When organising outdoor promo events, your main concern should always be the safety of all your visitors, volunteers, and employees. During the summer, that safety includes making sure that everyone is fully protected from the sun. In other words, you need to provide everyone with branded hats and other accessories that will keep them safe.
Fortunately, that also gives you the opportunity to promote your brand. All you have to do is personalise some hats, hand them out to attendees, and watch as your brand awareness increases.
Why Sun Protection Matters
According to the NHS, repeated exposure to sunlight can lead to a series of serious conditions, including skin cancer. Thus, it is necessary to wear adequate protective clothing while holding outdoor events, as well as to put on sunscreen. That is especially important during the summer when the sun is at its most powerful and the temperatures are high.
Luckily, it is quite easy to stay protected from the sunlight. Promo products such as personalised umbrellas and hats can do wonders in this regard, as can custom T-shirts and branded sunglasses. Pairing all of that up with some sunscreen will greatly decrease the chances of exposure, ensuring people remain safe.
Though all of these accessories are a good choice, custom bucket hats are definitely a fan favourite. These hats sit snugly atop of the head, and they do a great job of protecting both the eyes and the forehead from sunlight. It is for these reasons that many businesses choose to personalise bucket hats with their logo.
Where Does Marketing Fit In?
Designing some custom sun accessories and handing them out to people is a great way to kill two birds with one stone. On the one hand, you get to ensure that your employees and customers are safe. And on the other, you can also promote your brand without having to put in a lot of effort.
The easiest way to achieve both is to personalise hats. These accessories are excellent for protection, but they are just as great as promo items. For one, they offer you a generous printing area that you can use to accentuate your logo, a special message, or any other design you prefer.
Moreover, the hats are pretty cost-effective, meaning that you can afford a bulk without spending all of your budget. Therefore, you will have leftover money to make your event a true success.
Another great thing about hats is that they leave you a lot of room to be creative when it comes to customisation. You can pick between different colours, styles, and sizes so that the hats can appeal to anyone who visits your event.
No matter what you go for, it’s pivotal to have your target audience in mind as you design the hats. In addition, you need to give away accessories that people will want to use long after the event is over. Thus, aesthetics are incredibly important, so you shouldn’t shy away from working with a professional graphic designer.
Finally, you also get to decide on the material for your hats. This decision should depend on your budget and what your audience likes. For example, hats made of natural cotton twill such as our Memphis 5 Panel Caps or a polycotton mix are the most affordable options. However, there are more eco-friendly options that you can opt for as well, although they cost more.
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Should You Go for Personalised Caps for Your Next Event?
Order Your Custom Bucket Hats Today
Whether you are taking part in a trade show or organising a product exhibit, you need to make sure that all your visitors are safe. A great way to do so at an outdoor event is to ensure they have adequate accessories that can protect them from sunlight. In that regard, no products work as well as bucket hats.
If you’re convinced that bucket hats are what you need to boost your newest event, make sure to contact GoPromotional. We will be happy to discuss your promo campaign and ensure it is your most successful one yet! We are waiting for your call!
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Contact us at 0800 0148 970 or simply email us today for more info, and browse through our vast collection of branded hats. Some of them might nudge your imagination in the right direction and help you create hats that your clients and customers will love at first glance. We are waiting for your call!
