involve, tricks, sneaky gimmicks, or crazy stunts. It all comes down to doing things old school.
The Amazing Benefits of Promotional Pens
Promotional pens are an advertising staple. Since 1915, companies have sought to capitalize on the growing popularity of branded ballpoint pens to raise brand awareness. While this has made pens into one of the most overused branded items, it hasn’t made them any less effective.
It’s true that advances in technology may have transformed the marketing game. Yet time and time again, research shows that promotional pens remain one of the most effective tools for spreading brand awareness. This isn’t surprising, since these simple, yet incredibly versatile tools come with many hidden benefits companies should be aware of.
1. They’re Ubiquitous, but Also Very Low-Key
Advertising 101 states that if companies want their customers to remember them, they should make sure they see them every day. But how does a company become an everyday fixture in their customers’ lives, without being too intrusive? The answer is, of course, with promotional pens!
Pens are a permanent fixture on work desks, drawers, pencil holders, purses, and pockets everywhere. They’re something people see and use every day, but they aren’t intrusive, pushy, or annoying. Overall they’re the easiest way to get customers to remember a brand without constantly bombarding them with advertisements.
2. They’re Useful
A traditional ad may seem impressive, but it can do only one thing—inform customers of something for a very brief amount of time. In contrast, promotional pens serve a simple, yet vital purpose. And research shows that customers are more likely to keep a promotional product if it’s useful.
Not only that, but they’re more likely to pass the product on to other people in their lives if they find it particularly helpful. This means that promotional pens have major staying power among customers, as well as the potential to spread brand awareness far and wide. Such capabilities make promotional pens infinitely preferable to pop-up ads, no matter how visually appealing they are.
3. They’re Easy to Customize
Promotional pens are basic, that is true. But their simplicity actually works in their favour, since that means companies can custom design them however they like. They can add their logo, slogan, and plenty of colourful prints to make the pen suit their brand image.
The effect of the customization will be twofold. First, it will make the pen more visually appealing, thus prompting users to keep it for longer. It will also help the pen stand out, meaning the company’s logo will get in front of as many new eyes as possible. Secondly, it will help potential customers associate the company with a particular style, which is perfect for brands that want to revamp their image.
4. They’re Universally Appealing
Another big advantage pens have is that everyone needs them. Unlike targeted products such as branded lip balms, custom golf products, or printed pocket knives, people of all ages, genders, and walks of life need a good pen. Thus, these nifty writing instruments allow companies to tap into new demographics they hadn’t even considered as potential customers.
5. They’re Budget Friendly
Possibly the most underrated aspect of promotional pens is how affordable they are. While the average ad campaign can cost thousands of pounds, a single pen costs only a few pence. Not only that, but companies can get them even cheaper if they buy them from wholesale retailers like GoPromotional.
Companies can choose their favourite promotional pens from a vast catalogue of writing instruments. What’s more, they’ll get these items at an impressive discount, especially if they order them in bulk. If that isn’t quality advertising, we don’t know what is!
Related content:
How Promotional Pens Give Your Brand Maximum Exposure
Key Takeaways on Promotional Pens
Promotional pens may be simple, but it’s undeniable that they have an incredible amount of advertising power. They help companies effectively raise brand awareness, without seeming too intrusive or pushy. Not only that, but they’re universal tool companies can custom design to suit their unique image. Last, but certainly not least, they’re a budget-friendly way to market.
So far from being an uninspired way to advertise, promotional pens are exactly what companies need to stand out in this digital age of aggressive advertising.
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Promo Pens – Things to Remember about Event Giveaways
Take a look at our full collection of advertising pens which includes plastic pens, metal pens, brand name pens, unusual pens, pencils, and pen gift sets. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today. Together, we’ll make sure your chosen pens fit any event or giveaway you have in mind!
