No, the title is not a fib. Everyone does, indeed, love a good promotional bottle. With the modern, sleek designs, durable materials, and innovations in printing technology, a brand can make a bottle stand out in ways not previously thought possible. Even small businesses are taking advantage of these useful promo items. Everyone is printing interesting designs and messages on the plastic or metal surface of each bottle for eager consumers to purchase.
Now, why does everyone, consumers and brand owners alike, love promo bottles? What is it that makes them stand out as branded items when their competition, especially in 2022, is so big and stiff? Well, this article is here to help us figure that out.
It’s Durable
The most popular types of promo bottles are custom plastic bottles and personalised metal bottles. No matter which of those materials we choose, we know we’ll get an item that will last us for years. In fact, if we clean and maintain our bottle well enough, it can be of use to us for well over a decade. What’s more, some promo bottles from 30, 40, and even 50 years ago actually sell for a fairly large sum on retail websites like eBay. When we look at it that way, it’s a decent little future investment.
Furthermore, modern bottles are just as easy to clean and maintain as any regular dish or piece of cutlery. All it takes is a few strokes of the old sponge and the bottle is good to go. Some of them are even machine-washable, and the logo and the company info do not fade away.
It’s Adaptable
People need hydration, constantly. Even if the day is rather cold and rainy, we still need to drink a certain amount of liquid a day in order to keep our bodies in tip-top shape. Water is, therefore, the best immediate solution. And a reusable bottle is a perfect tool to always keep some of the liquid around.
Naturally, a bottle with double-wall insulation like the Haweswater Impact Aware Stainless Steel Double Wall Vacuum Bottles can do more than just hold water. Thanks to its design, it will maintain the current temperature of any beverage for a few days. Need some hot coffee early in the morning or an ice-cold lemonade in the afternoon? Well, we can make some the night before and pour it from our insulated bottle into a glass. The liquid will retain its freshness and provide us with exactly what we need at that moment.
It’s Recyclable
Usually, water bottles that most people buy are made of flimsy thin plastic that ends up in the waste bin. In time, more and more of these plastic liquid containers pile up. And it would be one thing if those bottles ended up in the proper bin or even at a recycling facility. Unfortunately, a huge number of them end up thrown out. The plastic litters the grass and soil everywhere and pollutes the environment further.
With reusable bottles, however, we get items that not only last a long time, but are also designed to be broken down and reused. Right there, we have two ways of combatting pollution:
- Eliminating the need for plastic single-use bottles, thus reducing the size of landfills in the country
- Promoting the manufacturing of eco-friendly bottles that are easy to recycle and last a fairly long time.
As such, a promotional bottle is a dream come true for an eco-conscious business owner. And nowadays, eco-consciousness is at the forefront of nearly every company that wants to compete on the open marketplace of ideas. If we can make a business model that will reuse resources, reduce extraction, and recycle old items in a creative and lucrative way, we’re going to see a growth in revenue and exposure.
And speaking of exposure…
It’s Marketable
Any item can be an excellent marketing tool. For example, a simple personalised stylus pen can appease hundreds of customers, as can a regular promo notebook with hard covers. It’s all about how we market the item, really. So, when we take a look at the promotional bottle, we see just why it’s so popular among shoppers. Not only does it have an appealing shape and design, but it’s also perfect for branding. The surface area for printing or embossing is large enough for anything to fit, be it a simple logo with a message or details about the brand itself.
But there’s also the other, viral side of marketing. The more people carry the bottle with them during picnics, outings, hikes, and bike rides, the more eyes will see the bottle with the brand info on it. That will result in potential customers checking our brand out online. And in turn, more bottles will be sold with other potential viral marketing hotspots popping out. It’s a continuous loop of marketing that benefits everyone.
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Kickstart Your Marketing Journey With Personalised Water Bottles
Bottles All-Around
As we can see, a promotional bottle can raise a brand’s reputation to new heights, if we market it the right way. Naturally, other products are great as well, so we recommend combining promo bottles with other items. Those can include reusable cutlery, mugs, and even branded edibles and drinks.
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Check out our full collection of promotional drinkware which includes personalised mugs, travel mugs, and glassware. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
