It’s finally a new year! In this chilly weather, isn’t it nice to just hold a warm cup of coffee with both hands while relaxing near the fireplace? But make no mistake, business owners always have to take holidays into consideration. Buyers tend to spend more during this season, after all. So it’s a savvy business move to take advantage of the urge to shop with some high-quality promotional products. However, we also need to think about getting the biggest number of consumers. And we can get that with cost-effective bulks of items.
One item that is perfect for low-cost, high-end merchandising is the custom badge. Luckily for us, there are plenty of badge options to choose from. In this article, we will go over three different badge options that will boost a brand’s presence during the New Year season.
Button Badges
Nothing beats good, old-fashioned button badges. These circular accessories can be found on many different clothing items, including denim jackets, hats, skirts, and even socks and shoes. Nowadays, we can spot a teenage goth lady or an alternative lifestyle gentleman with an outfit filled with these small, round, multicolour items.
Broadly speaking, a button badge comes in a wide range of sizes and designs. Obviously, all of them are circular, hence the name. But depending on the space, the material, or the message, they can still rock a variety of looks. Are we aiming for a more corporate type of message? Then we will probably opt for a 70mm printed button badge that can fit both the logo and the slogan neatly. Alternatively, if all we need is to print some simple vector art of our logo, or even an outline, then a typical 25mm button badge will do the trick.
Badge attachments also vary with these particular products. The most popular variant is the brooch, with a metal pin in the back. Of course, we can always opt for something a bit different, such as badges with a magnet attachment, or a butterfly clutch. In fact, there are even button badges with keyring chains.
The biggest benefit of this product is just how easy it is to produce. We can literally have a bulk ready for us within a few days of sending the design to the printer. What’s more, small businesses and even independent hobbyists can manufacture such badges from home. All in all, it’s an excellent and affordable option that we won’t want to miss during the holiday season.
Printed Enameled Badges
Everyone loves enamel badges. They are incredibly durable and hard, making them perfect long-term reminders of our brand to the customers. In addition, we can literally shape them in any way we want. It can be something geometric, or we can go creative and focus on exact specific designs.
With an enamelled badge, we merely need to send our two-dimensional shape design to the printer and select the CMYK colour configuration. The printers will do the rest, and the results will almost always be crisp, bright, and clear to the naked eye. Size is also not an issue, since we can go with some incredibly small variants or opt for large, hefty pieces.
Considering the durability of the enamel, we have the option of choosing a different finish for each batch of badges. For example, some of our products can be glossy or shiny. Others can look misty, dim, or have a few flecks here and there. We can also opt for a vintage, aged look. The possibilities are only limited by our printers’ options and our own creativity.
Recycled Keyrings
One way of making badges appeal to the masses even more than they normally would is to manufacture them using eco-conscious practices. For example, we can always opt for variants that contain 100% recycled acrylic. UK shoppers, in particular, will go for the famed Eco Slate key rings. Other options include recycled pin badges, as well as trolley coin keyrings. This last badge is incredibly useful for any customers that don’t like to carry change just to take out a shopping trolley.
In the early 2020s, most businesses started to switch to eco-friendly practices. This move included the most cost-effective and green methods of handling branded merch. More importantly, the clients themselves are more willing to buy a product if it specifically helps reduce pollution or help the environment.
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Affordable, fun, and useful, promotional badges are the item any brand would want to sell or give away during events, sales, or company get-togethers. But their appeal only broadens during the winter holiday season. Therefore, we highly recommend giving them a try as a refreshing take on your marketing campaign this 2023.
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Looking for something different? Browse our full range of promotional novelties and choose the ones you like best. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today.
