Although TV, radio, newspaper and magazine ads may seem more impressive, branded merchandise inevitably promises more satisfying cost-effective benefits. So, let’s talk about the four significant advantages branded merchandise brings to the table — and how it can help your business flourish and achieve long-term success.
Promotional Products Can…
…Paint Your Business in a More Generous Light
Though ads can be very visually appealing, they rarely help impress your target audience in the long term. Branded merchandise, however, emphasises the spirit of giving.
This generosity can be perceived as trustworthiness, especially if you look into products that help people lead more practical lives. And you already know how that story ends (or rather, starts). Everyone is more inclined to do business with a trustworthy company that has shown time and time again it always has its audience’s needs and wants in mind.
…Make Your Business Look More Professional
If you’re entirely new to the industry, your competitors may have more experience and even more marketing funds than you. There’s no need to despair, though, or believe you will never make it to the very top.
A great way of helping your company stand out is to work on your company image, which can take you far by attracting more business partners, customers, and profit. And a foolproof method of boosting it is to promote your business with high-quality, practical freebies like custom stationery, branded metal pens, or printed business folders. These should show your commitment to your audience in the best way possible. Better yet, they would emphasise the company-customer/client relationship you’re so eager to nurture.
…Help You Establish an Emotional Connection Through Storytelling
The story of your business may not seem interesting at times or even as thought-provoking as some other companies’ stories. Nevertheless, it’s a powerful means you can use to appeal to your audience and form an emotional connection. Of course, you can always tell it through carefully crafted content, making sure not to leave out any critical details. At the same time, though, you can complement your story with branded merchandise that expands the narrative and gets you closer to your audience, both in their hearts and minds. This is very much achievable by gifting them some logo printed notepads or custom mugs.
…Boost Reputation and Loyalty
Finally, know that as incredible as it may sound, promotional products trigger a powerful reaction in people. According to PPAI’s consumer study from 2019, 8 in 10 people like receiving branded merchandise, 7 in 10 wish they got promotional products more often, and a whopping 80% have an immediate reaction upon receiving promos from unknown companies. So, almost in an instant, you can win over a huge audience by simply investing in products they can happily use on a daily basis and don’t need to pay for!
Of course, there’s never a guarantee that a particular product will resonate with your target audience. That’s what research is for, though; achieving long-term success means learning more about your audience and ensuring you have their needs in mind at all times. Provided that you give away quality products, reputation and loyalty should also surge, thus allowing you to start a whole new, more successful chapter of your business.
Related content:
How To Select The Best Corporate Gifts For Clients
As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen promo product fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
