As one of the most popular pastimes, social media has garnered a huge following — and the number of users is expected to keep rising. Just two years ago, over 3.6 billion people were using social media. In 2025, that number could jump to almost 4.41 billion!
These figures aren’t here to scare you into thinking that the world of social media is already oversaturated. However, they do reveal that social media is a powerful means to an end for every business out there, including yours.
If you haven’t used them before, now is the time to look into all the platforms and weigh out their pros and cons. And if you’re not convinced it’s the right approach for you, let us persuade you to still give it a try to supplement your marketing strategy!
Why You Should Be Using Social Media for Business
1. It Doesn’t Have to Cost an Arm and a Leg
Yes, it may be worth paying for ads on various platforms like Facebook or Instagram. But that part is optional, as most popular platforms are entirely free to use!
Even better, if you don’t know where to start, you can always rely on good, old Google. You can find a number of resources about how to use social media correctly online. Most of them also offer a range of tips on how to grow your profile and win over your target audience fast.
Keep in mind that running social media accounts for your business is a must in this day and age. Chances are that your competitors may already have a strong online presence and aren’t only relying on their websites to bring in customers.
They’ve probably gone to social media to reach a wider audience and create a more modern image for their businesses. As a result, your company may seem very old-timey in comparison. Even worse, it may give off the impression that you’re trying to fight the tech advancements that actually brought social media into our lives!
2. There’s Barely a Learning Curve to It
Google is your best friend when learning about social media and its advantages. But even without Google, navigating Facebook, Instagram, TikTok, and any other platform should be quite straightforward.
Every app or website has a
encounter as well. Most of the time, every platform offers users a way of contacting customer service too.
But even so, most of these platforms are easy to use and require just some logic and intuition to figure out all the settings. It’s the content you’re going to post that will trouble you the most. That part will require a lot more research if you want to present your business in the best light possible!
3. Your Audience Will Get the Feel of Your Brand Faster
Know that being active on social media is one of the easiest ways to introduce and publicise your brand too. Yes, you have a website that holds all the key information a client may want to know about your business. But getting to that information might require perusing multiple pages!
On social media, the situation is very different. Facebook, for example, lists the most important facts about your business on a single page. As a result, users can easily check out your logo, work hours, recent posts, and the most popular products or services in just a few clicks.
Instagram is an even better choice for businesses geared towards younger generations. There, you get to visually show off your brand in a memorable, cohesive way while still providing potential customers with all the information they may need!
And don’t think that social media is only good for promoting your business to customers. Platforms like LinkedIn are becoming crucial in candidate selection and finding the ideal workforce for every company out there.
As your LinkedIn profile makes your company seem more reliable and professional, candidates are likely to gravitate more towards it. These people might not have had a chance to check out your business before and were unlikely to discover you by accident. Now, social media helps them match with their perfect employers!
4. It’s the Most Efficient Way of Reaching Potential Clients and Customers
Finally, if everything stated above hasn’t yet convinced you, consider how many people you can reach through these platforms. With more than 3 billion users (and counting!), social media is a seemingly endless pool of potential customers.
The best part, though, is that it also helps drive people to you through intelligent algorithms. Since these sort posts and pages based on relevancy and preferences, they ensure that the right audience always finds you. Essentially, social media will connect you to the right people — those who are actually interested in your products and services.
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Reach Everyone, Everywhere!
Since creating content on most platforms is entirely free, marketing your business on social media is also a rather cost-efficient way of reaching large target audiences wherever they are.
For a small or new business, social media is the key to unlocking the company’s true potential. You especially ought to consider it if worldwide reach is on your mind. After all, there are no limits on platforms as to who and how many potential clients you can influence!
Hashtags have also made it easy for businesses to add points of interest, which potential customers can then use to find what they’re looking for quickly. But don’t forget that word-of-mouth marketing still rules social media. Since everyone has the option to post and tag people or businesses, it’s easy to give shoutouts to companies and introduce them to a whole new following.
With just a few clicks and some clever content, social media could open up a whole new world of opportunities for your business and enable it to grow into a more powerful one in just a few months or years. So don’t wait any longer. Make social media a crucial part of your marketing strategy now and introduce your business to the whole world!
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If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
