It goes without saying that everybody loves to receive gifts. As a business owner, you can take that opportunity to show your customers and employees that you care about them and value their loyalty. But contrary to popular belief, gifting doesn’t have to be holiday-related. After all, chances are that your audience will receive tonnes of corporate gifts from other companies during the holiday season.
However, if you really want to stand out from the crowd, you’ll have to do things differently. Fortunately, there are dozens of reasons to be generous with your consumers all year round. Let’s check 50 of them in order to get some motivation for your next gifting spree.
Client Gifting Reasons
Attracting customers is vital for businesses of all sizes. Yet, you shouldn’t ignore the importance of maintaining your existing client base. Here are a few occasions when gifting can have a massive positive effect on your consumer’s loyalty:
1. Trade Show Booth Visits
Has a customer checked out your booth at a trade show? Don’t forget to take the time to thank them with a meaningful gift. Whether it’s an inexpensive branded tote bag or a tech item, they’ll surely appreciate your good intentions.
2. Order Milestones
If a client has placed their 10, 100 or 1000 order with your company, you should reward them with a promotional gift or a discount code. Remember that celebrating your customer’s orders will make them feel special and appreciated.
3. Referral Gifts
Word of mouth can help raise your brand awareness with ease. So why not reward consumers that recommend your business to others with a special product or gift card?
4. Website Registrations
People register on websites all the time, but they rarely receive anything in return. Make sure to stand out from the dozens of generic websites by sending your new registered users a small yet impactful gift like a custom pen or a magnet.
5. Event Attendance
Hosting an event such as a workshop opens up networking opportunities for your company. Maximise your marketing efforts by gifting every attendee with a branded notebook, mug, or bag to carry all of their event swag.
6. Important Order Celebrations
Every new order should be a time for celebration. However, large or expensive orders are not that common. So be sure to reward your biggest spenders with a special gift.
7. Beginning of a New Season
The start of a new season can be a great reason to send a couple of gifts to your loyal customers. Is winter right around the corner? Gift them some cosy beanies or an insulated water bottle.
8. First Order Anniversaries
There are all kinds of anniversaries that you can celebrate with your client. Yet, nothing says you are an important customer than reminding them about the first time they placed an order with the help of a special gift.
9. Order Mishaps
Sometimes, orders can get messed up. But you can always turn the situation around by sending a complimentary gift, whether it’s an extra product or a unique promotional item.
10. New Customers
If you are running a small business, every purchase matters. As a result, you should bundle a gift with your customer’s first orders.
11. Loyalty Rewards
Recognising your customer’s loyalty will ensure that they will continue to do business with your company. The easiest way to do that is to praise specific loyalty milestones, such as 5, 10, or 25 years of doing business with your company.
12. Check Up Opportunities
Have you ever wondered what happened to that one customer that used to order from your business almost every month? Perhaps it’s time to send them a what’s up gift like a special discount or promotional product. With a bit of luck, they’ll reconnect with you and start doing business with your brand again.
Business Partners Gifting Reasons
Besides your existing customers, you shouldn’t forget about improving the relationship you have with business partners. At the end of the day, getting close to them will only lead to more collaboration opportunities, allowing you to expand your business. Just remember to time your gifts right in order to impress even the coldest and most distant business partner:
13. Birthdays
No matter how old people get, they will always feel special on their big day. So don’t forget to celebrate your business partner’s birthday with a special gift, like a high-end notebook or an expensive pen. Doing that will improve their loyalty and opinion regarding your company.
14. Retirement Parties
Your partner’s retirement is a special occasion that you should never ignore. After all, they’ve helped your business grow over the years, so make sure to send them off with a bang! Think about their favourite pastime and choose a product that fits their personality best.
15. New Products or Services
Is your business partner about to introduce a new service or product? Mark this event with the help of a custom-made gift. Think of premium keyrings, conference folders, or even wine gift box sets.
16. New Retail Stores or Branch Offices
Opening a branch office or a retail store is always a special event worth celebrating. Send your partner a professional folder or similar high-end gift to aid them in managing the brand-new facility.
17. Product or Invention Anniversaries
Commemorating your partner’s past accomplishments with a gift will not only show that you care but also that you pay attention to their business endeavours.
18. Award Winnings
It’s not every day that your business partner receives an award. Make sure to showcase your support by gifting them a promotional product related to the type of award they’ve won.
19. Visit Gifts
Are you planning to visit your partner’s company anytime soon? Then don’t forget to bring a gift such as a desk accessory or a healthcare product.
20. Childbirth
Most people can agree that childbirth is a wonderful event that brings the entire family together. And what better way to let your business partner know that you consider them family than with a gift acknowledging their newborn? For this occasion, choose products that can be used by the child, like a printed blanket or a toy.
21. Pet Adoptions
Similar to a child, adopting a pet is a big deal. If you really want to impress your partner, send them a custom T-shirt with a dog or cat printed on it, together with the puppy’s name and date of adoption. That way, they’ll always remember the happy event and associate it with your company.
22. Accidents or Illnesses
Is your business partner in the hospital after an accident or struggling with an illness? If so, then send them a get-well gift. From a simple letter to a more impactful item like a branded ceramic mug and some assorted teas; there are many options to choose from.
23. Weddings
Weddings are memorable events that always make people happy. Join in the celebration with a special promotional gift. However, try to choose something that doesn’t come across as tone-deaf. Think about your business partner and base your decision on their preferences and hobbies.
24. Business Deals
Business partners will always appreciate those who pay continuous attention to them. So keep an eye out for any upcoming business deals planned by your partner and commemorate the moment by sending them a simple yet effective gift.
25. Business Trips
When you visit a business prospect, showing up empty-handed will often lead to a negative first impression. But you don’t have to buy an expensive gift. In fact, even a small promotional product, like a printed plastic mug, will do just fine, as long as it features contact information so that your prospect can reach back.
26. Sports Events
Do you have a business partner that’s a hardcore fan of a particular sport or team? Send them a gift whenever the next season starts. It can be anything from a personalised T-shirt to a mug that features their favourite team.
27. Expecting Guests
If your business is expecting guests, you should spare no expense. You want them to have the best first impression of your company possible, so give them a few premium gifts in order to seal the deal.
28. New Business Partners
Getting new business partners is not easy. That’s why, when you finally get one, you need to welcome them to your company appropriately. Our advice is to send them a branded mug that features the logos of both companies, so they’ll always remember the special relationship they have with your business.
29. Record Quarterly Revenues
Congratulating your business partners’ record revenue through gifts is a great way to strengthen the bonds between brands. Products like branded headsets and backpacks are perfect for such occasions.
30. New Homes
Housewarming gifts, such as wine goblets and kitchenware, can always bring joy to your business partners and entice them to listen to your new business propositions.
Employee Gifting Reasons
Any successful business owner knows that employees are the ones who can turn your company into a resounding success. Therefore, you should put a lot of effort into keeping them happy and loyal. And there are a few better ways to do that than with a couple of well-timed gifts:
31. Welcome Celebrations
Starting a job can be overwhelming. But you can always make the experience much easier by giving your new employees a welcome gift. It doesn’t have to be expensive or big. Just something that shows them how much you appreciate their presence, such as a custom canvas bag or an umbrella.
Related content:
25 Welcome Gift Ideas for New Employees
32. Promotions
It’s always important to acknowledge your employee’s skills by regularly promoting them. However, besides the new job title, you should also gift them an item like a custom cap or power bank in order to make them feel special and valued.
33. Return to the Office
Switching from remote to in-person work will usually be met with a couple of negative reactions from your employees. Yet, you can always make the transition easier by rewarding your employees with special welcome-back presents. That way, they’ll be more likely to accept the switch and see it in a more positive light.
34. Team Building Events
Team Building events are a great way to improve relationships between employees. Take advantage of this opportunity to also boost your reputation amongst your employees by giving each one of them a branded gift.
35. Employee Achievements
Have your employees come up with an innovative idea or managed to close a deal? Then be sure to encourage their achievements with a couple of gifts. Remember that your business’s success depends on them, so now’s the time to prove how much you value their help.
36. Leaving on Holidays
Let’s face it — any employee looks forward to their holiday, no matter how much they love their job. But there is a way to remain in their mind even when they are out of the office. All you need to do is give them a few holiday-themed promotional items like a branded beach bag or sunglasses.
37. Company Goals
Whether it is a specific sales figure or the number of clients, all companies have internal goals that are meant to motivate their employees. Whenever your team achieves them, purchase a few products and give them away to your hard-working employees that made everything possible.
38. Charity Events
Organising charity events is not easy, and usually requires the dedication of your employees. Recognise their efforts with a gift that’s branded with the name and date of the specific event.
39. Company Anniversaries
Similar to birthdays, company anniversaries are a time of celebration. But this time, you are the one that should bear gifts for your employees as a thank you for helping push your company forward.
40. Resignations
Having to deal with an employee’s resignation is always sad, especially if that was one of your best people. Yet, the right gift can turn a resignation into a heartfelt goodbye and put a smile on your ex-employees face.
41. Employee Children’s Birthdays
Not every employer knows too much about the personal life of their employees. However, if you somehow know that the birthday of one of their children is approaching, you can use this opportunity to give them a thoughtful present.
42. Wedding Anniversaries
Commemorating your employee’s wedding anniversaries with a unique gift such as branded decanters can help increase their loyalty and happiness. As a consequence, they may get the motivation to work even harder and become more productive.
43. Graduation
Besides giving a day off to your employee, you should also give them an item celebrating their child’s graduation. But make sure to pick a gift the whole family can enjoy.
44. Administrative Professionals Day
Your secretaries, executive assistants and any other administrative professionals can be real-life savers. Thus, you should appreciate their help with a well-thought gift that’s timed with an event like Administrative Professionals Day.
45. High Customer Satisfaction
Is one of your employees often praised by customers and other business partners? Be the first one to award them with a gift to further encourage the employee’s commitment and strong work ethic.
46. Low Morale
Employees are not always eager to do their best and for a good reason. Sometimes, they have low morale due to personal problems or stress. Lift their spirits by giving away a practical or funny gift, like a trendy bottle opener or a stress ball.
Additional Gifting Occasions
Still looking for gifting opportunities? The following are some additional reasons to give a gift to anyone, whether they are employees, business partners, or potential customers.
47. Eco-Conscious Holidays
Promoting the green side of your business has never been easier, thanks to eco-conscious holidays like Earth Day and Arbor Day. Choose a holiday, pick a few eco-friendly promotional products, and improve your brand’s reputation.
48. Medical Appointments
Next time you show up at your doctor, practitioner or dentist, don’t forget to bring a gift. Doing so will help enhance your brand awareness while expressing your sincere gratitude.
49. Less Popular Holidays
Sure, Christmas and Easter are well-known holidays for corporate gift-giving. However, there are many other special occasions that offer perfect opportunities to spread some love, like Valentine’s Day. And since most people don’t expect to receive anything from their favourite brand, you’ll be able to surprise them with ease.
50. Random Days
Who says that you need a reason to give away items? Just pick a random day and start gift-giving to your employees, customers and anyone in between. That will surely result in a huge reputation spike!
Key Takeaways
Gifts will always help build relationships, attract customers, and eventually boost your company’s sales. And best of all, you don’t need a special occasion to give them to employees, potential consumers and business partners. So don’t ignore the marketing potential of gifting and start showcasing your generosity today!
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Contact us at 0800 0148 970 or simply email us today for more info, and browse through our vast collection of promo items. Some of them might nudge your imagination in the right direction and help you create promo merchandise that your clients and customers will love at first glance. We are waiting for your call!
