Advertising is something that has existed since the beginning of time. As a matter of fact advertising can be traced back to the Greeks and Egyptians, back when painted rocks and papyrus were the primary advertising tools. It is something that has stood the test of time and eventually evolved into its very own industry.
Obviously advertising and brand identity has become a more formal way of getting products and services out into the public eye and therefore much attention is paid to ways in which you can entice people to purchase your products and services. Ultimately, this is the psychology of advertising and it is what attracts certain groups of people to certain brands and advertising products. You may think it is just a coincidence that a particular jingle gets stuck in your head or particular promotional items catches your eye when in reality is a well calculated move on the part of the advertiser to hit you as a target for example trolley coin keyrings, printed tote bags, printed pens, promotional jelly beans, printed piggy banks or promotional bottle openers. It may sound sneaky but it works.
Colours, sounds, and words need to be bold and grab a person’s attention and then sneak in a message that is simple but one that hits them on a subconscious level. A good deal of time is spent on finding out what makes consumers tick. What motivates you to choose the products you do?
Is it really a conscious choice that you are making or something that is eating away at your subconscious mind while you sleep?
This is the reasons why companies use bold logos in their advertising and one of the reasons that it is so important to use a simple symbol as opposed to a complex one to ensure that customers can identify your product over your competitors. Each company is struggling to make their own brand number one.
Creating a brand identity requires getting your business name and logo out into the public eye and by studying some of the psychology of branding and the issues that motivate consumers to buy you can create positive advertising experiences for your company. Even when selecting advertising colours you can make better choices and this will help to bring your brand out to the public more quickly and once people begin to associate your brand with positive experiences you will find that more and more people are drawn to your brand with each day that passes.
