No matter how many new promotional items emerge as technology develops, nothing can beat the appeal of a good old branded calendar. Personalised calendars are an excellent way to get year-long publicity and traffic for your brand. You can tailor them according to your target audience and make promo items that will truly help elevate your brand.
Why You Should Use Calendars
Many people think that calendars are a thing of the past. It is easy to think so considering all the modern options we have to help us keep track of time and our schedules. These include different apps, widgets, phones, sheets, and so on.
However, surprisingly, over 80% of people actually still have paper calendars in their homes and offices and they use them every day. On average, people use a calendar over 10 times while working in the office every day and at least five times at home.
So, numerous people could lay their eyes on your logo every day if you put it on a calendar. Since calendars are made to be looked at and consulted, they are the perfect choice for a promo item. No other option will offer you that many impressions for the same price.
Speaking about the price, calendars are some of the most inexpensive marketing items out there. They are a particularly great choice for small and new businesses that cannot afford to spend too much on marketing right away. Choosing branded calendars ensures you can get traffic without draining your budget.
Everyone who walks into your office will see the logo on your calendars. Likewise, if people take your calendars home and put them somewhere visible, anyone who visits them will see your info as well. So, it is important that you make your calendars both neat and aesthetically pleasing. That will ensure they get and keep people’s attention easily.
Finally, calendars are extremely versatile items. People often underestimate them, thinking they are boring and inflexible. However, you can choose between printed desk calendars and custom wall calendars, logo day planners, personalised advent calendars, and so on.
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Advantages of Using Promotional Wall Calendars to Promote Your Business
Why Branded Calendars Make Good Gifts for Employees
Branded calendars can help your employees stay organised and keep track of all their tasks and marketing responsibilities.
Staying Organised
Your employees will have an easier time staying on top of their tasks and not forgetting anything if they have a calendar on their desks. They will be able to mark important dates, keep track of meetings, and do their jobs more efficiently.
Include your company’s contact info on the calendars as well, next to your logo. That will help reinforce your brand in the minds of your employees. You will ensure that they don’t forget your company’s crucial info and details no matter where they go, which is a great step towards establishing terrific brand awareness.
Keeping Track of Marketing Tasks
Instead of designing a blank calendar for your employees, you can make one that already has some marks and important info. For example, you can get a pen and add all the marketing activities your company will be having over the year and give the calendar to your marketing department.
Doing so will save you a lot of time. You won’t have to remind your employees about these activities and vital dates at all. They will simply have to look at their personalised calendar, and all the info they need will be there. It is a neat way to ensure everyone stays on track with everything that’s happening in the company.
And the best thing is that you don’t have to do this for the marketing department only. In fact, you can create personalised calendars for every single department in the company. Then, you can tailor them to specific events that are essential for members of those parts of your company. That way, your business will be well-run, and your employees will know what is expected of them every day.
If every single employee has a calendar on their desk, there will be no excuse for anyone missing a meeting or deadline. However, calendars are also a nice way to plan holidays and look forward to some time off, not just to do more work.
Why Calendars Make Great Gifts for Your Customers
A great promo item is always useful and practical. People will most likely never keep a flyer or a brochure because they have no use for them. However, they will definitely keep calendars, especially if they look nice and can help them stay organised.
Calendars enable people to keep track of their time and stay productive. Plus, they are a nice addition to any desk and can be true accessories. It is for these reasons that gifting a branded calendar to your customers is a good idea.
Your logo and contact info will be imprinted into the minds of the customers. In addition, giving out calendars to different demographics can help you reach groups of people you probably wouldn’t have gotten to otherwise.
People will put your calendars up in their offices or homes. That way, they will be endorsing your brand and giving you free promo. What’s even better, the exposure you gain continues long after you pay for the calendars. So, your investment will pay off a dozen times over.
Choose Promo Calendars
There is no reason to spend precious money on ineffective marketing strategies that cannot guarantee you success. All you really need are some neat calendars, a great graphic designer, and creativity. Branded calendars will do the rest of the hard work for you, ensuring that your brand thrives.
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Corporate Branded Calendars – A Classic Promotional Tool
As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen calendars fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
