One sure way of bringing in more traffic to your business and elevating your brand is by giving to others. Studies show that logo branded merchandise are some of the most effective advertising tools out there, allowing you to profit without having to put in continuous effort.
According to data from the survey, customers were almost three times more likely to form a positive opinion on a brand after receiving a free promo item from them. So, it is clear that personalising practical items is the way to go if you want to promote your products or services. But which item should you choose?
The answer is simple: custom notepads. Read on to find out why.
What Makes Notepads a Good Choice
Branded notepads are a fun, practical, and economical way of promoting your brand. They are highly practical and flexible, meaning that people may take them everywhere they go and use them – be it at the workplace or at home. Notepads are also durable, affordable, and easy to distribute. All of that makes them perfect freebies for corporate events and brand exhibits.
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How to Get the Most Out of Your Branded Notepads
If you choose notepads as your promo items, you can use the following ideas to maximise on their tremendous potential.
1. Always Have a Clear Concept In Mind
People often make the mistake of thinking that every notepad is the same. However, that is not the case. You need to decide early on what your notepads will say about your brand. All of that mostly depends on your target audience.
Do you think they would enjoy a traditional cover like our A4 Natural Recycled Spiral Bound Notepad or something more modern and sparkly? Would a branded hardback notepad be more suitable? Are you going for practicality, or do you want a touch of artistic sophistication as well? Those are all the questions you should ask yourself before deciding on a single design.
2. Consistency Is Key
Notepads are a great way to build brand awareness over time. Your customers will use the notepads over and over, which gives you the perfect opportunity to imprint your logo into their minds.
Keep all your fonts, contact info, colours, and designs consistent so that the associations that your clients form remain solid. Though you might be thinking about doing something new with your design for your promo campaign, it’s better to play it safe. With something that is used as often as notepads, consistency truly is the key to success.
3. Use Your Own Freebies
Everyone can find a notepad useful, most of all a business owner. So, use the notepads yourself to stay organized and plan all your next moves. If clients see you doing so, they will start associating reliability and credibility with you and, by extension, your brand.
4. A Step Above Personalisation
Nothing says personalisation better than using photos to design your notepads. You can create a photo banner or a transparent photo backdrop for every page of the notepad.
It is easy to guess why such a strategy would work. People resonate best with pictures because they can clearly visualise the concepts you intended for them to see. When they connect to an image you chose, they engage with your brand as well. That brings you traffic and makes potential customers into loyal ones.
Use Promo Notepads to Your Advantage
If you want your customers to remember your brand for years to come, branded notepads are the way to go. They are a creative and affordable way of promoting your business. They will also help bring you in new customers and give you the positive exposure you are craving.
Don’t wait any longer. Find a reliable supplier and personalise your own notepads. Your brand will be grateful for it.
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Looking for something different? Browse our full range of branded paper items including custom notebooks and printed sticky notes. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of notepads with some custom printed plastic pens or even some branded unusual pens which are sure to be well received by customers and employees alike!
