In our day and age, people are becoming increasingly aware of just how much we hurt our planet. Sure, we don’t do it intentionally. Yet, through plastic waste and air pollution, we cause negative phenomena, such as global warming. That’s why more and more consumers are trying to reduce their own carbon footprint.
As a company, you, too, can take steps to promote and adopt a green lifestyle. One of the best ways you can do that is by changing your gifting habits. Instead of buying plastic products, you can simply focus on items sourced from sustainable materials.
However, you don’t have to worry if you’re struggling to find energy-saving gifts. Today, we’ll look at a few branded eco-friendly products that can replace your traditional corporate merchandise. But first, let’s learn more about sustainability and what it really entails.
What Is Meant by Sustainability?
Generally speaking, sustainability refers to the concept of covering the needs of the current generation without compromising resources for future generations. It also involves ensuring a balance between environmental care, economic growth, and social well-being. In other words, sustainability is concerned with halting climate change, encouraging social development and protecting the planet without jeopardising life on Earth.
Unfortunately, our way of life is far from sustainable. In fact, on July 28, 2022, we managed to consume all the natural resources that our planet is capable of regenerating this year. Therefore, experts estimate that we need a planet and a half to survive for one year without compromising future generations.
As we stand, we put a lot of pressure on our planet’s biodiversity and also generate a lot of emissions and waste. That results in increased greenhouse gases, accelerated global warming, and rising sea levels. As a result, environmental sustainability encourages saving energy, limiting the use of plastic, reusing products, protecting fauna and flora and also relying on sustainable transport.
Why Saving Energy Is Important?
By now, you’ve probably heard all about saving energy and going green. But this is more than just corporate buzzwords. Actually, there are a couple of important reasons why saving energy is vital. For starters, cutting down on energy usage limits the number of carbon emissions in the atmosphere. As you might know, carbon emissions play a key role in climate change, which is the main cause of natural disasters. So, with billions of dangerous emissions in the environment, reducing just a few of them is always a positive endeavour.
Furthermore, conserving energy produces a higher quality of life and results in better air quality. It aids in creating a healthier planet and sustaining existing resources. Thus, this ties into sustainability and ensures that future generations will still have access to lakes, trees and animals.
And lastly, saving energy helps save money. As electricity prices are skyrocketing year after year, cutting down on energy reduces utility bills and can prove beneficial for residential and commercial users alike. And, by switching to renewable energy, they can take advantage of lower bills while also reducing plastic waste and protecting the planet.
How Can You Save the Environment by Being Eco-Friendly?
It’s important to understand that eco-friendly refers to the act of living with the intent of not harming the environment. In short, eco-friendliness doesn’t mean just turning off lights and separating trash for recycling; it’s really about changing your habits.
Here are a few ways people can transition to an eco-friendly lifestyle and how their actions save the environment:
- Reducing energy usage: As noted earlier, energy generation tends to cause carbon emissions which harm the planet. By decreasing electricity and gas usage, people can lessen the impact of global warming. And best of all, there are multiple ways to do that apart from installing solar panels, such as using climate control and buying energy-efficient appliances.
- Simplifying purchase habits: It’s a known fact that people tend to buy too many things too often. Even though consumerism has been the norm for decades, it’s not a very sustainable option. Most products are made from materials, such as plastic that, when thrown away, will cause pollution. So, by purchasing fewer products, people can reduce waste and protect the environment.
- Recycling and reusing: Green lifestyles don’t involve giving up on useful items but instead replacing them with eco-friendly alternatives. For instance, single-use plastic bags are one of the main causes of plastic waste. That’s why it’s best to opt for reusable tote bags made from natural cotton or other sustainable materials. Similarly, people can purchase a washable stainless steel water bottle and reuse it for years to come.
Sustainable Gift Ideas
Adding eco-friendly products to your marketing plans is a great way to do your part in helping the environment. Plus, it also aligns your values with your customers’, potentially increasing your sales. So, make sure to check out these sustainable gift ideas if your business wants to adopt a green mindset!
Eco-Friendly Pens
Traditionally, pen manufacturers use plastic and other polluting materials. As such, if you want to give away pens, you should focus on a sustainable alternative. Take the Jumbostick Wooden Pen, for example. This product offers the same functionality as any other pen, but instead of plastic, it’s made from 100% biodegradable wood. As a result, it helps reduce plastic waste and gives your business much-needed green credentials.
Eco Notebooks
Notebooks can prove to be just as polluting as pens, especially if their manufacturing process involves toxic materials like chlorine. Luckily, you can always opt for a sustainable product like the Malibu Natural Recycled Notebook! Boasting a natural, recycled card cover, this product is an amazing eco-friendly replacement for plastic-covered notebooks. The notebook also consists of 90 sheets of lined paper and is available in multiple striking colours, suitable for all audiences and events.
Cotton Bags
It goes without saying that plastic bags are harmful to the environment, mainly because people rarely reuse them. That’s why biodegradable bags are becoming increasingly popular.
As an example, the Organic Fairtrade Shopping Bag is manufactured from 100% premium natural organic cotton. These bags have also been certified, confirming the ethical production and trading policies of the supplier. And they are incredibly durable, allowing people to reuse them for months or even years.
Eco Cups
Most commercial cups are anything but safe for the environment. Therefore, it’s best to set your sights on sustainable products like our 250 ml Compostable Eco-Friendly Cup. These biodegradable cups are built using renewable, lower-carbon materials. Additionally, they are compostable and feature a CPLA lining, which is a plant-based alternative to plastic. As a result, our eco-friendly cups are ideal for reducing plastic waste in the office and promoting a green lifestyle.
Related content:
The Incredible Marketing Appeal of Reusable Coffee Cups
Green Tech Gadgets
Believe it or not, there are some tech gadgets that don’t harm the environment. As a matter of fact, the SCX W13 Wooden Wireless Charging Station is a prime example. Designed with a combination of wood and rubber, this product ticks all the boxes of a reliable and useful sustainable product. Even the charging cable is made from recycled PET plastic, which reduces potential waste. And, with a 10W charging power, this station can accommodate the needs of modern smartphones, making it a functional gift to hand out at exhibitions, conferences, and trade shows.
Final Thoughts
As global warming is becoming a more pressing issue, we all have the responsibility to protect the environment. Whether it’s reducing plastic waste by using cotton bags or cutting down on energy usage by replacing appliances, there are many ways to adopt a green mindset. But even as a company, you can do your part to encourage an eco-friendly policy by choosing sustainable gifts. So next time you’re putting together a marketing campaign, don’t forget to include some eco-friendly products such as cotton bags and eco cups!
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Are you convinced that custom sustainable products should be a part of your next promo campaign? If so, contact us at 0800 0148 970 or simply email us today. Our selection of eco-friendly items is wide, and you will surely find something that will fit your needs and budget. If you’re out of fresh ideas, you may see our new products. We are waiting for your call!
