Your customers are by far one of the biggest and best marketing tools that you have at your disposal. Some people think it is rude to use their customers as advertising tools, however, for the most part you will usually find that customers that frequent a business and are happy with it are very happy to help advertise for that business and refer customers in. Usually they will only do this if they are asked or encouraged, however, and this is one of the ways in which the use of promotional products can really help.
Promotional products such as logo imprinted keyring torches and tee shirts are items that are on display when carried around or worn by your customers. They serve not only as a visual advertisement for your business but in many ways they can serve as a conversation starter as well. Some companies even choose to reward their customers for advertising for them by offering them benefits or discounts for displaying this type of advertising. Customers love it and it is good for your business.
This is not the only way in which you can use promotional product advertising to grow your business. You can also offer your customers up some nice imprinted items if they refer in people during the year. Offering gifts serves as a motivator to get your customers talking up your business and when you are giving them these items they are very likely to use them a lot which again helps your business advertising.
Corporate gifts can also be passed out when inviting people into your business. You can provide your customers with promotional magnets and pens and ask them to hand them out to those that might be interested in coming into your business. Doing this will make your business seem customer friendly, genuine, and generous which are qualities that perspective customers simply love.
Asking and rewarding are the two best ways to get your customers to refer in their friends and family members. By using cheap promotional products you will encourage the referrals you need to promote and grow your business while making your current customers feel a more a part of your business and the community. Promotional products are a win-win for everyone.
