Are you wondering where your internet marketing efforts measure up to other companies plans for 2014? WebMarketing123.com recently surveyed over 500 marketers. They developed an infographic detailing the results to reveal top digital goals, top challenges, what is working and what isn’t. We have broken down the results for you in easy to read chunks of information. You can see where your marketing department ranks among other businesses. It provides great opportunities to not only gauge your place in the grand scheme of marketing plans, but also to see where you can move ahead.
Top Objectives in for B2B Businesses:
- 41% Generate Leads
- 27% Drive Sales
- 17% Improve Awareness
Top Objectives in for B2C Businesses:
- 40% Drive Sales
- 27% Improve Awareness
- 18% Generate Leads
Where are Marketing Departments Spending their Budgets?
- Digital Marketing only makes up 25% of total marketing budget plans for 2014
- 50% plan more outsourced search marketing
- 63% plan to spend more on content marketing
- 75% plan to spend more on mobile
- Have you generated money from social media? 1 in 5 B2B businesses have and 1 in 3 B2C companies have.
Top Challenges for B2B Businesses:
- 21% Generating Enough Leads
- 19% Producing enough Quality Content
- 18% Converting Leads to Customers
Top Challenges for B2C Businesses:
- 25% Measuring ROI
- 22% Converting Leads to Customers
- 14% Integrative Content Across Channels
Measuring ROI is the Biggest Challenges for Internet Marketers
- 26% do not know which channel delivers the best leads
- 33% do not know which channel generates the most revenue
Takeaways for Your Marketing Department
How does your marketing department measure up to these statistics? If you haven’t focused on mobile and content, you are behind the curve and should start shifting budgets in that direction. Is ROI a challenge for you as well? If so, put a team on analytics and tracking so that you can determine where your best leads and most revenue come from so that you can jump ahead of that curve.
