Wristbands became a part of the mainstream in the early 2000s, usually being associated with trendy teens and major sports personalities. Nowadays, personalised wristbands are a must when showing support to charities, non-profits and other organisations.
But can promotional wristbands increase the brand awareness of my company? Absolutely! They are just as effective for small and medium businesses as they are for charities. While custom T-shirts or promo caps can require quite a bit of commitment from your target audience, branded wristbands are noticeable without being too obnoxious.
And best of all, they can be worn with almost any outfit and in any location, even at the beach or at work. That means people are more likely to wear your promotional wristbands daily.
However, that’s just the tip of the iceberg when it comes to the marketing potential of promotional wristbands. Let’s see the other reasons why you should give these branded products a chance.
Personalised Wristbands Are Affordable
Generally speaking, traditional marketing strategies like commercials, billboards and magazine ads tend to be incredibly expensive. Unfortunately, online marketing is also becoming quite costly as well, particularly for the quality of impressions you get per pound.
In contrast, promotional wristbands are very affordable. In fact, you’ll rarely have to spend more than one pounds per piece. That makes wristbands a viable marketing tool that has the ability to attract multiple potential customers off of just one single wearer.
And, if you order large quantities of promotional wristbands, thanks to bulk pricing options, you can pretty much afford to give them away for free. Therefore, it will be easy to leverage your existing brand supporters into attracting more customers for you.
Personalised Wristbands Can Last a Really Long Time
Since they are usually made from silicone or other durable materials, wristbands can last a really long time. You’ll even be able to find people that wear the same wristbands from the 2000s today. Now, just imagine all the thousands of brand impressions branded silicone wristbands have created since then. In other words, promotional wristbands can be a reliable long-term marketing tool that can increase your brand awareness for decades to come.
Personalised Wristbands Can Fit Any Brand
Finally, another reason why promotional wristbands are so popular among marketing experts all over the country is the wide range of colours and designs available. Similar to custom bags, printed pens, and personalised notebooks, not all wristbands are the same. As a matter of fact, you’ll be able to find hundreds of unique designs that are mesmerising such as our Domed Silicone Wristband. These will be able to turn heads and compel people to collect them, further increasing your brand awareness.
Thanks to limitless customisation, you will be able to come up with unique looking wristbands that represent your brand accurately. That way, people will associate them with your company, subconsciously thinking about your business whenever they notice your branded wristbands.
Enjoy the Benefits of Promotional Wristbands Today!
Wristbands can be reliable promotional items for small businesses for the same reasons that they work for non-profits. Their durability, low cost, and limitless customisation options, coupled with their desirability, make these products an ideal marketing tool. And while they might not be as impactful or noticeable as T-shirts, they are equally effective and have the ability to attract all sorts of people to your brand.
So make sure to give them a try and rejoice as your business flourishes, all thanks to promotional wristbands.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen branded wristbands fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
