Promotional products are an essential tool in an entrepreneur’s toolbox, and the best kind are the ones that customers don’t expect. Obviously, we know how effective branded pens, calendars, lighters, and T-shirts can be. But sometimes, we need to think differently, and one idea that’s been gaining traction is custom ice scrapers.
In this article, we will go over the different methods of customising an ice scraper and making it a decent promotional item for clients and employees alike. Furthermore, we will go over which companies will benefit the most from using ice scrapers as promo items.
How to Customise Ice Scrapers
Tip #1: Settle on the Look
The first thing we need is to pick the right colours and shapes. Since it will be a promo item for our brand, the ice scraper has to fit our brand message and look. So, in terms of colours and shapes, we will want to pick out the ones that match our company logo.
Luckily, ice scrapers come in a wide variety of colours and shapes, with popular options including:
- Single-colour ice scrapers
- Shovel ice scrapers
- Ice scraper gloves
- Triangular ice scrapers
- Credit card ice scrapers
Most of the ones listed here are basic options that anyone has heard of. However, we can be creative and pick either glove ice scrapers or credit card ones. The first of these two is simple yet functional, making the cleaning process more fun than usual. Credit card ones, on the other hand, have a more sleek look to them.
In terms of other shapes, we can settle on the basic shovel-like scrapers or go with the triangular ones. Some brands even opt for small triangular scrapers or a squeegee-scraper combo.
Tip #2: Comfort Is Key
Let’s stay with the design choices for a little bit. Some scrapers will handle removing ice fairly well. However, after spending nearly an hour removing ice from our windshields, it will inevitably feel like our arm is about to fall off. In order to avoid overexerting ourselves, we’ll need to get ice scrapers that are comfortable to work with.
One solution is to get scrapers with a rubber handle. Lots of scrapers come with plastic handles that chafe and leave our hands in blisters. Rubber makes the process easier, since we can have a firm grip on the tool without any extra effort.
A brush-scraper combo is also great, especially due to the long handle. Most of the time, if we want to wipe the ice from our windshields, we have to lean over and stretch our hands out one way or another. With these tools, we can cover more ground effectively.
Finally, there are scraper gloves, possibly the most interesting design choice out there. All we need to do is put them on and scrape away at the ice using our hands. That gives us higher precision and mobility than a regular plastic scraper would have.
Tip #3: Design Printing Done Right
When making a branded product, we will want to put as much useful information on it as possible, but it has to be visible, and it must feature prominently. If we take a regular plastic scraper, for example, we can either print on the handle or the blade. Based on where we choose to place the info, it will have one or more of the following:
- Logo
- Brand name
- Slogans
- The company’s address and phone number
- The company’s email
- A clipart image
- The URL of the official website.
Tip #4: Bulk Ordering
Since we’re aiming to sell these items to a wide range of customers, we will need to figure out the size of our bulk order. Most suppliers have a 50 to 500 minimum per order, so we will have to decide upfront how many of them we are willing to either sell or give away.
Other Tips
- If the scrapers come with a handle like the Jumbo Ice Scraper, we should figure out what length works for us and whether the handle can extend or not.
- Some scrapers come with snow brushes which are handy when we need to remove snow before scraping.
- There are lots of creative options when it comes to scrapers, ex., some of them light up when we use them, others are shaped like snowmen, and some are the size of keychains.
- Lots of ice scrapers cost under £1, so we can determine our budget easily for each bulk.
Why Choose Custom Ice Scrapers as Gifts
Ice scrapers have a wide application, and many different industries can use them as promotional gifts. Here’s a small selection of businesses and events that can benefit from having a custom scraper or two.
Winter Trade Shows
If a trade show we’re visiting takes place during the winter, we will need to provide an appropriate gift from our venue that will leave a mark on other guests. So, if we offer them custom ice scrapers, they will use them within a few hours. That way, we send a clear message that we think about the client’s well-being before they even become one of our customers.
Gyms and Fitness Centres
It might not make sense initially, but gyms and fitness centres can definitely benefit from selling custom ice scrapers or even giving them away. During the winter, lots of clients will come to work out from across the town, and they will most likely drive to the gym. With that in mind, an ice scraper will definitely help them see their way back home.
Travel Agencies
A decent travel agency should be prepared for anything, especially if the clients are going on a winter holiday. Even a little bit of frost can hinder the driver, so they should have a tool that can help them out when the going gets rough. A small custom ice scraper is therefore perfect as a complimentary gift in addition to custom luggage tags or branded backpacks, especially for returning clients who frequently spend their time on winter holidays.
Retail Stores
A successful store will remain open nearly throughout the whole year. As such, we can expect customers to drive to us even if the temperature enters negative degrees. Providing them with custom ice scrapers is a nice way of showing that we care about them even after they leave our store. Furthermore, it’s an item they will often use when shopping at our store, so it’s a perfect marketing tool.
Ice Skating Rinks
What better combo is there than ice rinks and ice scrapers? Our customers will visit our rink and have all the fun in the world, and then get a complimentary scraper as a souvenir. And every single time they scrape some of that ice off the windshield, they’ll think of the rink and all of the good times they had there.
Ski Resorts
Once again, we have an opportunity to make our promo gifts thematic. Ski resorts are under constant snow, and anyone coming over with a car will have frost issues. Therefore, the logical step would be for our resort to offer a few promo scrapers to help out with the problem.
Holiday Gifts
A corporate gift ought to reflect the company, but it should also take into account the location. After all, some brands have headquarters in snowy, cold areas of the country. With that in mind, our employees will require a lot of ice scraping, especially during the holiday season. So, why not spice up their Christmas package with a few custom ice scrapers?
Snow Removal Services
As a snow removal service, we help the community in large, meaningful ways. But how can we help when there isn’t that much snow on the ground, but it’s cold enough to cause sluggish car movements? Well, we can offer ice scrapers as gifts to our local community in order to help keep the windshields and windows ice-free.
Insurance Companies
Clients need insurance, and they need it across the board. So, a gift that can literally help them save time, money, and even lives is a perfect choice. And an ice scraper just so happens to be that kind of a gift.
Auto Shops
An auto shop can’t be everywhere at once. Sometimes, we need to let the customer know that we think of their car’s well-being even when they’re hundreds of miles away. While there are lots of gifts that auto shops can offer, ice scrapers are cost-effective, lightweight, and reusable.
Related content:
The Gift Of Safe Driving: 10 Creative Slogans For Your Branded Ice Scrapers
Custom Ice Scrapers as the Perfect Promo Gifts
Like most successful promo items out there, ice scrapers have a defined purpose, and they fulfil it well. Therefore, we highly recommend buying a few hundred custom units as promotional material and giving them a try.
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Looking for something different? Browse our full range of printed car products which includes air fresheners, car sun shades, and other car accessories. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today.