For the vast majority of adults, coffee is one of the most important beverages of the day, as caffeine helps them stay awake and alert to face their challenges. In addition, with the many tasty options available nowadays, coffee really appeals to just about everyone.
In recent years, people have started using reusable coffee cups, trying to cut back on buying and using plastic. Thus, many have at least a few cups at home at all times, ready to be used and carried to work or into town.
This fact is incredibly fortunate for all brands that want to promote themselves by giving their customers personalised gifts. Namely, branded reusable coffee mugs make excellent presents to both customers and employees, and they have the power to increase your brand awareness exponentially.
If you want to find out how you can use these cups to your advantage as well, read on. Here is a complete promo guide that can help your business thrive.
Sustainability Matters
With the climate crisis becoming more dire every day, it has become apparent that every single person has to do their part to preserve our planet. For regular people, that means trying to reduce plastic use as much as possible.
Aside from abandoning plastic bags and straws, many people have also started going for reusable coffee cups. This decision makes sense, as it is both good for the environment and it helps people save money every day.
The increased demand for reusable cups has also given business owners an opportunity to promote their companies. Namely, giving away printed eco-friendly items is an excellent way for a brand to stand out.
You can establish your company as sustainable and green, attracting new audiences and demographics in the process. In addition, you can show your customers that you have integrity and put the well-being of others first. Nowadays, a lot of people are more likely to choose such brands when they need a certain product or service.
Aesthetic Appeal
Not many promo items offer you as much branding area to work with as coffee cups. You can personalise them in any way you want, keeping in mind your audience’s needs and preferences.
In addition to the design of the cups, you can also choose their material, size, and shape. Thus, you have a chance to create promo items that will really fit into your corporate style and support your brand’s mission and message.
For example, you can surprise your employees with some high-quality insulated double-walled mugs such as the Zanzibar Stainless Steel Travel Mug. They will be able to use it for years, and they will appreciate your thoughtfulness for just as long.
On the other hand, you can choose classic cafe cups for your customers. These models are less pricey, so they won’t drain your budget. However, they are equally high-quality and made of materials that will prevent burnt fingers while still keeping coffee nice and hot.
All in all, you can pick any material and design you want, as long as it appeals to your audience. Think carefully about what they want and need, and you cannot go wrong.
Practicality and High Visibility
Coffee cups are items that people use just about every day. They take them along to work, when they are running errands, or just taking a leisure walk around town. Thus, cups are always appealing presents, as most people always need more.
If you give them a cup that they will love, people will be taking your logo with them everywhere they go. As they do, they will be exposing your logo to everyone they meet along the way. So, try to make the cups as appealing as you can, and your impressions and brand awareness will skyrocket.
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Custom Reusable Coffee Cups – The Best Promo Items for Your Marketing Campaign
Do You Want to Order Reusable Coffee Cups?
If you need some personalised coffee cups for your next event, GoPromotional is here for you. Our assortment of coffee cups is vast, and we can help you find models that will fit your creative vision perfectly. Give us a call, and let’s work together to make your next promo campaign your best one yet.
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Explore our range of branded drinkware which includes ceramic mugs, sports water bottles, and crystalware. In doing so, you can provide your staff with a personalised gift that can increase your brand awareness. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect pair of custom drinkware for your faithful employees!
