Press releases are an excellent way to get attention and press for your business. Companies that regularly write press releases can elevate their exposure and increase sales and a positive reputation. Your press releases should be easy to read and understand for the media and interest both the media and your target audience. Here are some expert tips to help ensure that your press releases do the trick:

  1. Include bullet points and lists: This is the best way to segment your writing and make it easy to read and skim quickly.
  2. Use numbers: Besides using numbers in a list, you should also use numerals instead of writing out numbers. It helps to stand out better and also makes it easier to read.
  3. Keep the paragraphs short: Short paragraphs also help a press release be easy to read. In addition, it members of the media will be more willing to read something they can quickly skim.
  4. Format important text and points: To increase the ease and quickness of reading the press release, highlight important words or phrases, use bold or italics.
  5. Catch skimmers with important information on the left: Our eyes tend to stay to the left of a document, especially when skimming. Start out the sentences on the left with important phrases.
  6. Time your press release right: Be sure to send out your release at the right time. this usually means before the event or as soon as news becomes available but with enough time for members of the media to react.
  7. Angle your news to get people talking: Don’t be afraid to be cutting edge.
  8. Leave reporters wanting more: Give the media just enough of the story to gain their interest, but not the entire story.