When people attend a trade show, one of the things they often look forward to is seeing what types of trade show giveaways the vendors will be handing out. Attendees usually see this as a fun thing, but for the vendors, it is a serious business with one chance to choose the right promotional product that will leave the right impression and help them be remembered and increase sales.
Trade show giveaways should be calculated into the costs associated when setting up a booth and attending a trade show. When determining what promotional merchandise you are planning to giveaway, make sure that it will not only be useful to the recipient but is relevant enough to keep them reminded of your company. Here’s an evaluation of popular trade show promotional gifts to try and determine which ones will reach the goal of making into the luggage for their trip home:
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Printed Pens
A good old standby. They may be a bit mundane, but everyone still needs a pen to have handy. Pens are kept for a long period of time and even have a transfer value since recipients might give them to others.
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Promotional Tote Bags
Everyone always needs something to carry all that stuff they pick up at a trade show. Cotton tote bags are kept much more often now than in the past for their environmental benefits.
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Promotional Power Banks
Power banks always rank among the type of promotional item that people would like to receive. Mobile device cases are also always well received.
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Printed Mugs
Cups and mugs are kept for long periods of time and get a lot of use. For the trade show attending crowd, though travel mugs are probably a better choice for usability.
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Promotional Lanyards
Even though some might only be used during the trade show, handy ones with a supply of additional spare badge holders will often be kept and reused at other events.
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Promotional Notepads
These come in handy both during the trade show and after, they will often make it back to the office for use by the receiver and other staff members.
We love this tip from About.com
Use the Pre-qualifying Secret
Trade show giveaways can be used to pre-qualify your prospects. One company uses playing cards. Prior to the show, they send “kings” to their key customers, “queens” to suppliers, “jacks” to new or hot prospects. They request that the cards are brought to the booth in exchange for a special gift. When the cards are presented, the booth staff already know certain information about the visitor. They can then act on their previous knowledge and use time with the visitor more productively.
At GoPromotional we have a huge range of ideas for your trade show giveaways to help you get on going in the right direction. For further information just give us a call on 0800 0148 970 and have a chat to one of our friendly account managers.
