All 90s babies remember the sticker craze that dominated the era. This fun bit of tactile decor was, once, the ultimate way for people to express their unique styles and interests. While the sticker trend is no longer as big as it used to be, these darlings still have a lot of power — especially in the promotional department.
Simple, colourful, and versatile, promotional stickers were practically made to broadcast a cleverly designed logo. What’s more, since they’re affordable, they can work for all types of events. From trade shows to business conferences and giveaways, these stickers come in all shapes and sizes. Not only that, but brands can add a special glossy finish to make these branded merchandise pop off. That way, they can capitalise on that sweet nostalgia while also upping their advertising game in 2022!
5 Ways Stickers Can Raise Brand Awareness
At first glance, stickers may seem useless. On the other hand, branded shirts, mugs, and pens are equal parts functional and aesthetic. They’re products people can use in their everyday lives, thus giving them greater staying power. However, they lack the one thing that branded stickers have in spades — sentimental value.
Also, branded stickers are cute! They were an indispensable part of so many people’s childhoods. Therefore, they will always be a welcome gift for people of all ages and professions. For brands, this means they can use the stickers to raise brand awareness in several creative ways.
1. Greeting Card Merchandising
Presents are always welcome on special occasions. However, sometimes, the best gift is a simple card expressing the warmest wishes. And if the cards have a cute little sticker on the front, so much the better!
Easy-peel stickers such as the Round Domed Vinyl Sticker can hold the card and envelope together, thus removing the need for plastic wrappers. With a brand logo on the front, they’re the best option for short ad campaigns or as a prop to display in the front office.
2. Product Labels
When someone says stickers, the first thing that comes to many people’s minds is product labels. Labels are most often how customers first learn about a brand. Therefore, brands need to make sure their labels are memorable.
First, the right design is key. The label’s shape needs to conform perfectly to the product it will go on. So, for example, a customised round sticker will work best for a tube of lip balm. On the other hand, a personalised heart-shaped sticker can flawlessly stick to a shampoo bottle or candle. In short, the product dictates the sticker — and the sticker can determine how eye-catching the product turns out.
3. Envelope Decor
There is nothing fancier than an envelope. Well, except maybe an envelope sporting a custom sticker! These little bits of decor can provide a flawless finish to any invite, or a thank-you card.
Custom brushed aluminium stickers work especially well for those fancy occasions when a brand wants to go all out. Thanks to their iridescent shine and 3D embossed lettering, they ooze class and sophistication. Plus, they stand out like nobody’s business — exactly what any high-end brand would want for their ad campaign.
4. Hospitality Stickers
Anyone who has ever been to Starbucks knows they serve coffee in personalised cups. While a brand may not be able to add every customer’s name to their branded items, they can still personalise them with stickers. From paper bags to cutlery, a well-placed hospitality sticker is exactly how a brand can make its guests feel appreciated. It will also help them spread the word about their stellar service wherever they go. It’s a win-win for everyone!
5. Belly Band Securing
No thoughtful present is complete without a nice bit of wrapping paper around it. In the case of notebooks, novelties, or candles, the best way to secure that wrapping paper is with a belly band. This piece of paper goes around the body of a notebook and secures it for easy transportation.
To add an extra layer of protection, brands can stamp a neat little sticker on them to make sure they don’t open up. Depending on the type of item, either a round, squared, or rectangular sticker can work. Either way, the item will be secured and a brand will get some much-needed exposure!
Related content:
The Incredible Power of Personalised Stickers
Key Takeaways
Stickers aren’t just cute little blasts from the past. They’re an advertising powerhouse brands can use to get some much-needed exposure! They come in a range of shapes, sizes and colours that suit all types of products and ad campaigns. Therefore, brands can customise them to represent their business to a tee!
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Explore our range of personalised novelties which includes ribbons, magnets, bookmarks, and message bugs. In doing so, you can provide your staff with an item they can effectively use to raise your brand awareness. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect promo merchandise for your faithful employees!
