Building trust is one of the most important aspects for ecommerce sites. This is especially the case if your brand is not well-known and puts just one more challenge in front of smaller companies. PayPal helps show website owners and marketers how to build that ever-important trust factor with trust seals, security seals, and a satisfaction guarantee.
Tell Customers Your How and Why
To begin with, tell your online visitors why your company and your website are trustworthy. Give them reasons to buy from you. Explain how you are trustworthy and why your website checkout is secure. There are simple steps, wording, and nuances that you can use to help ease buyer concerns and turn them from browsers into shoppers, leading them through checkout.
Build Credibility & Trust with Wording
One of the ways to build your credibility and trust is by your wording. Make sure that your grammar and spelling are on point. Then, take time to understand the nuances of word choice. When referring to your checkout, always call is “secure checkout”. The wording when asking shoppers to enter their email for a second time, should say “verify” instead of “re-enter”. These types of minor changes have a psychological impact that is key to making shoppers feel comfortable and safe.
Continually Test Your Site & Checkout
Always run tests and have 3rd parties test out your process and website. Things like missing images, or a hitch in the shopping, buying, and checkout process you didn’t notice will lose you customers and cause shoppers to abandon the checkout process. Don’t forget about privacy. Without going into distracting detail on your checkout page, offer up enough information to make shoppers understand what you privacy policy is. This could be a link out, or a simple, short statement; depending on what aligns with your company policy. Continually test what works for you because that is what will ensure the best results for the combination of your website, your products, and your customers.
Trust Seals and Final Trust Factors
Finally, display trust seals such as security seals, privacy seals, and business seals. If you have good reviews, show off a seal for that too. Just be careful to use balance. Too many seals will have the opposite effect you are going for. Lastly, create trust by creating a satisfaction guarantee, prominently show your contact information, and tell your story.
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
