Making sure your logo is seen worldwide is no easy feat when you’re dealing with a limited target audience. Yet, it’s possible with some well-designed custom travel accessories!
Keeping luggage and possessions safe and sound abroad can easily stress the most frequent fliers out there, let alone people who haven’t had a chance to travel so much. With some downright useful (and even fashionable) accessories, your clients and customers can now travel in style and stay worry-free while going through customs and baggage claim.
How Promotional Travel Accessories Can Help Your Business
Back in the day, only rich people could truly enjoy travel and leisure. Today, the travel industry, which is one of the fastest-growing ones in the world, has changed enough to offer travel opportunities to every part of society.
Anyone can see the world today, as they can pick from several transportation means and get great deals and vouchers through various websites. However, what they may lack is a way to keep their luggage and necessities safe at all times.
That’s where your company comes in. With branded travel products, you can add a personal touch to the relationships you share with your clients and customers, making them feel extra special whenever they’re travelling.
At the same time, you have lots to gain. Those helpful items you give them will be seen by passengers all over the world. Your logo will end up in front of people of various nationalities and different backgrounds, which gives you incredible exposure at a more than a reasonable cost.
Who Is the Audience?
The perfect audience for travel accessories can now be anyone in the world. However, you should ensure your branded merchandise ends up in the hands of those who will use them often. In this case, we’re talking about frequent travellers — those who love to travel or whose business requires them to spend some time away from home.
If you give them to the right people, your travel-friendly products should make dozens of impressions at airports, train stations, hotels, and so on. What’s more, the recipients will get a gentle reminder of your brand whenever they glance at the accessories. They will remember not just who gave them these useful items but what the company is known for.
Please keep in mind, however, that you get a variety of options when selecting your travel accessories. There are some simple and affordable items like that would be perfect for high-volume giveaways. On the other hand, if you’re eager to impress a big client, we recommend more luxurious travel gifts like fleece travel blankets. Such corporate gifts will cover their needs and impress them at the same time.
Which Products to Go For?
The great thing about travel accessories is that they can be suitable for everyone’s budget. The price usually depends on the materials used to make them.
The standard materials most businesses opt for include metal, plastic and woven nylon. There are also leather products for those looking for more premium gifts.
GoPromotional has a vast selection of travel products to choose from, including:
- Compact mirrors
- Passport holders
- Luggage tags
- Neck pillows
- Travel bandage boxes
- Eye masks
- Earplugs
- First aid kits
- Insect repellent sprays
- …and more!
If you’re looking for affordable items for high-volume giveaways, custom travel toothbrushes and printed toiletry bags should be ideal for your business. These are made from plastic, so they shouldn’t break your budget. Plus, we could use a few printing methods on them, such as screen printing and UltraHD Full Colour Print.
On the other hand, metal products may be a better choice for more important (or bigger) clients. By engraving them, you can rest easy knowing your branding will withstand everyday wear and tear to continue generating new impressions for months or even years.
Keep in mind, though, that we put the same amount of thought and effort into branding all of our products, no matter the material or the price. Before printing, we always carefully consider which branding areas would offer the highest level of exposure to your brand. That way, your investment is never in vain but can continue producing impressions whenever the items are in use — even if they’re visible for only a couple of minutes!
How to Distribute Your Branded Merchandise
As far as shipping and distribution go, we suggest hand-distributing larger items to avoid potential damage and high shipping costs. With smaller items, you can pick a distribution method you’re most comfortable with. Shipping lighter or smaller items shouldn’t cost much, and it could be more time-efficient for your business. However, if you’re hosting an event soon, it might be better to include your branded travel accessories in your swag bags.
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If you have any more questions about custom printed travel accessories, you can contact GoPromotional at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let us help you make your marketing vision a reality!
