Some of the best brands are defined by their promotional items. If we were to visit any retail website that sells old paraphernalia, we would find branded objects from the 80s, 70s, 60s and earlier that cost a small fortune. That’s because they, at some point, captured the attention of a buyer. That buyer then became a loyal customer, and those old products survived the test of time and became coveted items.
To simplify the paragraph above, promotional merch can move a brand significantly if we know how to do it. This article will discuss crafting a marketing campaign using promo items. More importantly, we will focus on how promo merch can maximise any marketing campaign’s potential and how brands can use that to progress their cause.
Why Opt for Branded Items?
It seems like a no-brainer to most, but there are newcomer business owners that don’t understand the appeal of branded merch. To them, it seems like a pricey and risky investment. However, the return on investment can be huge, life-changing even. All it takes is a bit of ingenuity.
We will cover the different ways in which branded items improve a marketing campaign, but for now, let’s focus on answering the ‘why’ from above. Simply put, if some of the biggest brands are investing thousands of pounds into promo merch, then they must be doing something right. That’s why we’ll find printed pens, calendars, and lighters in many different households.
How Can Branded Items Improve a Marketing Campaign
Value for One’s Money
If an individual takes an interest in our marketing campaign, they might look at the ads and consider some of the info. However, giving them a promo item to go with the message is a powerful statement. It provides them with something tangible, something that they can use over and over again. And that investment alone is going to grab their attention.
People love to get something at a low price that can last a long time. That’s why most of the promo items that brands offer tend to be durable, reusable, and sturdy. In addition, the items usually serve a specific purpose. In other words, they’re useful items that a client might want to buy themselves even if they aren’t a follower of a particular brand.
Staying Power
As stated, branded items are tangible. They are something we can hold in our hands, use with our fingers, place in a box or on a mantelpiece, and, depending on the item, something we can even taste. With that in mind, such a method of marketing is the one we will remember.
Sure, commercials and quick ads online can be fun and even memorable. But most of the time, a person will look at the commercial and forget about it in a span of literal minutes. But with promo merch like branded mugs, the customer will remember the brand for at least 24 hours and might recollect it when they spot a similar item somewhere else. In other words, the item will keep the memory of our brand fresh in the minds of consumers.
Professionalism
Big brands rely on expensive advertisements and commercials, with lots of ads sprayed across social media and specialised websites. But they also invest a lot of money in getting the best, high-end branded items for sale or as gifts to customers and employees alike. When a brand does so, they are signalling to the customer that they are a professional company. A company, more importantly, that isn’t afraid of buying a batch of decent products and giving them away to its workers.
How Does Offering Branded Merch Differ from Other Marketing Practices
Traditional marketing, such as placing ads in papers and on billboards or pamphlets, is effective, but only to an extent. After all, it’s costly, slow, and doesn’t really retain customers. On the other hand, social media marketing is quick, reliable, and relatable, but ultimately short. And with tiny attention spans, lots of customers will not even notice the posts on social media. That’s why we call it ‘passive marketing’.
‘Active marketing’, on the other hand, is done through branded merch. Not only are we showcasing a product under our brand first-hand, but we’re also directly engaging with the consumer. To put it simply, they will remember any brand promoter who gives them a solid promo item to enjoy.
Related content:
Promotional Items: 3 Key Reasons for Their Importance
Combining Our Marketing Campaigns With the Best Branded Merch
Of course, we can’t merely focus on branded items alone. In fact, we highly recommend combining promotional merchandise with other types of marketing, such as social media and email marketing. That way, we’ll cover all of our bases and expand the reach of our brand tenfold.
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Go over our vast collection of custom printed merch including notepads, keyrings, travel mugs, and umbrellas, and choose the ones you like best. You may also view our top 50 products here. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
