Custom tote bags, especially eco-friendly ones, are rapidly rising in popularity. Many businesses have already noticed their potential. Unwilling to miss out, they offer customers branded tote bags in an effort to pique the public’s interest.
That said, there is a problem with tote bags we’ve all grown to love. Though they fit plenty of stuff and are ideal for everyday use, they can strain our backs, shoulders, and arms.
As a business owner, you’d think that just picking a high-quality bag and printing some gorgeous artwork on it would almost guarantee more exposure. It seems, however, that we all must consider how to make these bags more comfortable to wear too.
Luckily, there are some simple ways to ensure your customers appreciate your custom totes more and happily wear them throughout the years. Here’s what kinds of problems they may face while carrying totes around — and what you can do to prevent them!
Your Ideal Promotional Totes Should Have…
An Ergonomic Design
No matter how gorgeous a bag is, if it’s causing us pain, we’re likely to avoid carrying it. Unfortunately, some tote bags simply aren’t made to be comfortable!
Choosing totes with an ergonomic design such as our Carolina Long Handled Cotton Tote Bags is one of the ways you could persuade your customers to use them more. Such bags are still quite useful and stylish, but they stand out due to their longer straps and handles. Going for a tote with drawstrings such as our Windermere Recycled Drawstring Tote Bags is also a good idea, as these don’t put too much strain on the hands.
Ergonomic design is also an important requirement if you want to give away backpacks. Carrying around a full promo backpack can be hard enough. If there is no padding anywhere, strain is practically guaranteed.
Though you may love some other backpack designs more, think about how long you want your promos to stay in use and remember just how much good impressions count. Indeed, there’s no backpack style that could prove more beneficial for your business than one that ensures proper weight distribution and has comfortable padding for easier (and more frequent!) use!
Equal Weight Distribution
And while we’re on the subject, consider what you look for in bags yourself. More often than not, you’d want a bag that allows for equal weight distribution. Ideally, the bag would also come with many compartments that’d let you organise your belongings perfectly.
Apply the same reasoning to your customers too! Don’t sentence them to totes that hang heavy since all of the stuff somehow ends up in one single spot. Instead, go for broad-based totes with numerous pockets and sections that distribute the weight properly and allow the users to carry them around for longer!
Heavy-Duty Straps
Finally, take the straps into account as well and make sure they are thick enough not to cause too much stress. Wider straps should be more comfortable for the average user, so check the width before ordering the bags. You may also opt for tote bags with durable cotton webbing over rope handles like our Lancaster Jute Bags for they would be more comfortable to carry than those with regular handles.
And don’t fret; as long as they fit the bags well, you won’t have to worry about your totes looking unsightly!
Related content:
Printed Tote Bags For Effortless Marketing
How to Prevent Common Tote-Wearing Discomfort
Avoid Overpacking Your Bag
Even if the bag is large enough to fit all your essentials (and then some), it’s best to avoid overpacking it whenever possible. Carrying a heavy bag around all day long puts a lot of stress on the hips and shoulders. Consequently, this may cause significant discomfort that could eventually result in chronic pain.
Alternate Between the Left and the Right Shoulder
Strain in arms and shoulders is common in people who keep wearing their bags on just one side (or rather, one shoulder). To prevent discomfort and pain, it’s a good idea to alternate between the shoulders by frequently moving the bag from one to another.
Strengthen Your Muscles Through Exercise
Finally, remember that prevention is vital for avoiding the unnecessary strain that bags can cause us while wearing them. By building muscle and staying active, we get to carry our bags around effortlessly, and above all, without experiencing any pain!
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Check out our full collection of printed bags which includes branded foldable shopping bags, custom canvas bags, logo non-woven bags, and printed plastic carrier bags. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
