Companies organise large events such as trade shows to promote their products and services. Such occasions can result in significant success and open many new opportunities if properly planned. They can bring more awareness to your company and build brand recognition. You also get a chance to meet potential stakeholders and clients.
However, talking about promo events and hosting a successful one isn’t quite the same. How do you win over the people that show up to your conference? Handing out business cards and brochures is standard practice, albeit a bit boring. Branded bags, on the other hand, might just be the solution you are looking for.
But, before you invest in wholesale branded bags for your next promo campaign, you should know a few things about using them as gifts for your customers. That’s why we’ve prepared five tips to ensure you get the maximum of your customised bags and reap all the benefits!
Tip No. 1: Order the Bags on Time
You’ve sent out the invitations, chosen the venue, and prepared the program. Now it’s time to think about the promo gift that will steal the hearts of your target audience. Branded bags are an affordable and practical option. However, to make them represent your company the right way, you must customise them first.
The customisation process requires a bit of time, depending on what you want your promo bags to look like. So, you should place your order ahead of the event, taking into account how long it will take for the bags to be made. Usually, it takes six to seven weeks for the bags to go through the entire process and get to you. So, ordering them at least two months before your big event might be best.
Not sure how you want to style your promo bags? Have them made in your company colours. Make sure your company name and logo are the focal points. After all, you want everyone to know where your clients got such a great gift.
You can also print a tagline or a message describing your product or services. Just remember to keep it short and lighthearted. Standard custom tote bags provide enough printing surface for you to include all these elements and promote your brand.
That said, you don’t have to print all of them on your promo gift. In some cases, the bags might be too small, so you won’t have enough space to include them.
Tip No. 2: Match Your Branded Bags to Your Booth at the Tradeshow
To make a good impression, your company’s trade show should have a theme. That means that every piece in your event’s design should match. Posters, canopies, tablecloths, bags, and promo gifts should all have a consistent design.
For example, you should write the same message on your business cards, brochures, and promo bags. Also, carefully choose the colours and similar visual elements since they will be all over the place.
Tip No. 3: Gift Your Bags to Loyal and Prospective Customers
Making clients happy is a huge reason why companies invest in promo gifts. No matter what kind you choose, be it personalised shopper bags or logo business bags, branded bags are practical and can be used daily. And that is something the recipients will be grateful for.
Tip No. 4: Use Branded Bags as Decorations
There are other ways to use your customised bags, aside from gifting them to your clients. For instance, you can turn them into decorative pieces.
Sturdy embroidered stitches, vivid colours, and eye-catching graphics make promo bags really appealing. But how can you use them to decorate the venue?
There are several choices, but they depend on the type of bag you opt for. For one, you can hang them from the canopy hooks. Or you can place Alloy Laminated Shopping Bags on the tables. So, get your team together and get creative!
Tip No. 5: Put Additional Gifts Inside Promo Bags
If you have some cash left in your budget after ordering promo bags, you can add other gifts to go with them. For example, custom notebooks and advertising pens will do a great job. Your clients will be thrilled to receive these promo packages when they come to your event.
Related content:
Things to Take Note of When Giving Away Custom Trade Show Bags
Conclusion
Bags are an excellent gift for just about any promo event. They are affordable, practical, and offer a big printing surface you can use to highlight your message. So, if you decide to go with branded bags for your next marketing campaign, you can order them at GoPromotional. We are more than happy to help you create a perfect gift for your clientele.
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Go over our vast collection of printed bags including travel bags, paper bags, plastic bags, and backpacks, and choose the ones you like best. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
