2020 and 2021 were rough years, to say the least. The global pandemic brought about a health crisis that claimed thousands of lives each day. On top of that, the virus also saw people going into lockdown and implementing social distancing.
However, even in these dark times, there is a silver lining. To stave off boredom and feelings of isolation, many turned to hobbies to stay sane. Things like knitting, drawing, writing, all became commonplace. However, one of the most popular ways to cope with the lockdown was cooking.
More than a fifth of Brits reported interest in cooking while they were quarantined. And while the lockdown may be over, the passion for good eating is still going strong. Therefore, brands looking to ensure their success in the new year should capitalize and invest in some promotional kitchen products.
Branded kitchen tools are the perfect way for companies to appeal to consumers. They’re highly useful items everyone needs, regardless of their abilities in the kitchen. Plus, they play on people’s universal love of good food to do some clever marketing.
So if companies want to make a lasting impression on their customer base, there is no better way to do it than through their stomachs!
What Makes a Good Promotional Product?
Business 101 states that next to good custom printed products, the thing that most contributes to a company’s success is a good marketing campaign. However, in the age of aggressively targeted advertisement, it’s difficult for a company to successfully promote their business while staying on customers’ good side. For this reason, promotional merchandise is the superior way to raise brand awareness.
While giving promo gifts is very old school, research shows it’s still as effective as ever. Customers like receiving free things, especially if those items are something they can use in their everyday life, such as kitchen appliances. But a company can’t expect to slap its logo on a spatula and immediately see a rise in sales.
A good promotional product needs to have several key traits to successfully raise brand awareness.
1. It’s Useful
A lot of companies would agree that the most important thing about a great promotional product is its aesthetic appeal. However, this isn’t necessarily true. A good promotional product is first and foremost useful. This means a product is something customers can take home and find a practical application for in their everyday lives.
Research shows that the more useful a product is, the more likely it is that customers will remember the brand that gifted it. What’s more, they’re more likely to keep it—this, in turn, increases the chances of others seeing the product and, by extension, the company logo.
But beyond long-lasting promotion, useful products provide something equally valuable for companies—the chance for people to see them in a positive light. Customers always appreciate receiving a useful item that makes their life easier. They’re also more likely to see the brand that gifted it to them as reputable, good quality, and trustworthy.
2. It’s Stylish
While aesthetics aren’t the most important thing about a good promotional product, they do matter. No customer will want to use and keep a branded item if it looks bad. Therefore, companies need to make sure their branded items are stylish as well as useful.
However, this doesn’t just refer to adding a company logo, slogan, or other relevant information. It also means making sure the product is colourful and has appealing prints or patterns that make it as eye-catching as possible. Such a task may seem tricky, but with the help of wholesale retailers like GoPromotional, it’s a walk in the park.
GoPromotional has an extensive catalogue of quality promotional products, especially kitchenware, which companies can customize to their liking. And the best part is, they can do this at a severely discounted price since the website gives incredible discounts on bulk orders.
With a combination of good price, style, and usefulness, companies can rest assured that their promo campaign will be a resounding success.
3. It Accurately Represents a Company
Promotional products need to appeal, first and foremost, to customers. But they also have to accurately represent a company. This refers to the company’s values and the message they want to send to the public. For example, to show that they care about the environment, companies can gift printed wooden serving boards or custom bamboo carafes to raise awareness.
However, representation also refers to companies giving out products that accurately reflect the type of business they run. For instance, a brand selling office and school supplies should naturally use branded notepads, erasers, and pencil sharpeners to market their company.
While a brand can use products that have nothing to do with their business to raise awareness, this isn’t always advisable. Consumers receiving the products may get the wrong impression and assume a company is selling things they aren’t. Therefore, it’s always good to keep the business and the promotional merchandise connected.
There are exceptions to this. General promotional products like mugs, T-shirts, pens, utensils, or bottle openers are something universal. Therefore companies can freely include them in their promotional package.
4. It’s High Quality
Possibly the most underrated aspect of good promotional products is their quality. A product can be as flashy or as useful as it wants. However, if it breaks after a customer uses it a few times, then it’s a failure.
So, when investing in promotional products, companies need to make sure that they’re high quality and that they will last. In the case of kitchen products, this means investing in tools made from durable materials. For example, this includes branded knives made from high-carbon stainless steel, or glass food containers.
Granted, metal and glass will end up costing a company more than some cheaper materials like plastic. However, in the long run, it will definitely pay off. Well-made products last for years and, in turn, provide free promotion continuously. What’s more, customers are more likely to value them, and the company that gifted them more.
The Best Kitchenware Promotional Products
After establishing what makes a good promotional product, it’s time to ask the most important question—do promotional kitchen items meet the criteria? The answer is absolutely!
Regardless of customers cooking skills, everyone needs to eat. Therefore, kitchenware is one of those tools every home should have. Some of the best and most universally appealing branded kitchenware items include:
1. Utensils
When it comes to kitchenware, the first thing that comes to everyone’s mind is utensils. Things like spoons, knives, and forks are some of the best and easiest kitchen items a brand can use to advertise itself. However, for brands wishing to up their game, utensils don’t just mean cutlery sets.
Kitchen utensils are also vegetable choppers, condiment sets, egg cups, measuring spoons and so on. A utensil can also include more elaborate items like salt and pepper mills, tea eggs, garlic presses, vegetable peelers, or cutting boards. Lastly, it can also refer to more high-tech items like electric kettles, food scales, and cooking timers.
In summary, brands that want to do a kitchen-themed promotional marketing campaign can always turn to utensils as their go-to branded items.
2. Mugs, Bowls, Pots, and Pans
Next to utensils, another thing that’s synonymous with the kitchen is food dishes. Things like bowls, plates, mugs, cups, and glasses are an essential part of daily meals. However, beyond being useful, these items are also incredibly appealing.
Quality plate sets with aesthetic designs sell out like hotcakes at retail stores. Mugs and bowls practically have entire cultures around them—everyone has their favourite mug for their daily cuppa, and their go-to bowl for eating their morning porridge.
So, not only are all of these products the easiest way to get eyes on a brand, but they also make excellent universal promotional products. Everyone, regardless of age, gender and profession, needs a good dish to enjoy their favourite drink and meal. And for brands that want more high-end promo products for large giveaways, there’s always the option of giving pots and pans.
Granted a good stainless steel pot is a pricey commodity. However, for a brand that wants customers to associate them with quality and luxury, the splurge is more than worth it.
3. Food Containers and Bag Clips
In the era of pollution and world hunger, preventing food waste is a must. Therefore, companies that care about important global issues should use branded food containers to raise brand awareness. Food containers are incredibly useful since they help preserve food in the fridge for longer.
Moreover, they can also serve as helpful tools for people who like to meal prep to save on time or because they want to be healthier. While most food containers are plastic, the more high-quality ones are usually metal or glass. So, depending on the image they’re going for, companies can invest in one or the other.
However, for brands on a tighter budget, another great option is bag clips. Useful for preventing freezer bags from coming undone, these little gadgets are a cheap yet very useful commodity everyone can appreciate.
4. Unique Kitchenware
While there is no shortage of cutlery items you can customize, they don’t make for the most exciting promotional items. Brands that really want to stand out, will base their promotional campaign on kitchenware that is new and exciting—or in other words, unique.
Once again, there is no shortage of such items, just ready to be customized. For example, those who like butter with their morning toast will love receiving a branded butter dish. Meanwhile, brands that want to appeal to fans of wine can gift them promotional wine accessories. Such a gadget is not only unique but useful since it makes popping open wine bottles a breeze.
Then there are avocado slicers companies can use to capitalize on the recent avocado craze. Companies that want to appeal to the younger generation can even help their customers craft the perfect Instagramable breakfast with branded egg or pancake moulds.
Truly, there is no shortage of creative kitchen gadgets companies can use to advertise their brand—while also putting a smile on their customers’ faces.
Final Thoughts On The Best Kitchenware Promotional Products
Standing out in a modern market doesn’t have to involve flashy, over-the-top ads. Sometimes it’s as simple as using quality promotional merchandise to appeal to customers. And there is nothing more appealing than kitchenware.
Things like mugs, bowls, utensils, and chopping boards check all the boxes of what a good promotional product looks like. They’re simple, universally useful and aesthetically appealing, even for people who don’t do much cooking. Therefore, they’re the ultimate way for a company to earn their customers’ favour.
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If you have any more questions about custom printed kitchen tools, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things kitchenware!
