Gift-giving brings joy both to you and the recipients, but choosing the best pens to gift can be tricky for most businesses. Your goal is to impress your target audience, of course. However, you don’t want to deplete your whole marketing budget for it or pick a product that won’t bring you a satisfying return on investment!
You could spend hours browsing websites and looking into different suppliers, hoping to discover that one product that would surely meet your audience’s expectations. We’re here to tell you that sometimes, the simplest choice just might be the right one. Practical and universally appealing, branded pens are still some of the most popular (and affordable!) promos you can go for!
Why Everyone Needs to Keep a Pen on Hand
Some may think that keeping a good pen on hand is a bit old-fashioned, but even in this digital world we live in, writing by hand is important.
A good pen is a reliable companion whenever we need to take quick notes at meetings, for instance. Writing stuff down also helps us memorise details better, as it links our thoughts with muscle memory.
Conveniently enough, this makes pen and paper the two best friends we never knew we needed. Whether we have to write down a phone number, a shopping list, or even a list of tasks we need to get to urgently — we’re likely to remember it all far better by writing it down than by typing it into our phones.
Longevity-wise, we never have to worry about our pens running out of battery at the worst possible time. We’ll have easy access to whatever we write down whenever we want, provided we keep our notes organised and safe from damage.
Pens also come in handy when we want to take notes undisturbed. It only takes one notification on our phones to break our focus. When it pops up, there’s no telling if we’ll manage to keep up with our notes. In contrast, writing stuff down makes it easier to focus on just that and not succumb to distractions.
Finally, keeping a good pen on hand means that we won’t have to worry about hygiene so much. We’ll never have to borrow a pen when filling out forms, signing documents, etc. That way, we can easily keep our hands clean at all times and avoid spreading germs around. Today, this is one of the most important factors to consider — and one that your audience likely worries about too.
What Makes Pens the Best Gifts?
Pens have long been favourites in the promotional products industry as they make for some of the most affordable branded merchandise. What makes them even more special, though, is that they are loved by audiences and kept around for quite a while. According to a study, a whopping 89% of consumers own custom pens, which are kept for nine months on average!
Wondering what makes pens the ideal gifts for most audiences or even your loved ones, family and friends? Well, it all boils down to a few key reasons:
They’re Practical on a Daily Basis
Yes, we’ve all grown used to using our smartphones to take notes every day. But that’s not the most practical situation to find ourselves in, especially if we’re already talking to someone over the phone or googling things we need to take notes on.
Yet, we can have the best of both worlds by always keeping both products on hand. Pens are small and can easily fit into a pocket of our clothing or in our bags, so there’s no need to worry about them taking up much space. Better yet, we can have different ink colours on hand, too — pens such as the Quad Multi-Colour Ink Pen make filling out different forms and taking structured colour-coded notes an absolute breeze!
They’re Marketing-Friendly
Circling back to the size, consider it from a marketing point of view. You don’t want to give away bulky products too often, as you’d have to consider all the logistics and added costs that go with such merchandise. Pens are at a considerable advantage there in comparison to other promos; they hardly take up much space, and you can give them away by hand!
Similarly, taking your pens won’t cause your target audience too much anxiety, either. Imagine giving them chunky products at trade shows and similar events where every other business is counting on them to take their merchandise too! Most visitors wouldn’t have anywhere to put those trade show merchandise, so they’d be far more likely to avoid them altogether. But pens are small enough for pockets, making them easy to carry around and keep for future use!
Related content:
5 Effective Ways to Use Branded Pens for Promotion
They Can Come With Extra Features
Back in the day, pens were only simple writing tools we used to take notes or write down our thoughts. Now, they can come with additional features that make them even more appealing to crowds and easily turn them into daily must-haves!
Consider the SuperSaver Touch Budget Stylus Pens, for instance. They fall under tech gifts that the younger generations would absolutely love. Not only do these pens write on paper, but they can also serve as stylus pens when using touchscreen devices. If convenience is your audience’s number one requirement, these multi-purpose pens are bound to impress them!
They Don’t Cost Much but Promise Extraordinary Results
One thing nobody can deny about promotional pens is that they are often rather cost-effective.
For instance, with superbly affordable promotional pens like this SuperSaver Twist Value Argent Pens, you get more value for your money when you place a larger order. As expected, each pen will do its job, i.e. boost brand exposure and awareness with every use.
The main benefit, however, is that you will save money at the beginning by simply opting for a more budget-friendly but still effective design. What’s more, you will give away a lot more pens and impress a larger audience, thus greatly expanding your campaign!
In the end, pens make for fantastic promos because the initial investment is small. Plus, they offer decent artwork space in an eye-catching spot! Every time someone uses your stylish pens, they’ll be able to glance at your logo and company details. If the pen is well made, too, they’ll slowly begin to connect that quality with your company, forming a solid positive impression that can pay off big time in the future.
They’re Universally Appealing Across Many Industries and Audiences
Finally, pens are some of the best gifts you can go for because they are so universally appealing. Unless you’re eager to target a specific audience, you needn’t worry too much about choosing an industry- or demographic-specific design.
Everybody can use a pen every day, no matter their age, gender, job or interests. Therefore, you can always the best ballpoint pens in bulk, save even more money, and give them away at pretty much any event you want!
That said, we can use pretty pens to target specific audiences as well. All you have to do is determine what kind of audience you’re looking to impress.
Different designs appeal to different people, so if you’re planning a non-specific giveaway, go for nice pens like the Contour Ballpens. With an ergonomic design and available in eye-catching colours, these pens suit pretty much all industries and types of consumers.
On the other hand, you can also go for stylish pens like these classy Parker Stainless Steel Jotter Pens. Since they’re more expensive, they’re ideal for smaller giveaways and events. We’d always recommend them as corporate gifts for your business partners or employee work anniversaries. Better yet, they’d make for wonderful holiday giveaways that are sure to impress and make your audience feel extra special!
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Explore our range of custom pens which includes metal pens, plastic pens, and brand name pens. In doing so, you can provide your staff with a functional item that can increase your brand awareness. If you’re looking for something else, feel free to browse our entire collection. You may contact us at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect corporate gifts for your faithful employees!
