When it comes to brand awareness, not every company can afford to spend millions of pounds each year on marketing. In fact, many companies, regardless of their size, have started to embrace promotional advertising. And while there are many promotional printed items you can rely on, few are as effective and affordable as lanyards.
It’s true that, at first glance, branded lanyards might seem extremely simple cords that don’t have anything interesting about them. However, with so many types of lanyards out there, you might be surprised just how many uses you can find. But first, let’s learn more about lanyards and just how complex they really are.
Types of Lanyards
Usually, most people believe that there is only one type of lanyard. Yet, lanyards are available in a variety of colours, sizes and materials:
- Polyester lanyards are high-quality and affordable products that are easy to print on.
- Nylon lanyards have a smooth finish which allows for crystal clear designs.
- Tubular lanyards are comfortable but still sturdy and compact enough.
- Full-Colour lanyards are perfect for complex patterns and prints that feature multiple colours
With so many types of lanyards, it is extremely easy to find a product that suits your brand, budget and target audience. For instance, nylon lanyards are very professional and will work best at a trade fair or conference. However, they are not very practical for daily usage at an office, and, instead, you might need to opt for tubular lanyards.
Lanyard Attachment Devices
Not only are there multiple types of lanyards, but there are also many attachment devices you can choose from. And while some are more professional looking than others, every attachment type is a reliable choice:
- Bulldog Clip
- Cell Loop
- Thumb Hook
- Thumb Trigger
- Swivel J Hook
- No-Swivel J Hook
- Plastic Hook
- Key Ring
- Oval Hook
- Carabiner
In order to choose the right clip, you need to know what your target audience will use the lanyards for. As an example, if you want to give them away at a one-time event, a plastic hook is enough. Yet, if the lanyards are meant to be used on a daily basis, you’ll want something more sturdy, such as an oval or thumb hook.
What Can You Use Lanyards For?
Generally speaking, people have been using lanyards for identification and business organization purposes. However, there are many other ways your target audience can use your branded lanyards. Let’s check out just a few ideas of lanyard uses!
Identification
If you need help identifying employees, students, guests or VIPs, lanyards are the way to go. For example, if you own a store, you can make your employees wear brightly coloured lanyards, so customers can identify them easier. Similarly, in a corporate environment, you can use lanyards to distinguish between employees and guests. That way, you can maintain a safer workplace and prevent visitors from entering unauthorized areas.
Keyholder
Let’s be honest — everybody has lost their keys at least once in their lives. In fact, keys are one of the most common things that people lose every week. And while losing your house keys or car keys can be annoying, losing your work keys can have devastating consequences.
Luckily, you can prevent that from happening by hanging your keys on a lanyard. So, if you already use a lanyard for your work, you can add an extra attachment to clip your keys. And if you want to make it even easier, you can attach them to a retractable badge reel. That way, you can extend the cord and open any lock without taking the keys off the lanyard.
Phone Holder
Gone are the days when tiny phones were the rage and everybody wanted to have one. Now, every modern smartphone has a huge screen, which makes them harder to carry around and sometimes too big for a normal-sized pocket. And even though you can walk around with your phone in your hand or on your belt, there is always the fear of losing your precious device. However, lanyards can be the solution you are looking for!
More specifically, you buy cell phone attachments that loop around your phone and attach to the lanyard. Not only does that make your phone easier to access, but it also allows you to use your hands for other tasks. And if you have a job that requires you to answer phone calls constantly, lanyards can be your saving grace.
Marketing Purposes
At the end of the day, every business owner wants to push their brand into the mainstream. And what better way to increase your brand awareness than by giving away or using branded lanyards? As a matter of fact, some consider lanyards to be walking ads, especially when many people are wearing them. So, why are they so effective?
Simply put, when people see your brand’s name hanging around people’s necks, they will subconsciously memorise it. Then, when they decide which company to go with, they will most likely prefer your business. Therefore, the more people see your branding, the more it will become imprinted in their minds. So make sure to give away as many branded lanyards as possible.
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Lanyards — The Perfect Promotional Item
Overall, whether it is for business identification or to hold keys, people all over the world use lanyards. But, as previously mentioned, you can also use lanyards for marketing campaigns in order to increase brand awareness. However, if you plan to use lanyards to push your business, you’ll need to choose the highest quality products on the market.
That’s where GoPromotional comes in — offering a wide range of lanyards, perfect for any promotional campaign. All you need to do is to choose your favourite model and material, send us your design and our professional team will get started on your branded lanyard. The process is easy, fast and most importantly, affordable!
So, stop wasting your time and money with unreliable marketing tactics! It’s time to give branded lanyards a try and increase your brand awareness!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen custom lanyards fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
