As a business owner, you are already aware of how competitive the retail clothing industry is. In fact, every company does its best to attract customers, with some investing in widescale ad campaigns while others try to expand their collections. However, there are other ways to draw attention of your customers, and they involve custom tote bags. But how can some simple personalised tote bags benefit your apparel business and when should you invest in them?
Tote Bags and Retail Stores
Up until a few years ago, retailers used to solely rely on polybags. Sure, they can fit and carry all types of products like sportswear and fashion accessories. However, they are not exactly eco-friendly. Since they are made from plastic, polybags are responsible for polluting the environment, with over 90% of the world’s seabirds being found with plastic rubbish in their guts.
That’s why retailers all over the country have begun to replace them with personalised eco-friendly fabric bags. But amongst all the types of fabric bags, few are as beloved as tote bags. With little to no compromise in quality and style, tote bags are the ideal choice for stores that put a lot of emphasis on their eco-conscious policies.
Benefits of Tote Bags
Tote bags can benefit your apparel business in multiple ways. From their pro-nature build to their trendy design, it’s hard to say no to tote bags. Here are a few reasons why you should also consider them for your apparel business.
They Are 100% Eco-Friendly
As mentioned earlier, consumers are more concerned about the environmental effects of single-use plastic bags than ever before. That’s why some of them avoid doing business with companies that still sell them. So make sure to show potential customers that you are an eco-conscious brand. That way, you will help the environment while also increasing the loyalty of your customers. Additionally, you will also attract the attention of people who only choose brands that align with their views.
They Are Trendy and Stylish
Some companies have made a profit selling tote bags. That’s because they are stylish and practical accessories that work with most outfits. And, since they are available in all sorts of colours and designs, they are suitable for almost any target audience.
If you’re looking for trendy tote bags, check out GoPromotional‘s Harlow Denim Shoppers or Carolina Long Handled Cotton Tote Bags
They Can Boost Brand Awareness
At the end of the day, your goal is to increase your brand awareness and reach a wider audience. While traditional marketing methods can be effective, they are pretty expensive. On the other hand, tote bags are very affordable and, best of all, 100% brandable. As a result, you can customise them with your company name, logo, and design. So, when you give them away to customers, they will carry your brand anywhere they use your tote bags. It’s passive marketing at its best!
They Can Improve the Relationship With Your Customers
Let’s be honest — nowadays, shoppers want more than just the product that they are paying for. Sure, that doesn’t mean giving your entire stock for free. But handing a tote bag with each individual purchase can go a long way and help improve your company’s reputation. However, this strategy is only effective if you choose high-quality tote bags, as cheap-looking alternatives can have the opposite effect.
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When Should I Buy Tote Bags for My Business?
Tote bags are a great choice no matter when you purchase them. However, to make the most out of them, you need to plan your campaign properly. The following are just a few ideas that you can use to improve the effectiveness of your promotional campaign:
- New fashion season offers: Fashion is always changing. That’s why you’ll have a new collection every season. So why not attract more people to your business by branding a relevant message on your ColourBurst Ultra HD Tote Bags? For instance, print a summer-related design for your new summer collection to let your customers know about your products.
- Business anniversary gifts: Is the anniversary of your shop coming up soon? Then celebrate this special occasion with a free Madras Premium Cotton Tote Bag for any customer that checks out your store. Brand the bags with a special design that acknowledges the anniversary and watch as your customers proudly display your brand wherever they go shopping next.
- Christmas and New Year celebration: During certain holidays, your sales increase naturally. Still, you can push them even higher by customising your Savoy Coloured Branded Cotton Shoppers with some catchy holiday messages. Not only will this increase your brand awareness, but it will also make your customers happy and grateful.
Try Custom Tote Bags Today!
Tote bags are great promotional products that can help any business, especially clothing shops. Affordable, trendy, and eco-friendly, these bags can push your brand to a whole new level. They can attract customers and improve the loyalty of your existing ones. So don’t ignore the potential of tote bags; it’s time to give them a shot today!
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Check out our full collection of personalised bags which includes cotton bags, drawstring bags, and canvas bags. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
