You will not believe how many brands use the power of corporate gifts to empower their brands’ marketing. For instance, in summer, nearly every beach resort or water park offers promo sunglasses or other branded beach accessories so both customers and employees can flaunt their logo for the whole season.
Freebies do not mean they must be the products that businesses manufacture or sell, they can be any free promotional items with the brand name or logo attached/engraved. Seems counter-intuitive in the first place, right? The strategy makes you think about how a free giveaway can make your business sales growth and revenue upsurge. Because the top-most priority of every business is to amplify the revenue and boost up the sales. But to the public’s surprise, research and analysis have revealed groundbreaking facts. First, about why promotional items marketing works. Second, about how they add value to the success of your business’s marketing strategy.
This post will let you go through all the needed explanations that boggle your mind when you wonder about the perks of promotional products. You will get your needed answers to the following questions:
- How does free goodies marketing work?
- What are the perks associated with freebie marketing?
- What is a real-life illustration of a brand doing giveaway marketing?
How does Free Goodies Marketing Work?
Amateur marketers show concerns regarding how giving out free custom products can aid in boosting the overall marketing ecosystem of an organization. The power of free is unknown to them. In addition, they underestimate the potential of giving away free samples, products, and trails as a business marketing strategy.
Tradeoff
Trade-off or reciprocity is one of the most used marketing psychology worldwide. This terminology refers to the trade-off of positive actions. The response of positive gesture in return for the same. For instance, when a free promotional tumbler, branded lanyard, or customised pen is offered to someone, they consider it a very gentle gesture. In return, they purchase your product or at least value your brand.
Lessens ambiguity
In this tech-rich era, branded gadget giveaways like custom headsets and logo wireless chargers need to be assessed before launching them in the market. A promo item is given to people in such cases to ensure that they have superb quality and that they make consumers feel at home while using the product. When businesses offer free products, customers consider them reliable and approachable.
The general appeal of free items
Psychologists and researchers narrate that the word “FREE” is not a tag for price. Rather, it works as an emotional stimulator that can persuade even the logical minds. Cutting things short, the word FREE can make people do and act in certain ways to get free products. Many big brands like Amazon use the power of free, by saying “FREE SHIPPING.” They sway customers to buy their items for the free shipping period.
What Are the Perks Associated with Freebie Marketing?
Boost the sales
Costco, one of the world-famous brands, is renowned for its free sample offering facility. Why do they have such a facility? There are multiple reasons. First, offering free samples increases their sales. Secondly, branded products boosts their brand perception in the minds of customers. That being said, having a good promotional marketing strategy is the reason why they have such a huge and strong customer base for their brand.
Just like amazon uses the FREE shipping tag, many other e-commerce stores lure customers in to buy their products by offering them the privilege to avoid any delivery charges.
Add into your marketing database
When your business offers a free sample, free product, or free trial in return for email and name you are just adding up into your database. Sometimes, you offer free products in exchange for a business card. This is a good opportunity to gather customer information. If such strategies work, your business will be able to generate an excellent database for the next marketing campaign.
Freebies improve the customer perception of your brand. Doesn’t your brand want to do something extra that your competitors don’t? To gain a competitive advantage, you must give away something extra to your customers to retain them as a loyal base for your sales.
Bump towards the desired action
Bumping your customers towards a wanted action can be done in the form of organising a contest. For example, you can ask your loyal customers who follow you or who have your customised bags, logo notepads, or branded water bottles to join. Have them paint on your products or create digital artwork. You can offer free premium promotional merch to those who send outstanding, innovative designs.
What Is a Real-Life Illustration of a Brand Doing Giveaway Marketing?
Amazon free shipping
No one will deny that they have heard of Amazon’s free shipping schemes and its other marketing campaigns. This world-famous eCommerce platform offers various free versions of their marketing campaigns and one of them is free delivery across the UK. This is the most well-known example that people can easily relate to.
Amazon also found the buy one, take one offer with zero delivery charge to be a successful marketing strategy. Needless to say, it worked and sales surged. Over the years, the strategy became the “free shipping” privilege we all know. It turned out to be a good way to convince millions of people around the world to buy your listings.
Many businesses, according to their business niche, offer free things on special occasions and milestones. Anniversaries, birthdays, and outlet openings are some business events where you can try to see if there are discount or promo deals going on.
Key Notes
As a marketer or business analyst, you must be aware of the potential behind the word “free.” Businesses may sometimes not realise the needed leverage from their free product marketing tactics and in turn, focus only on the financial aspect of things. It is important to see that these expenses will come back to you ten-fold. They come in the form of increased sales, retained customers, a quality marketing database, and increased brand awareness.
Take the examples of some world-renowned brands. Customers consider them empathetic and philanthropic when they distribute free custom products. Customer relationship management studies suggest that if a customer is dissatisfied with your service, give them a good quality of the same desired service along with something extra. Say for example, a customised enamel badge or a printed keyring. This way, you can easily delight a dissatisfied customer because no one refuses the word “free.”
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Contact us at 0800 0148 970 or simply email us today for more info, and browse through our vast collection of promotional merchandise. Some of them might nudge your imagination in the right direction and help you create promo items that your clients and customers will love at first glance. We are waiting for your call!
