Have you got a trade show in the near future and are eager to make it a roaring success? Enter trade show swag, a range of incredible promotional products that will both impress the attendees and pique their interest in your business!
You may not believe these freebies are worth the investment, but they could actually up your chances of engaging the attendees. In fact, about 80% of recipients prefer to keep the swag because they find it practical or even cool!
Better yet, the sheer excitement we feel when someone provides us with gifts is enough to inspire us to tell everyone about the company in question. Whether in person or through social media, your trade show swag could end up generating a lot of impressions and recommendations, all of which might help expand your client pool.
That said, unlocking a trade show’s potential (at least in this aspect) means you should think long and hard about what kinds of products your audience would love. They must be valuable and unique enough for the attendees to use them every day later on.
If you also manage to distribute them through games, competitions, elaborate displays, and similar, even better. Engaging the audience is incredibly important to making your swag practically irresistible!
The Best Products to Offer on Trade Shows
When doing your research, ensure that the products you want to give away are:
- Trendy
- Practical to have at home, the office, or even the car
- Thrilling to receive entirely for free!
We know that you may want to go for products that are in line with your business’ mission and industry. Still, there are a few ingenious ones that would excite anyone, no matter their profession, sex, or interests!
1. Quirky Stress Balls
Your trade show stand’s theme should be reflected in your decorations and promotional products. If fidget stress balls are on your list of freebies, though, try to make them unique — aim to stand out!
Quirky stress balls in the shapes of animals, flowers, strange plants, and more could fit right into almost any theme you have in mind. Better yet, they should impress the many attendees scouring the trade show for some fun giveaways.
2. Camping Coffee Mugs
Trade shows can go on for hours, so why not surprise the attendees with a camping printed coffee mug giveaway? You get extra points (and a solid first impression!) if you offer them quick refreshments, too, such as coffee or juice.
3. Gel Pens
Everybody needs some writing tools, but going for plain black or blue personalised pens won’t do at your trade show. Instead, make everyone remember your company by offering branded coloured gel pens that write in your company’s colours.
Each time someone writes with one of these pens, your logo (which may be in the same colours) will appear before their eyes. More importantly, if the pens are well made, they may stay in use for a while and thus have more time to captivate anyone who glances at them!
4. Eco Notebooks
You cannot run away from the eco-friendly crowd these days. And really, why should you when there are so many personalised environmentally friendly freebies you could dazzle them with?
If you are eager to keep your promos away from bins, go for custom eco notebooks. Made from recycled paper and featuring a natural cover, these should impress eco-friendly attendees looking into businesses that care about our planet. Print your logo and company details on the cover, and you’ve got yourself a winning giveaway that’ll sure to grab attention!
5. Insulated Water Bottles
Dehydration headaches are no joke, and with all the noise and attendees strolling around, it may be difficult to get to the water coolers and get some water. Your stand could, however, become the go-to place for dehydrated visitors.
Offer them promotional insulated water bottles that they can fill up whenever they want to stay hydrated. Later on, they will continue using them and give your business free promotion wherever they go.
6. Fidget Spinners
Are you eager to please a younger audience? Printed Rubik’s cubes are almost a thing of the past; now, we’re all focusing on logo fidget spinners.
Figure out a creative way to distribute these, such as through a game or a competition. Then, give away the toys to the lucky few who manage to play by the rules, whatever they may be!
Related content:
Branded Fidget Spinners – Perfect Giveaways For Your Next Trade Show
7. Sleeping Masks
With more than half of the attendees travelling hundreds of miles to the event, a lack of sleep is almost a guarantee. Of course, you don’t want your stand to be the one that finally puts them to sleep. But you can give them something to inspire sweet dreams later on.
Invest in custom sleeping masks to provide the visitors with a good night’s rest once they get back to their hotels. The thought behind these freebies ought to impress them and make them remember your brand for longer!
8. Sweets and Snacks
Those long hours spent at the trade show are bound to make the attendees hungry quickly. You could be their saviour by offering custom printed sweets and promotionaal snacks right at your stand.
Branded with your logo and perhaps even a funny message, these snack mixes should keep serious hunger at bay as the visitors browse other stands. At the same time, they are a powerful promotional tool. These mixes would help them see your brand in a more positive light and make others flock to your stand to get their share of snacks too!
9. Colouring Books and Crayons
Ensure the visitors stay at your stand a bit longer by offering them a chance to ignite their love for colouring.
Printed colouring books and personalised crayons are always a great option, especially if you’re looking to impress a younger crowd. You could even host a contest for the best artwork and give away other freebies they’d appreciate. That’ll surely make them keener on your business and feel that solid gratitude that inspires reciprocity and loyalty.
10. Earphones
Since Zoom calls have become the new normal while working remotely, having quality branded earphones has become a necessity.
For a truly impressive giveaway, you can offer the attendees logo earphones to ensure they hear their colleagues well when they’re in a meeting. Easy to connect, these are the perfect business-oriented giveaways that should ensure your logo is in someone’s line of sight almost every single day!
11. Kitchenware
Though food delivery services are popular, 42.6% of people in the UK still cook homemade meals for their families every day. As a result, you can get a ton of exposure by investing in some generic products, like logo printed kitchenware, and branding them with your logo and a funny message or saying.
With your branded cutlery and printed carafes making an appearance for each meal, your brand exposure will get an incredible boost. Plus, the freebies will become a daily staple in the kitchen. They should stay in use for a while, generating new (or cementing the old) impressions for months or even years!
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Contact us at 0800 0148 970 or simply email us today for more info, and browse through our vast collection of promotional items. Some of them might nudge your imagination in the right direction and help you create promotional products that your clients and customers will love at first glance. We are waiting for your call!
