Question: What’s the best way to turn a typical customer into one of the most devoted brand ambassadors out there? Answer: Make sure that they have something that will constantly remind them of how great of a brand it actually is.
Yes, branded merch is here to stay, and with 2022 entering its final third, buyers are eager to get their hands on some useful, beautifully designed items. And the brands know that, of course. After all, both 2020 and 2021 have been harsh on sales due to the pandemic. But with things now more or less back to normal, it’s time to sell, sell, sell.
So, what do we actually sell in 2023? What are some of the best retail items that will generate a buzz about our brand? This article is here to help our readers find that out.
Tote-ally Popular
We can’t go wrong with printed tote bags, honestly. They are such useful (and used) items that some brands opt to sell multiple different types of totes just to cover the demand.
Totes, of course, serve several key purposes. To the consumer, they are a shopping bag, a grocery bag, or even a bag for carrying necessary items to a beach or a picnic. Due to how durable and long-lasting they can be, totes are the kind of items that people will use for years, even if (heaven forbid) the tote outlives the brand itself.
To the investor, tote bags are a sign that our brand cares about the environment. Investing in an item that reduces pollution and single-plastic bag use is definitely a step in the right direction. And since companies nowadays invest so much in clean, green practices, it’s only natural to apply that same mindset on a small scale.
Finally, to the brand itself, a tote bag is the perfect marketing tool. Not only does it have a high traffic rate, but it’s also physically an excellent branding item. Namely, we can print anything on them, at a decent size for all onlookers to read. If that’s not what makes an excellent marketing tool, we don’t know what is.
Hot and Cold Anytime, Any Place
Thermal bottles are smaller than tote bags, obviously. But that doesn’t stop them from being just as effective at marketing as the item mentioned above. Firstly, their shelf life is long. A single bottle can serve two, even three generations of customers. Next, they can store both hot and cold liquid for a set amount of time, keeping it fresh. Finally, the bottles are eco-friendly and using them will prevent us from reaching out for single-use plastic beverage containers.
Wear Me Like You Mean It
Naturally, we can’t forget the prowess of a simple customised T-shirt. Depending on what kind of logo and corporate messaging we use, we can literally print anything at any size on the shirt. And since the consumers will be wearing it a lot, they will provide us with all of the free viral marketing we will ever need.
Furthermore, T-shirts are varied in design. Some people love round necks, others go for V-necks, and a subset prefers polo shirts. Whatever the case may be, we can invest in these amazing, yet simple items and make the Autumn season stand out.
Being on the Same Page
Last, but by no means least, we have custom notebooks with optional stationery. A notebook is incredibly useful for any consumer, even in today’s digital, touchscreen day and age. The feeling of jotting something down instead of typing it up is immeasurable. In addition, we can design the covers and the interior any way we see fit. The options are literally endless.
Related content:
Branded Pens and Notebooks – The Classic Promotional Tandem
Evergreen Merch Ideas for Any Brand
Be it a beverage container, a shopping bag, a clothing item, or a piece of stationery, we can choose any branded item and provide our customers with a conversation starter. Each of those conversations has the potential to lead the listener into becoming a loyal customer. With that in mind, we must focus on making our branded merch as creative and pleasing to the eyes as possible.
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View our list of branded merchandise best-sellers if you haven’t yet. In case you want to know more, you may contact GoPromotional at 0800 0148 970 or simply email us today. Let’s start your newest marketing journey in style!
