Do you remember all those years ago when your parents gave you money to buy a sandwich on your way to school? But what did you do instead? Use it to buy a couple of sweet treats at your local store and share them with your close friends. In fact, everybody has these types of memories, whether they involve lollipops, jelly beans or gummies.
Yet, despite the passage of time, not much has changed. People still love sweets, and if anything, the happy memories of childhood make them even more appealing. As a result, it goes without saying that custom printed sweets remain an uplifting promotional gift that can create a deep bond between you and your clients. But what makes them such an effective marketing product besides their nostalgia factor? Let’s find out!
The Marketing Potential of Custom Printed Sweets
They Are Easily Customisable
Branded sweets are some of the most versatile promotional products on the market. With dozens of types to choose from, such as custom jelly beans, personalised lollipops and promotional mints, you can easily find the right sweet that’s going to leave a lasting impression on your customers. Not only that but there is also a wide range of pack sizes available. Therefore, you can also decide if you want to offer a handful of candies to share around the office or go all-in with multiple packages for a wider audience.
But by far, one of the most appealing features of promotional sweets is their branding options. Each bag can be customised using your logo, company name or any other full-colour design. That way, you’ll be able to advertise your brand while also sweetening up your potential or existing customers.
They Are Affordable
More often than not, you’ll notice that marketing campaigns require quite a hefty investment. Whether you want to rely on traditional advertising like billboards and newspaper ads or want to give the internet a shot, you’ll usually have to spend thousands of pounds. Fortunately, promotional sweets provide a more affordable way to increase your brand awareness.
Depending on what type of candy you choose, you’ll be able to launch a promotional marketing campaign with just a few hundred pounds or even less. And thanks to bulk purchasing, you can fine-tune the order size based on your marketing needs and budget. So why give up on your marketing dreams when you can use marketing lollies to materialise them?
They Are Suitable for Any Event
At the end of the day, promotional products are only effective if you know how to tap into their marketing potential. However, promotional sweets are extremely versatile and can be used regardless of the event or target audience. Here are just a few ways you can integrate them into your marketing strategy:
- Festival or Concert Giveaway: If you are a sponsor at an event targeted toward young people or families, such as concerts or festivals, custom sweets such as printed chocolates, personalised sweet pouches, and branded sweet tubes are a great means for brand exposure. While most lollies will be just as effective, you should choose small or medium-sized packs, so your target audience can share their gift with other attendees.
- Charity or School Event Reward: You can use promotional sweets as a means to make participants at a charity or school event feel appreciated. Uniquely shaped sweets such as custom chocolate stars and branded vegan bears are the most reliable as they will make the recipient feel special and increase their loyalty.
- Direct Mail: Since promotional sweets are lightweight, you can integrate them into your direct mail marketing strategy. Just make sure to also include a letter or flyer that advertises your products or services.
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Boost Your Brand Awareness With Custom Printed Lollies
Nostalgia is a powerful marketing tool, and there’s no better way to take advantage of it than by using branded sweets. These affordable and delicious treats are able to increase your brand awareness and elevate your business. So what do you say; are you ready to give custom printed sweets a shot?
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Explore our range of branded sweets which includes custom sweet tins and personalised bags of sweets. In doing so, you can treat your staff and customers to some tasty delights. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect promotional sweets for your faithful employees!
