As simple as they may seem, promotional branded products do a lot to get your brand out into the world. In fact, around 80% of people take the time to research your brand right after receiving a promo item from you. An even bigger percentage decides to buy from you again simply because you gave them a personalised gift.
Which marketing item you need will depend on what industry you belong to and what is trendy at a particular time. However, there is an item that never goes out of style. It is screen-printed T-shirts and, below, you will find out what it is that makes them an amazing choice for a promo item, regardless of what it is meant to advertise.
1. Screen Printed T-Shirts Are Affordable and Accessible
The price of promotional T-shirts varies depending on their features. However, with some smart planning, you can get affordable promo items that will work for you. Here are the three factors you need to consider when it comes to the price:
The Printing Technique
There are more than five printing methods you can choose for promotional T-shirts. Some are more high-quality and more expensive, while others are quite affordable but the print easily fades over time.
If you want a printing technique that will ensure your T-shirts last but won’t drain your budget too much, screen printing is the way to go. Screen printing also gives you endless options when it comes to design, so you can have your T-shirts represent your brand perfectly.
The Size of the Order
Of course, how many shirts you will order will also determine the final price. When it comes to that, you need to be smart. Though it might seem better to buy fewer shirts, you will actually pay more for each piece than you would by buying a bigger bulk. So, if you can afford it, go for more T-shirts. The investment will pay off sooner than you might think.
The Type of Design
If you just want to put your logo on a T-shirt, it will cost much less than putting a complicated picture design on it. However, more complex and creative designs usually bring in more impressions and attract more attention from your clients and potential customers.
So, we suggest you try and find a middle ground. Think about what your audience would want and like and how you can fit that in with your brand and what you stand for. Then, work on a design that will combine the two and be simple enough to be affordable and splashy enough to be memorable.
2. Screen Printing Is Fast
Certain printing techniques take longer, meaning that you can wait for a big bulk of promo T-shirts for months at a time. Screen printing is not one of those, as you can get your order in just a few days or a week, depending on its size. If you want to get your company printed clothing out into the world as soon as possible, this technique is the way to go.
3. Screen-Printed T-Shirts Are Versatile
You can pretty much look at a T-shirt as a blank canvas you can design and organise any way you like. No matter which message you want to send, a T-shirt will be a great medium to do it.
T-shirts can also appeal to anyone. You can include V-necks, mens t-shirts, women’s t-shirts, t-shirts for children, different sizes, performance branded t-shirts, short or long sleeve t-shirts, and so on. As long as you check in with your target audience and see what they want and need, you’ll be good.
You can also think about the material for your shirts. Is sustainability important for you? If yes, make sure your T-shirts are made from eco-friendly materials and that the design you choose reflects your message as well. That is just one example of how T-shirts can do so much more than just carry your logo or contact info.
4. Branded T-Shirts Offer You Free Advertising
Each time someone wears one of your T-shirts, they will be advertising your brand and logo to everyone they meet or contact. Even if just one person wears your shirt for a day, they will go shopping, walk their dog, meet up with friends, or talk to some neighbours.
All of those people will see your logo and remember it if the design is catchy enough. Those people represent an audience you probably wouldn’t have been able to reach otherwise.
If you compare this advertising method with, for example, online ads, you will see how affordable it is. For so many people to see an ad on social media, you have to pay and keep investing over and over again. With a T-shirt, you only pay once and keep getting new impressions without any further effort. So, the cost of these T-shirts for example our Fruit Of The Loom Value Weight T-Shirts is nothing compared to the attention and impressions they bring to your brand, especially in the long term.
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5. T-Shirts Are Durable
A good, high-quality T-shirt such as our Gildan Ultra T-Shirts can last for years, as can a great screen-printed design. They can for sure outlive online or TV ads, and they are more durable than most other promotional items.
If you take a look at your own closet, you’ll see that you probably have at least two or three T-shirts you consider ancient but love wearing anyway. If you play your cards right, someone can think those exact things about a shirt you gave them in a few years.
6. Everyone Loves T-Shirts
T-shirts make such great giveaways because everyone loves and uses them. No one will say no to a free T-shirt, especially if it is soft and has a pretty design. It is easy to see why. T-shirts are comfortable, easy to put on and wash, and they can go with almost any casual outfit. So, if you give someone a shirt, you can be sure they will wear it. And when they do, your brand will reap the benefits.
7. T-Shirts Are Conversation Starters
As strange as this statement may seem, if you really think about it, you’ll see that it is true. Picture this: you give someone a nice shirt. It is aesthetically pleasing, and the person loves wearing it. This person associates great feelings with this shirt and, by extension, with your brand. Those feelings are gratitude and satisfaction.
Now, when someone approaches them and asks about the T-shirt they are wearing, they will tell them all about those positive feelings. They will mention your brand in a positive light and possibly even recommend it.
The bottom line is: make sure that your T-shirts are pretty and eye-catching. If they are, people will notice them and ask questions. That will become an opportunity for your brand to get the recognition it deserves.
8. Custom Promotional T-Shirts Promote Brand Recognition
The term brand recognition refers to how many people can recognise a brand just by seeing its logo. T-shirts help improve your brand recognition because they increase the number of times people get to see your logo.
Each time a person wears your shirt and sees your logo, they become more familiar with it and your brand. The same goes for the people they wear the shirt around. After seeing the logo a few times, most people will develop an interest in it or at least memorise it. And just like that, your brand recognition will start to grow.
9. T-Shirts Are Trendy
If you look up current trends, you most likely won’t find T-shirts on that list at all. However, these garments are always trendy, no matter what the current state of affairs in the fashion industry is.
T-shirts simply never go out of style. They offer far too much room for individuality and expression opinions to ever fall behind. T-shirts have been around for over a century, and they are not going anywhere now. So, if you want to invest in something that will be timeless, look no further. Shirts are the perfect promo item in that regard.
10. Gifting Free T-Shirts Bring In Return Customers
When you give free T-shirts away to customers, you ensure that they come back and pay for your products and services. For example, imagine organising a contest and making a promo T-shirt the main prize.
Whoever wins the shirt will feel satisfied and happy. They will connect those feelings with your brand as well. Next time they need the service or goods that you provide, they will instantly think of you and contact you.
Hosting such contests and organising giveaways can, thus, help you make potential customers into permanent ones easily. Those customers will then become ambassadors for your brand, and they will do all that for free.
11. People Keep T-Shirts
If you’re being realistic, you’ll admit that most promo items end up in the bin. Think about any brochures or magazines you’ve gotten. Have you kept any of them or looked at them for more than a minute? Your answer is probably no, and most people in the world would agree.
For a promo item to be kept and appreciated, it has to be useful and practical. You cannot use a brochure for much more than looking at it. However, you can use a pencil or a notebook or a T-shirt. These are the items that people use almost every day, so those are the ones you ought to focus on.
Another great thing about T-shirts is that they get to leave the house. Most promo items are either left at home or stuck in a bag or a pocket somewhere. These include promo mugs, notebooks, keychains, and the like. As great as they are, they only expose your logo to a limited number of people.
However, a T-shirt is a garment people wear, and it is almost impossible not to see it. What’s more, the T-shirt will be seen by a variety of people, both those that the person wearing it knows and doesn’t. All of that makes T-shirts the superior marketing items in every sense.
12. T-Shirts Offer You Constant Promotion
Don’t get us wrong. The statement above does not mean that a person will wear one of your shirts every day. That is simply impossible. However, if you hand out a bunch of shirts and spread them out, someone somewhere might always be wearing one.
People can wear your shirts to school, work, the gym, parties, and so on. They go to these places at different times of the day and meet different types of people. Put simply, T-shirts give you a chance to promote your business 24/7 to different demographics, and no other item can do so. When you also consider the fact that printed t-shirts or for a little bit more branded polo shirts can last for years, you can see their appeal even more clearly.
13. T-Shirts Inspire Brand Loyalty
As great as custom promotional T-shirts are for attracting new customers, they are just as good at helping you retain old ones. When you give a casual customer a free shirt along with the product or service you provide, their brand loyalty will shoot up significantly.
They are much more likely to choose to buy from you again, simply because you gave them a gift. And since that gift is something as useful and pretty as a T-shirt, they will love your brand even more.
If you keep giving away useful items from time to time, you will keep your customers happy. What’s more, you will ensure your logo really circulates and reaches new audiences every day.
To Sum Up
Promotional items are an essential part of every advertising campaign. They help get the word about your business out into the world. They also help you gain new customers and retain old ones with little effort and funds.
No promo items do all of the above as well as screen-printed T-shirts. They are practical, useful, aesthetically pleasing, and a blank canvas for you to design and improve. They appeal to broad audiences and ensure your brand reaches people you never would have had access to otherwise.
If you want to include T-shirts in your promo campaign and need a reliable printing company, we are here for you. Contact us, and let’s see how our branded T-shirts can work for you and help your brand thrive.
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Looking for something different? Browse our full range of clothing which includes polo shirts, hoodies, caps, fleece jackets and corporate business shirts to name just a few. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today.
