Among the many products you can offer your target audience, logo printed bags are certainly one of the most tempting options. The evolution of bags has seen humankind use all sorts of materials to create intricate designs and multi-purpose carriers that easily fulfil everyone’s daily needs.
Printed canvas bags, in particular, are enjoying huge popularity right now and could ensure your campaign is a roaring success. If you’ve been wondering why they are a fantastic option for your business, find out all the details below!
Canvas Fabrics 101
Traditionally, canvas fabric is made with linen or hemp. Naturally, as bag design has evolved, so has our use of fabrics.
The country famous for pasta is also the one that first started producing this material. But even though Italy is viewed as the primary source here, we can trace the origin of the word back to Latin (cannabis) or Greek (kannabis).
We can all thank Venetian Renaissance artists for making canvas so popular back in the day. The fabric supported oil painting well and was naturally water-resistant. As a result, it was the ideal choice for painters struggling to produce artwork on wooden panels or frescos.
Even then, hemp was the most popular canvas fibre, albeit only until the 17th century. Hemp-derived canvas production declined once the Indian cotton trade began, though it’s still possible to make bags out of it today.
Right now, cotton is the most popular fibre for making canvas fabrics. Manufacturers also believe duck canvas is the most suitable option for bags as it is very durable and fairly resistant to snags and tears.
Are Canvas Bags the Right Choice for You?
A long-lasting option, no doubt, canvas is the ideal fibre for bags that ought to fulfil their users’ daily needs. But that’s not the only reason you may want to consider using them for your next campaign.
Since customised products should be of high quality and beyond useful to the recipients, bags are always a great option. However, you may want to choose canvas bags for your upcoming giveaways if:
You Want a Few More Customisation Options
If creativity is the bread and butter of your business, uninspired branded products could become your demise.
One of the best advantages of canvas bags is that they’re highly customisable and can thus serve numerous promotional campaigns. Whether you want to print on them, embroider them or figure out your own way of customising them — the fabric is durable enough to withstand it all.
You can go for small canvas bags such as our Broomfield 7oz Natural Cotton Canvas Bags, medium ones like our Allington 12oz Natural Cotton Canvas Show Bags, and large canvas bags such as our Madison 27oz Premium Cotton Canvas Boat Bags. It would all depend on the theme and purpose of your giveaways. Since canvas is a somewhat plain material as well, there won’t be anything there to draw the focus away from your logo and company details. All eyes will be on your artwork, wherever the bags end up!
And let’s not forget about the eco-friendly factor here. Though plastic bags are still widely used, they have a negative connotation you don’t want to associate your brand with. Instead, go for eco-friendly canvas bags that your target audience can reuse time and time again — and thus continue promoting your business for months or years to come!
Related content:
How to Personalise Your Canvas Bags
You’re Planning Some Outdoors-Themed Giveaways
Anyone who loves trekking, picnics, going to the beach, or even camping often owns a few canvas bags. If that description fits your target audience, your upcoming outdoors-themed giveaways could truly change it all for your business.
The best part is that this is where you can really have fun with the designs. Since the bags have to be suitable for outdoor use, you can play around with various features, like zippers on larger totes and waist and shoulder bands on canvas backpacks.
Durability isn’t an issue either. Canvas itself is a strong fabric that can easily withstand heavy use, whether it’s raining or sunny outside. The bags shouldn’t even succumb to the daily wear and tear of trekking, hiking, and similar. After all, the fabric is strong enough to survive being hung from or rubbed against trees, rocks and similar.
Still, keep in mind that it’s a good idea to add a layer of PVC coating on your bags. Even though canvas is water-resistant, PVC should make it waterproof.
You Want to Impress Both Your Audience and Your Staff
Finally, know that branded canvas bags are an incredible choice for both external and internal giveaways.
By offering them to your target audience, you will associate the fabric’s quality, strength, and durability with your brand, thus leaving a much more positive impression than if you were to use plastic bags.
At the same time, these bags can serve as wonderful alternatives for custom lunch boxes or even branded business bags for your loyal staff. With most employees commuting to work, they could flaunt your bags (and your logo) in front of dozens of bystanders every day.
With so many people carrying your reusable canvas bags on the streets, a surge in sales and overall brand exposure will be at your fingertips. Best of all, the bags should stay in use for quite a while, allowing you to continue witnessing the results of your campaign well into the future!
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Branded Canvas Bags – A Sleek Way to Carry Your Brand
Explore our range of custom printed bags now which includes custom sports bags, personalised backpacks, and printed tote bags. In doing so, you can provide your staff with a practical tool they can use every day in and out of the office. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect bags for your faithful employees!
